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PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Morality vs Money PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Sectors

Non-profit

Education, politics charities, NGOs, campaigns…

Financial

FMCG

Cultural

Infrastucture

Technology

Leisure

Retail

Media

Transport

Investment banks, Retail banks, Hedge funds, Insurance…

Energy, Communications, Utilities,

Retail, Bars & cafés, Restaurants, Theme parks, Cinema…

Branded foods, Soft Drinks, Alcohol, Toiletries…

Computers, Consoles, Devices, Apps, Gadgets,

Broadcasters, Publishers, Social media…

Fashion, Design, Film, Art, Heritage…

Hobbies, Health, Autos, Holidays…

Auto, Rial, Aviation, Shipping…

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Sectors

Non-profit

Education, politics charities, NGOs, campaigns…

Financial

FMCG

Cultural

Infrastucture

Technology

Leisure

Retail

Media

Transport

Investment banks, Retail banks, Hedge funds, Insurance…

Energy, Communications, Utilities,

Retail, Bars & Cafés, Restaurants, Theme parks, Cinema…

Branded foods, Soft Drinks, Alcohol, Toiletries…

Computers, Consoles, Devices, Apps, Gadgets,

Broadcasters, Publishers, Social media…

Fashion, Design, Film, Art, Heritage…

Hobbies, Health, Autos, Holidays…

Auto, Rail, Aviation, Shipping…

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Not my kind of client

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 16/01/18

StopEsso Campaign

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 16/01/18

Ban Illegal Timber

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 16/01/18

Dolphin delivery

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 16/01/18

Awkward truth adverts

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 16/01/18

Range Rover production line take-over

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 16/01/18

Greenpeace reports

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

l

Final Countdown A report showing how the Palm Oil industry destroying the Indonesian rainforest

Final Countdown report

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Final Countdown report

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Final Countdown report

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Final Countdown report

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Final Countdown report

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Final Countdown report

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Final Countdown report

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Final Countdown report

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Final Countdown report

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Explaining a Chain-of-Custody New deforestation by existing suppliers

Deforestation by new industry entrants

Legality issues

Lack of transparency

Development of peatlands

Producers with stranded assets

Deforestation within mill catchment areas

HOW DEFORESTATION REACHES THE GLOBAL MARKET

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 16/01/18

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Brand jamming Campaigns

KitKat Palm Oil / Brand hack

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 16/01/18

KitKat Palm Oil / International launch

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 16/01/18

KitKat Palm Oil / Scare the enemy

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 16/01/18 29/01/19

Santander / Scary numbers

$400m PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Santander Santander//Petition Visual research

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Santander / Concept

find the lightning rod PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Santander / Logo

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Santander / Strapline

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Santander / Leaflet

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Santander / Direct Action

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

ah

Santander / Social media

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

ai

Santander / Petition

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Santander / Slogan generator

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Santander / Slogan generator

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Carex / Rebrand

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Carex / Rebrand

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Carex / Rebrand social media v1

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Carex / Rebrand social media v2

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Carex / Rebrand social media v3

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Carex / Rebrand with added context

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Essity / Talking Shit to Power

DON’T WIPE AWAY FORESTS FOR ME!

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Essity / Talking Shit to Power / Stickers DO ’T WIPE ANW FORESTSAY FOR ME!

www.greenpea ce.com/forest s

DO ’T WIPE ANW FORESTSAY FOR ME!

www.greenpea ce.com/forest s

DO ’T WIPE ANW FORESTSAY FOR ME!

www.greenpea ce.com/forest s

DO ’T WIPE ANW FORESTSAY FOR ME!

www.greenpea ce.com/forest s

www.greenpea

DO ’T WIPE ANW FORESTSAY FOR ME!

www.greenpea ce.com/forest s

www.greenpea ce.com

DO ’T WIPE ANW FORESTSAY FOR ME!

www.greenpea ce.com/forest s

DO WIPE FOR FOR

www.greenpea ce.com/fore

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Essity / All your brands are Shit

DON’T WIPE AWAY FORESTS FOR ME!

DON’T WIPE AWAY FORESTS FOR ME!

DON’T WIPE AWAY FORESTS FOR ME!

DON’T WIPE AWAY FORESTS FOR ME!

DON’T WIPE AWAY FORESTS FOR ME!

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 29/01/19

Essity / Massive Talking Shits

PORTSMOUTH UNIVERSITY | TALK/WORKSHOP | 16/01/18

Shit.

Out of time.

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