New
Por tfolio 2016
Anshuman Kumar Product + Experience/ Space Designer
B.Design (AD) | NIFT Bangalore | INDIA
“Designing thro Hello World! Myself Anshuman Kumar, 25 years young Product Designer. “Nature is my all-time keen subject to observe, study and learn which inspires me to innovate. Since my early childhood I am aficionado of luxury time-pieces, gadgets and automobiles and my interest in Science + Arts led me to choose Product Design as my profession yet passion” DESIGN THINKING helps to meditate. It brings peace & positive energy! DESIGN DOING brings satisfaction in my life. it boosts my confidence!
ough spiritual union of Form & Function to bring out beautiful poetic emotions” 2014 - 2015
JAN’14 - AUG’14
2013 | After Under- Graduation
2010- 2013 | During Under- Graduation
Companies/ Clients worked with as Product + Space Designer
BANGALORE
Product Designer @ Decathlon Design Graduation- NIFT 2013 Several Awards & Accolades
NEW DELHI
Assistant Manager (Product Design) Arttd’Inox- JINDAL LIFESTYLE LTD. 2014-15
CALIFORNIA
MILAN
100% Scholarship: M.Des at Creative Academy (Luxury Product Design)
RANCHI Home Town Early Schooling
Aroma Containers Published in Choi’s
SINGAPORE
RED DOT DESIGN AWARD 2014: Participant
Hong Kong, Guangzhou (CHINA)
Canton Fair HKDC Fair
2015 2015
AHMEDABAD NID, M.Design Product Design 2015-17
ii
DESIGN PROCESS D 4 : My design methodology
Project Timeline
Feasibility review
Discover
Define
Market Research User Research Observation Mapping Methodology
Analysis Persona Study Design Direction Constraints
Br
rief
Concept Review
Creativity Brainstorming Post-It Ideation Sketches Semiology Concept Evaluation
Development
Deliver
Detailed Sketches Technical Solutions Manufacturing Process Mock- Ups 3D Rendering Prototyping Product Communication
Final Testing Final Approval Launch Evaluation Feedback Loops
Final Delivery
Contents Projects 2009-2015 1. Oculus Watch
Watch Design- 2013
2. eklipsys Watch
01
Watch Design- 2013
3. FLX Crick
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6. kutracee
Sports Shoes
7. aroma co
D. Collection- Workstation
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Oil Container
9. Awards | Illustratio
+10
Projec
(Graduation project & Inte iii
ket Shoes
21
ontainers
4. Q’UV- Filter
Portable Water Purifier
5. rover
31
Client Project- 2012
45
8. zillion twinkle
Participant
59
Home Decor Lighting
65
on | Exploration : 63
cts On-Line
ernship Work Confidential) iv
Project
1
| Watches
Oculus
“
Personal Project | October 13’ Featured among “30+ Beautiful iWatch Design Concepts” on “PHOTO VIDE”
In sp i ra t i o n In sp i r a t i o n
01
Develop unisex watch conc targetting youth market
“
cept t
O
culus denotes a circular opening in the centre of a dome or in a wall. Originating in Antiquity, it is a feature of Byzantine and Neoclassical architecture. It is also known as an œil de boeuf from the French, or simply a “bull’s-eye” So, the eye was the seed giving birth to those architectural element then, so why can’t it be for watch in present time! Here I take the Dome shape incorporating the oculus & rings from the eye and further developing the plot for concept ideation. Keywords: Elegant + Geometric + Bold
02
Concepts Ideation & Detailing | Quick sketching
03
04
PROTOTYPE
2d CAD on Corel + 3D Modelling on Rhino 4 + Rendering on Keyshot 4 + Processing on P
Dial Variation
05
Photoshop CS6
Brushed Aluminium Slate Black
Hour Disc
Minute Ring
Date Oculus Crown Second Disc
Brushed Copper finished screw
Sapphire Glass Dial Face
Black Chrome Body
SMART Bracelet No need of locking units! Automatically adjust according to wrist.
06
Sapphire Glass
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Date Oculus Gasket- Top
Hour Disc
Second Disc
Minute Ring Chrome Screw Dial Face Brushed Metal Body Black Chrome Beizel
Gasket- Bottom
Crown
Back Plate
SMART Bracelet No need of locking units! Automatically adjust according to wrist diameter.
07
m
m
08
Oculus Flaumbe 09
Oculus
s Silex
Oculus Luna 10
Project
2
| Products: Watches
Eklipsys
“
E
klipsys in latin called as eclips ration to develop a mechanic ment which works on transoscilla
Here I play with the positive nega and articulating plot for form gen customer is the one having ube watches and is also an aficionad
Elegant
Personal project | October 13’
Develop luxury watch concept b classic tourbillion movement for C
In sp i r a t i o n : S o l ar e c l i p se
11
se which is here taken as my inspial watch based on tourbillion moveatory movement invented by Galelio.
“
ative space created by solar eclipse neration for my concept. The target er fine taste of classic mechanical do of luxury time pieces!
t + Classic
based on Chopard.
12
Concepts Ideation & Detailing | Quick sketching
03 13
04 14
PROTOTYPE
2d CAD on Corel + 3D Modelling on Rhino 4 + Rendering on Keyshot 4 + Processing on P
15
Photoshop CS6
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PROTOTYPE Back View + Front View + Exploded View with detailed information Sapphire glass
Minute Hand Hour Hand
Third Wheel Tourbillion Bridge Balance Spring
Tourbillion Movement Gear sets + Components
Barrel
17
Top Beizel | brushed Metal Dial Face Copper foil decoratives Ratchet Barrel cap Crown Wheel Center Wheel Jewels | Ruby Bearings Center Wheel
third wheel
Click Spring
Body
Barrel Ring Body Collar Polished Copper ring
Back cap Crown
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Chopard L.W.C. Tourbillion Brushed Steel Wing Classic Movement Reference: Ref. 161906-1001 | Grand Complications IV
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Project
3
| Product: Expedition UV Water Filter
Q’UV
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Personal Project | Rapid Fire Time line: 48 Hrs. | January 2014
Design a single gadget for Jam for his survival in his missi
Scenario
James Bond was sent on a mission to a remote and otherwise uninhabited Pacific island to kill an evil mastermind which, in typical Bond fashion, he did. Unfortunately, he is now marooned on this island with no way to escape until MI5 can send help. To make matters worse, in a final dastardly act, the evil mastermind managed to contaminate all of the island’s fresh water sources with a particularly nasty strain of virus. Bond must now rely on his wits, and the gadgets that Q lent him for this mission, to survive until help arrives.
21
“
mes Bond ion.
What is required to be done? To design a single gadget that could be critical in helping Bond survive. This gadget should be capable of harvesting toxic water from the contaminated sources, purifying it and dispensing it in measured quantities. It should also be capable of heating and cooling the purified water to suit Bond’s specific needs. Of course, it is also required to ensure that the gadget protects the purified water from getting recontaminated.
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Mood Board/ Design Direction To guide the Styling of the Product Aesthetics:
Industrial Chic + Shophisticated Trendy + Expedition + Glamour Refined Key Words derived after analysing Q’s gadgets so far designed.
31
24
Quick sketching
Concept 1: maximum storage + space cons 25
sumption + good user experience | Comfort is priority 26
The Concept It is no secret now that Bond’s movies are famous for their jaw dropping multi utility gadgets laced with the most sophisticated technology out there from MI5. This makes One popular element of the James Bond franchise is the exotic equipment and vehicles he is assigned on his missions, which often prove to be critically useful. Keeping the same possible needs and on site requirements in focus this Q’UV gadget have been designed to be a life guard for him on the island before he gets rescued from MI5. Following are the key charecterstics which makes this gadget a class apart from the rest.
A. Key Function: Water Filteration 1. Based on UV radiation filteration technology, it can disinfect microbes as smallest as viruses spread over the island. 2. One single charge battery can light up UV lamp to disinfect water upto 50 treatments (45 seconds to disinfect one cycle of refill) 2. Smart Solar panel fused on exterior chrome provides power to recharge LIion 2400mah battery. 3. Heat Coil included to distill water for an efficient water treatment. 4. Thin Activated Carbon Fibre Membrane in the separating chamber and
25 mm Dia
14 mm 120 mm
27
B. Additional Life Saving Utilities: 1. Magnetic Compass t find direction. 2. Butane torch to lit fire to cook food/ camp fire for safety from wild animals, etc. (easy operation- simple press button operation) 3. GPS installed within: Creates Beep sound when MI5 help comes whithin a radius of 1500 metrs and vice-versa track down through MI5 officals. C. Advantages of the choosen form: 1. Adapted to ankle to wrist contour of the hand which camouflouge with body line when put on with the help of industrial grade elastic band (detachable).
2. Stream lined body with fine curves which projects fluidity and accentuate glamour quotient into overall look and feel. 3. Slide button for dispensing pure water adds up great user experience at difficult and occupied situations like climbing, etc. The button can be slided with the help of chin pressure without using another hand! 4. The overall form with frosted transclucent hard glass adds up gracious beauty into it. 5. The volume it takes in a way that the whole gadget can be hidden beneth jacket in case hiding it, is required.
48 mm
272 mm
28
Colour variations
29
Virtual Prototyping
Slider to dispense pure water
Detachable Industrial Grade elastic Band to wear the gadget.
30
The Working & nomenclature Contaminated Water In
Fine Grade Micro Fiber Membrane blocks bigger impurities outside only. In the First Chamber Water is distilled and exposed to UV radiations for 45 seconds to kill the virus & other microbes. (Capacity of Chamber A = 300ml)
The pure water is collected into Chamber B after seeping through activated carbon ceramic membrane
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007 Logo Magnetic Compass
Saperating wall for both the Chambers Water Level Scale Butane Torch Nozzle Power & Heating ON/Off Semi Permeable Carbon Activated Membrane Pure water Collection Chamber Slider Notch
Pure Water Dispensing Slider
Carbon Fiber Frame fabricated with Solar panel
32
Hardware Details
C
Battery Pack + Heat Rod + UV Back Neck Cover
33
Activated Carbon
Chamber’s Saperating Wall Solar Cell Fabricated Rib Body
Translucent Side Gills
Top Cover
ON/Off Button Base Plate Butane torch Nozzle
Water Level Scale Water Disensing Slider
Ful Assembly
34
3
Project Products: Cricket Sports Shoes
Shoes Industry Project January ‘14 - August 2014 In Stores Decathlon, India |
2015
DYNAMIC
35
pRECISE GRIP
“
PRECISION FALCON DYNAMIC (LEAD INSPIRATION) FLEXIBLE PREDATOR
sTRECtHABILITY
FLEXIBILITY
36
FUNCTIONAL NEED
37
38
DESCISION MAKING
QUICK IDEATION + VARIATIONS
DESIGN DIRECTION
39
3 VARIATION IN PATTERN
18 GENIRIC COL. VARIATION
FINAL COL COMBINATION
FOCUSED COL. VARIATION
2 FINAL COL.
2 FINAL COL. FAMILY
FORM & FUNCTION The top view rendering here forms base architecture for the overall look and feel of the design. Specifically the front sole support area and most importantly the sole structure defines the basic functionality of the shoe made for cricket play. Since that area is prone to maximum exposure and hit chances are high.
FINAL FAMILY
40
FINAL RENDERING + COLOUR OPTIONS
FRONT
NCS-
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T SOLE SUPPORT:
-DELPHINIUM BLUE (P.U.)
FLX LOGO: Layerd Rubber Moulded
LACE (Pantone Neutral Black C)
PUNCHED HOLES For Lace to wind
TONGUE UPPER (P.U.) NCS-DELPHINIUM BLUE (with Branding on top)
TONGUE (MESH) NCS-LUNAR (Light Grey)
NECK- Lining Mesh (BLACK)
HEEL SUPPORT I NCS-DELPHINIUM BLUE (P.U.) DECORATION STITCH (Tone on tone)
HEEL SUPPORT II (BLACK P.U.)
DECORATION STITCH Tone on tone
MID-SOLE In white, flexible (EVA) OUTSOLE: Studd Pattern specific to support cricket play (EVA)
FLAT WING PATTERN P.U. NCS-LUNAR GREY (Light Grey) Opt. 2- Ref. from EKIDEN 50
MESH 2 NCS-LUNAR (Light Grey) Opt. 2- Ref. from EKIDEN 50
42
Project
5
| Products
Rover
“
Client project | Feb 12’ - Jul 12’
In sp i r a t i o n
43
Develop packaging for a new dedicated to cupcakes: Cupc
“
w brand cakery
44
Concepts Ideation & Detailing | Quick sketching
45
46
PROTOTYP
Virtual (3d Max) & Real | Test run in Bangalore at different locatio
Rexin
Filled with acr fixed on Alum frame
LOCK To secure the inside
6 drawers (4 x 4 brackets)
rOLLERS To add pleasure in sliding
refill box Detachable to remove & load another box on site to free hassle
47
hinge To open/ close
PE
ons
vespa Scooter will help to maintain dignified sitting posture for women pilot
top
rylic wool, inium pipe
body Moulded in fibre glass
48
Project
6
| Products
C l i e n t/ T h e m e B o a r d
DESIGN COLLECTIO
Acedemic project | 6 Weeks: Aug-Sep. | 2012
49
Desig
Industrial Design Served
gn a collection for the purpose of work from home
“
ON
Work feutured on
50
Concepts Ideation & Detailing | Quick sketching
51
52
PROTOTYPE 1 Kutracee | Multi-Utility Pad | MDF, Glass, LED, 3.5 mm Jack | Self Prototyped
freedom 3.5 mm jack provided to power the LED whenever needed
place Laptop keeping pad to let hot air pass out freely.
62
40 mm 400 mm
53
0
mm
cut Scratch resistant glass to provide cutting surface
Tr a c e LED backlit for the purpose of tracing. From A3 to A10 paper sizes are laser etched for general reference
54
PROTOTYPE 2 Multi-Utility Smart Storage | Real | MDF, Glass, Rexin lining inside | Self Prototyped
Glass Half openable cover which rests and press fit on the groove made inside
opening To house one finger and lift the glass panel comfortably and place devices.
610
mm
45 mm
Opening to house cables of devices.
14 0 m m
place Smart devices like mobile phones, hard drives of different widths inside.
55
15
0
PROTOTYPE 3 iPad Stand | Real | Landscape & Portrait Mode | Laser cut 5mm Acrylic | Self Proto-
Jacket to house iPad in 2 mm white acrylic for prototype. Actual proposed material is Silicon case.
Base in 55 mm matte finish laser cut bend acrylic. Co-axial Movement for Landscape & Portrait mode. 300
0
260 mm 140 mm
56
Project
7
| Products
Aroma Containers
“
Range Design Project | 6 weeks | 2012
In sp i r at i o n
57
Design a range of aroma diff containers for home spac
“
Participant
fusers & ce
Aromatherapy is one of the popular way to cure mental problems like feeling lonely, migrane, lack of enthusiasm, etc through aroma of essential oils extracted from flowers
Published in Choi’s Package Vol: 06 | California
58
Concepts Ideation & Brainstorming | Quick sketching
59
60
PROTOTYPE Feautured in CHOI’s Package- CALIFORNIA | 50 ml volume | Pine wood | Self Prototyped
Preform polymer bottle press fit inside the wooden carving for containing essential oils
cap The upside down of the cap helps in the direct application of essential oils over the body
61
Ergonomics The organic shape & overall proportion of the form adds comfort in handling and application 220 mm
120 mm Dia 50 mm
62
Project
8
| Products
Zillion Twin Hardware Based Design Project | 4 weeks | 2011
“ In sp i ra t i o n
63
Design lighting product inspire nature focusing on detailing & h
“
nkle
ed from hardware
Considering the details like: Form, Proportion, Materials, & Manufacturing process.
64
Concepts Ideation & Detailing | Quick sketching
Golden Ratio Arithmetic progression i.e. 1,1,2,3,5,8,... follows a ratio of 1.618 can be seen in nature everywhere from shell to sun flower to bee hive growth to name a few.
65
dandelion Inspiration
Ideation
Nature study
Dandelion stalk follows the same golden ratio, here the seeds are stalked in the same pattern
66
PROTOTYPE Real | Following Fibonacci series in the form & proportion | Self Prototyped
ambience Multiple ways to install, on the corner table, as a pendant or as a wall sconce.
Dia 400 mm
Mdf | 5 mm LED fixed on the drilled plate
67
orange Light coming out from the bottom side over the surface it is kept over
Laser cut 2mm White Acrylic
White Light Twinkles from LED between the hexagons
68
9
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| Awards
Jewellry Design Contest- 2011 Finalist Inspired from LOTUS flower, concept for Turban/ belt. This concept was submitted for the cateogary “RAMP/ INSPIRATIONAL/ AVANT GARDE” The piece is made in gold plated brass with Swarovski Elements.
70
Pattern in MDF is made; carved, finished and sand casted in Aluminium & Brass. Filed and finished to shine!
71
Concept Bike: Axle less wheel system 7 Weeks | 2010
72
ILLUSTRATIONS & Rep-Tec 73
ch.
www.anshuman022.tumblr.com 74
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75
Work Progr
Smart
77
Work on Progress: Concept Car
BMW cONCEPT cAR 3ds Max | inspired from African python
k on ress:
t Lock
78
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Inspiration: Ocean life | Medium: Rotoring Pen: 0.1 mm | Paper: Moleskin Diary
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Anshuman Kumar Product + Experience/ Space Design Consultant
Double Gold Medalist Graduate with Distinction (Jury’s 1st choice for 4 University Awards at NIFT, Bangalore Convocation 2013)
+91 9036961450 anshuman022@gmail.com
Career Objective: My aim, my aspiration
Skills I bring a wide variety of skills to work with.
www.behance.net/anshuman22 www.anshuman22.tumblr.com
To excel in design industry where my knowledge, skills and attention to detail are manifested. “ Great design is eliminating all unnecessary details- Minh D. Tran”
Design/ Soft Skills ◉ ◉ ◉ ◉
Design thinking & strategy Multi tasking, good presentation skills Dependable, Self motivated, Flexible & Team Player Innovative in different material combination and prototyping
◉ Illustration, Rendering & Sculpturing ◉ Observant & an open mind ◉ Good sense of form & proportion
Software Core Product Design softwares: 2D/ Graphic Design softwares: ◉ Sketch Book Pro/ Designer Photoshop CS6 ◉ Wacom Pen-Tablet Illustrator ◉ Auto CAD 2014 Indesign ◉ Rhino 4 Flash ◉ Solid Works 2010 Corel Draw ◉ 3Ds Max 2014 ◉ Keyshot 5
Work Experience Permanent contracts/ Client based paid projects
Graduation Project
Arttd’inox- Jindal Lifestyle Ltd. - New Delhi 2014-15 Associate Manager -Product Design | Managing & designing Home + Kitchen + Office products Decathlon India - Bangalore -2014 Product Designer | Designing + Innovating products for sports gear | 8 Months NOKIA with UniKwan Innovations Pvt. Ltd. - Bangalore -2013 Product Design Consultant | Designed and developed product for NOKIA- 2 months Louis Philippe, M&FL- Aditya Birla Nuvo - Bangalore -2013 VM Design Consultant | Designed props and planogram template for efficient work- 2 months Cupcakery, Bangalore -2012 Product Designer & Manager | Developed product/ packaging system- 12 months + 10 projects TATA ELXSI, Bangalore | 18 weeks | 2013 ◉ Industrial Design | Retail Experience Design
Summer Internship
LOUIS PHILIPPE- Madura F & L, Bangalore | 8 weeks | 2012
◉ Design window display for AW’12 season ◉ Design product fixtures, Wallplanograms & technical dawings for their retail space.
Recognization
◉ 30+ Beautiful iWatch Design Concepts | Oculus Watch featured on G.Design Junction ◉ 100% Scholarship for MFA in Luxury Products | Creative Academy- Milan, Italy ◉ Choi’s Package Vol 6: Publication of “Aroma Containers” - California ◉ Awarded for Best NIFT Graduation Project ◉ Won Best All Round Performance- Gold Medal (NIFT Student of the Year) ◉ Awarded for Most Exemplary Application of Design Methodology, NIFT ◉ Awarded for NIFT Best Academic Performance- Gold Medal ◉ Work featured on “Industrial Design Served” by Behance ◉ Swarovski “Jewelery Design Contest”- Top Finalist ◉ Photography: Awarded 2nd Prize, NIFT ◉ Awarded “Best Logo and Ambience Design, NIFT ◉ Awarded for Best entry in “All India Camel Colour Contest”
After I worked for them.
Education
NID - Ahmedabad, India (National Institute of Design)
2015 - 17
Where I learnt, what I know.
Masters in Design (Industrial Product Design)
Education details prior NID
NIFT - National Institute of Fashion Technology (Bangalore) U.G. Programme in Fashion & lifestyle Accessories C.G.P.A. - 9.31 ( Topped among all NIFT centers in India ) 10+2 (Science) th 10
-2014 -2013 -2013 -2013 -2013 -2013 -2013 -2013 -2011 -2011 -2010 -2003
9.31
2009 -13
D.A.V. Pub. School (Ranchi)
2008
D.A.V. Pub. School (Deoghar)
2006
st
Diploma in Fine Arts (5 yr) | Kornik (Rabindra Bharati University, WB)
1 Div.
2004
Interests/ Hobbies Things which I enjoy and love to do.
Afficionado of Luxury Automobiles, Watches & Gadgets
Chess
Personal Profile
Coin Collection
S/o Sadanand Chourasia Arvind nagar, H.H. Colony, Ranchi- 834002, Jharkhand
All the basics about me.
22nd March 1991
References
Nature Photography
Yoga
Male
English, Hindi
Academic & Industry reference available on request
to build trust. “Design creates culture. Culture shapes values. Values determine the future.” - Robert L. Peters
Thank you for your valuable time!
Anshuman Kumar Industrial Product Designer
www.behance.net/anshuman22