Made With is a design studio based in London. We offer all the quality of a high-end design agency with none of the sloth or bloat. Our team have over 50 years of experience working with many of the world’s leading brands. We are called Made With because our passion is practical creativity & agile collaboration. We specialise in brand transformation, working with both entrepreneurial challenger brands and blue-chip corporates setting a new direction. Our services include brand strategy, positioning, narrative, naming, identity design, graphic design, product and packaging design, motion graphics, editorial, digital assets, web design, UX and build. Our projects range from a complete new brand identity, to short sharp sprints to produce a social campaign, investor presentation, or new product and people photography.
ANTERLEENA
FOR MADEWITH
|
2020-2022
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HUTCH GAMES Rebranding of Hutch (a mobile gaming company) to transition it into subculture and lifestyle.
JOHN LAING Presentation and publication design for launch of this FTSE 100 company’s new strategy.
WILFUL A new concept of regenerative communications for the launch of Wilful.
ADAPTOLOGY Naming, concept and narrative for a new adaptogen-based beauty brand.
DDR DESIGN + EKLA Narrative, identity and design for a bespoke furniture and interiors brands from Mauritius.
LLIO Brand creation, packaging, identity, digital and photography for new brand of crystal oils.
CHERISH Brand revamp for a creative consumer PR and social media agency working for digital clients.
EVOLVE Developing a fresh narrative, look and feel for an established organic skincare brand.
01
HUTCH GAMES Rebranding of Hutch (a mobile gaming company) to transition it into subculture and lifestyle.
01
1. Hutch Games
LOGO UPDATING
This is the exclusion zone around the logo to protect it from the graphic elements
70 degree angle (easy to replicate the angle in other artworks, and maintain consistency) 110 degree angle (easy to replicate the angle in other artworks, and maintain consistency) Angular crossbar matched to form the 70 degree angle
Angular crossbar matched to form the 110 degree angle x
3x
x - Distance between each alphabet in the logo 3x - Exclusion zone created arounf the logo 50x
Bowls of the letters tweaked to be equal
Space between each letter is proportionate Terminals designed so that the space between the letters is proportionate
02
1. Hutch Games
COLOUR PALETTE Lockup 1: Primary and secondary palette in combination with white.
Colours could be used over imagery with overlay effect, in order to create an interesting effect (refer to Imagery treatments for further details).
Lockup 2: Double colour lockup with black.
Lockup 3: Triple and quadruple colour lockup with black or white.
Double colour combinations apart from the permissible lockups are not allowed.
Triple colour combinations apart from the permissible lockups are not allowed.
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1. Hutch Games
ARTWORK
YOU DRIVE IT
NOT JUST THE
IT’S THE WAY THAT
PEOPLE WANT TO PLAY
GAMES
DRIVE
GAMES WE WANT TO MAKE
IT’S NOT WHAT YOU
WE WANT TO MAKE
AT
A S I H
C T U H
GAMES TODAY DON’T HAVE
COMMUNITY
THEY ARE COMMUNITY
FIND OUT WHAT
WORKS AND WORK IT
Artwork set (graphic and image) designed using double primary colour and black lockups.
Artwork set (graphic and image) designed using double primary colour and black lockups.
04
1. Hutch Games
DRIVE
IT’S THE WAY THAT
YOU DRIVE IT
CARS
IT’S NOT WHAT YOU
DRIVE
IT’S THE WAY THAT
YOU DRIVE IT
CARS MOBILE IT’S NOT WHAT YOU
DRIVE
IT’S THE WAY THAT
YOU DRIVE IT
HUTCH
IT’S NOT WHAT YOU
MOBILE =
05
1. Hutch Games
TIMELINE
Formative years, getting the crew together and going on a mad learning rally with crashes as well as wins.
SMASH COPS
SMASH COPS HEAT
SMASH BANDITS
MMX RACING
MMX HILL DASH
HOT WHEELS RACE OFF
RACE KINGS
MMX HILL DASH 2
05
EMPLOYEES
09
EMPLOYEES
21
EMPLOYEES
25
EMPLOYEES
36
EMPLOYEES
MAY
MAY
mash-ups work: simple drag race x monster truck character
JUN
“inspired by a monster truck racing game video”
DEC
now we got depth – but it was too hard and sessions too long
JUL
fans burned through it fast – how to keep games evolving?
AUG
DEC
made our first $1M thanks to Apple getting behind us
2018
“one of our highest rated games ever (but…)”
2017
“one of our highest rated games ever (but…)”
2016
“since 1968, 6B Hot Wheels cars have been made”
2016
“slick promo video was late – but a 15s play clip smashed it”
2014
“inspired by a monster truck racing game video”
2013
“home to the A-Team themed ‘Jibba Jabba’ power up”
2012
“our first free to play game – and what a game!”
2012
“inspired by TV news coverage of OJ Simpson car chase”
JAN
TIMELINE
we learned to move faster - went from demo to release in 3 months
games for kids are so different – but popular franchise helped
games for kids are so different – but popular franchise helped
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EMPLOYEES
48
EMPLOYEES
60
EMPLOYEES
06
1. Hutch Games
BRAND GUIDELINE
WELCOME TO
HUTCH
OUR VISION is shaping automotive entertainment on mobile which means our design should be…
01
Bold, confident, cutting edge, full of surprises
We’re a successful studio making car themed mobile games. This brand book gives guidelines for our designers and partners.
02
Bigger than just gaming/CGI by using juxtoposition and mixed media
We’ve reached a good time to consolidate our brand’s visual expression - by combining: the best of our existing assets, with new formats that stretch these to reflect HUTCH now & what’s next.
03
Drawing on design trends, racing livery and subculture
04
Up with leading entertainment brands, but less predictable
Examples
40x30 grid for 700x 525px artboard Gridwork used effectively to place the logo, headline and body text neatly and coherently. 10x10 grid for 200x 200px artboard Graphic artwork with gridwork in place to hold the text and logo in a more tight way. 20x30 grid for 200x 300px artboard Gridwork on artwork with text, numbers and people imagery.
DRIVEN BY
OUR PLAYERS
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at.
WORK AT HUTCH
02 Let’s crack cars on mobile
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CONTENTS
(Clockwise from left)
01 VISUAL IDENTITY 1.1 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5
Logo Masterbrand Logo Logo Construction Logo Clearspace & Size Logo Variants Logo Do’s & Dont’s
1.2 1.2.1 1.2.2 1.2.3 1.2.4 1.2.5
Typography Primary Typeface Typeface Lockup Secondary Typeface Typeface Lockup Typeface Do’s & Dont’s
1.3 1.3.1 1.3.2 1.3.3 1.3.4
Colour Primary Palette Secondary Palette Colour Palette Lockup Colour Do’s & Dont’s
02 GRAPHIC DEVICES
03 IMAGERY PRINCIPLES
04 UNIVERSAL TEMPLATES
2.1 2.1.1 2.1.2 2.1.3 2.1.4 2.1.5 2.1.6
3.1 3.1.1 3.1.2 3.1.3 3.1.4 3.1.5
4.1 Templates 4.1.1 Grids & Layouts
Graphic Motifs Hutch Symbol Diagonals Circles & Target Big Numbers Open Road Overlay Treatment
Imagery Image Styles Image Treatments Image Aspect Ratio Imagery Lockups Imagery Do’s & Dont’s
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1. Hutch Games
WE MAKE GAMES PEOPLE WANT TO PLAY, NOT JUST THE GAMES
FIND OUT WHAT
WORKS
AND WORK IT
They are community.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi dignissim qui.
Games today don’t have community.
STEP : 3 Add the diagonal shape of the desired colour (preferably primary colours) and apply ‘hardlight’ effect
STEP : 2 Add a black rectangle and apply an opacity of 20% to give a slight toned down effect.
STEP : 1 Select a desired image for the background and resize as per requirement.
OUR VISION
Shaping automotive entertainment on mobile
OUR MISSION
OUR PLAYERS
SUBSCRIBERS
PROGRAM
WE WANT TO MAKE.
DRIVEN BY
CREATOR
ROOKIE
Build the most diverse and engaged automotive gaming community on mobile
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1. Hutch Games
PRESENTATION DESIGN
www.hutch.io
www.hutch.io
WHO AM I?
WHAT DRIVES US?
01
BUILD TRUST AND INTEGRITY
08
02
03
BUILD TRUST AND INTEGRITY
BE RELENTLESSLY FOCUSED
BE THE LEAN UNDERDOG
04
05
CREATE EXCITING HORIZONS
MANAGE YOUR POWER 07
01
OUR HISTORY
www.hutch.io
2012 $00 MILLION REVENUE/PROFITABLE
www.hutch.io
01
www.hutch.io
DEATH IN SERVICE Tax-free payout of 4x salary on the event that an employee dies while employed at Hutch.
$0.0m
VITALITY PRIVATE MEDICAL INSURANCE (Taxable benefit, UK only) Private medical insurance, covering the team member only.
$0.0m
HEALTH SHIELD
$0.0m
A health cash plan that covers regular, everyday treatments including a visit to the dentist or optician, as well as treatments such as physiotheraphy and sometimes even massages. This allows our employees to claim the costs quickly and easily without having to us their health insurance.
$0.0m
2012
2013
2014
2015
2016
2017
(Taxable benefit, UK only)
2018 01
£250 excess, medical history disregarded, covers majority of pre-existing medical conditions. It can be used for anything from counselling, physiotherapy, to elective surgery.
04
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1. Hutch Games
HISTORY SCREEN
2nd March 2021
AKE H S ILK TM C E J PRO
WHAT DRIVES US? EXTERNAL PRESENTATION LIVE OPS
Launched Aug 2000
www.hutch.io
HISTORY SCREEN
www.hutch.io
www.hutch.io
01 02 03 04 LIVE OPS
Launched Aug 2000
www.hutch.io
LIVE OPS
Launched May 2000
LIVE OPS
Launched Nov 2000
DISCOVERY
Launched Aug 2000
02
MANAGE YOUR POWER
LIVE OPS
Launched Nov 2000
DISCOVERY
Launched Aug 2000 02
www.hutch.io
05
PROJECT MILKSHAKE
LIVE OPS
Launched May 2000
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THE FINAL WORD
12
02
WILFUL A new concept of regenerative communications for the launch of Wilful.
12
2. Wilful
LOGO DEVELOPMENT
Exisitng logo with highlighted problem areas
Used custom designed ‘w’, ‘f’ and ‘u’ to make it look more modern and dynamic
Added some additional height to the font to give a sense of tangibility and moved the dot of the ‘i’
Using the best letters and developing a custom typeface which makes it more modern
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2. Wilful
COLOUR PALETTE
Most preferred colour pairings
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2. Wilful
GRAPHIC ASSETS
Diagonal from ‘w’
Dot from ‘i’
Bar from ‘i’
Bar from‘l’
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2. Wilful
TYPOGRAPHY BANNERS
We are a communications agency for the restless innovators building the new green economy. We are a communications agency for the restless innovators building the new green economy.
We are a communications agency for the restless innovators building the new green economy.
We are a communications agency for the restless innovators building the new green economy.
We are a communications agency for the restless innovators building the new green economy.
We are a communications agency for the restless innovators building the new green economy.
We are a communications agency for the restless innovators building the new green economy.
We are a communications agency for the restless innovators building the new green economy.
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2. Wilful
REGENERATIVE ILLUSTRATION ARTWORK
restorative
BY NATURE
exponential BY NATURE
regenerative
BY NATURE
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2. Wilful
net zero BY NATURE
circular BY NATURE
inclusive BY NATURE
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2. Wilful
WILFUL BY NAME WILFUL BY NATURE
Sunflowers detox soil by removing heavy metals creating a healthier environment for all. BY NATURE
WILFUL BY NAME WILFUL BY NATURE
WILFUL BY NAME WILFUL BY NATURE
Mushrooms are enzyme factories for upcycling organic waste and now used to digest plastic too. BY NATURE
WILFUL BY NAME WILFUL BY NATURE
WILFUL BY NAME WILFUL BY NATURE
Kelp is a huge carbon remover, absorbing CO2 to grow up to 2 feet a day then sinking biomass to the seabed. BY NATURE
WILFUL BY NAME WILFUL BY NATURE
WILFUL BY NAME WILFUL BY NATURE
It takes all sorts. Some bees are ‘lazy’ and rarely leave the hive. They act as ‘reserves’ mobilised when needed. BY NATURE
WILFUL BY NAME WILFUL BY NATURE
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2. Wilful
WEBSITE
HOME
SERVICES
WORK
PEOPLE
NEWS
Sunflowers detox soil by removing heavy metals creating a healthier environment for all.
restorative BY NATURE
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BACK TO TOP
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2. Wilful
PRESENTATION DESIGN
The Life Beyond Launch The floodgate misperception
Have an opinion
Keep at it!
Constantly evolve
Track the news, monitor the market
Media write stories but you are the storyteller
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2. Wilful
Backup your claims
The silent “So what?”
Vertical indoor farmer, Sustenir has a charismatic founder who is a great storyteller.
CASE STUDY : 3
Proof that you have a current market as well as a future one.
Data rules.
A strong founder story helps but it’s nothing new.
communicates NOBODY
INTO A VACUUM
If you aren’t strong on these skills among your founders, consider making someone else in the business your spokesperson instead. Same goes for accessibility – the media opportunity won’t wait!
Here’s another example of that, even news of an investment round only goes so far. A seaweed bio-refinery becomes more interesting if it has a story about people and employment in rural areas.
CASE STUDY : 2
03
DDR DESIGN + EKLA Narrative, identity and design for a bespoke furniture and interiors brands from Mauritius.
3. DDR Design + Ekla
LOGO DEVELOPMENT - DDR DESIGN
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24
3. DDR Design + Ekla
LOGO DEVELOPMENT - EKLA
Horizontal stacking
Vertical stacking
25
3. DDR Design + Ekla
COLOUR PALETTE
Secondary Palette
Primary Palette
Colour pairings
26
3. DDR Design + Ekla
COLLATERAL
Ex-Distillery St. Antoine
daniel@ddrdesign.mu +230 283 5997 | +230 5729 8156 Ex-Distillery, Madame Azor Road, St. Antoine, Mauritius.
Ex-Distillery St. Antoine
Daniel de Robillard 85
FOUNDER
855
daniel@ddrdesign.mu +230 283 5997 | +230 5729 8156 Ex-Distillery, Madame Azor Road, St. Antoine, Mauritius.
730
584
65
1886
2177
235
220
387
350
80
.3
°
326
Daniel de Robillard 150
185
145
180
175
FOUNDER
250
135
85
245
20
20
30
855
daniel@ddrdesign.mu +230 283 5997 | +230 5729 8156 Ex-Distillery, Madame Azor Road, St. Antoine, Mauritius.
730
584
daniel@ddrdesign.mu +230 283 5997 | +230 5729 8156 Ex-Distillery, Madame Azor Road, St. Antoine, Mauritius.
235 65
1886
2177
220
3. DDR Design + Ekla
WEBSITE
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3. DDR Design + Ekla
PRESENTATION
WE ARE DDR Design by Daniel de Robillard creates design concepts for residential and commercial architecture, interiors and furniture design. Services encompass: - Renovating old buildings to create harmonious, forward looking homes and offices - Space planning - Floor plans, elevations, details and 3D renderings - Furniture layouts using new and existing furniture - Bespoke furniture design Daniel de Robillard’s leitmotif is attention to detail. His objects and furniture have a poetic sensibility expressed through materiality, quirky details and fine lines. All his pieces are designed and hand-crafted in Mauritius and can be tailormade according to specific requirements.
RESTORATION EKLA offers a discerning selection of Mauritian and international designers and editors in furniture, lighting, and object design; a curated selection to bring a rich inner life to interiors, private and professional, as well as to life outdoors.
WORK
Since its creation in 2015, EKLA has distinguished itself through a selection that embraces the principles of innovative, contemporary design and sustainable and responsible manufacturing. EKLA also offers Design and Decoration solutions to residential and commercial projects.
Outdoor furniture was custom-made to ensure maximum resistance to exposure to strong UV rays and saline air.
A HOME BY THE SEA Fresh living spaces were designed to echo the blues of the sea and colours brought in by the tides, coral, sand, drift wood. The interior was designed with bespoke furniture and ethereal lighting suspensions.
OLD PLACES, NEW SPACES Natural light flows through this converted 125 year old distillery. Converting the 1300sqm industrial space into a family home demanded careful and considered thought at every turn. Tall and open, the space is unique giving onto a lush tropical garden with centenary trees. To balance the integrity of the building, the roof was exposed to the sky creating indoor-outdoor living spaces and arches were opened up to create new perspectives.
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3. DDR Design + Ekla
COIN DE MIRE The topography of the land echoes the shape of the iconic Coin de Mire rock resting on the horizon. The concept was to immerse the building into the land in order to fully embrace the spectacular views upon approaching the home.
CONTEMPORARY TROPICAL FURNITURE
COLLECTIONS
Apartment in Roches Noires
Flora Collection
Hand-drawn tropical prints laser printed on wooden screens.
A contemporary and tropical feel in this selection of furniture and textiles to complement boho chic spaces in a penthouse overlooking the ocean in Roches Noires.
MEMORY SCREEN Bespoke Furniture Design by DDR Design | Furniture and Textiles @ EKLA
04
CHERISH Brand revamp for a creative consumer PR and social media agency working for digital clients.
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4. Cherish
LOGO DEVELOPMENT & COLOUR PALETTE
Curvy ends to show a sense of personalisation and human-ness
Connecting line depicting formation of network
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4. Cherish
GRAPHIC ASSETS
CHANGE IS GOOD With partners in UK, Germany, Ireland, France, BeNeLux, Scandinavia, Italy, Spain, Turkey and further afield in the US, Canada, Australia and South America, the network is growing fast. For clients this means strong local support and proven working relationships.
With partners in UK, Germany, Ireland, France, BeNeLux, Scandinavia, Italy, Spain, Turkey and further afield in the US, Canada, Australia and South America, the network is growing fast. For clients this means strong local support and proven working relationships. For clients this means strong local support and proven working relationships.
With partners in UK, Germany, Ireland, France, BeNeLux, Scandinavia, Italy, Spain, Turkey and further afield in the US, Canada, Australia and South America, the network is growing fast. For clients this means strong local support and proven working relationships. With partners in UK, Germany, Ireland, France, BeNeLux, Scandinavia, Italy, Spain, Turkey and further afield in the US, Canada, Australia and South America, the network is growing fast. For clients this means strong local support and proven working relationships.
With partners in UK, Germany, Ireland, France, BeNeLux, Scandinavia, Italy, Spain, Turkey and further afield in the US, Canada, Australia and South America, the network is growing fast. For clients this means strong local support and proven working relationships. With partners in UK, Germany, Ireland, France, BeNeLux, Scandinavia, Italy, Spain, Turkey and further afield in the US, Canada, Australia and South America, the network is growing fast. For clients this means strong local support and proven working relationships. With partners in UK, Germany, Ireland, France, BeNeLux, Scandinavia, Italy, Spain, Turkey and further afield in the US, Canada, Australia and South America, the network is growing fast.
With partners in UK, Germany, Ireland, France, BeNeLux, Scandinavia, Italy, Spain, Turkey and further afield in the US, Canada, Australia and South America, the network is growing fast. For clients this means strong local support and proven working relationships. With partners in UK, Germany, Ireland, France, BeNeLux, Scandinavia, Italy, Spain, Turkey and further afield in the US, Canada, Australia and South America, the network is growing fast. For clients this means strong local support and proven working relationships.
With partners in UK, Germany, Ireland, France, BeNeLux, Scandinavia, Italy, Spain, Turkey and further afield in the US, Canada, Australia and South America, the network is growing fast. For clients this means strong local support and proven working relationships. With partners in UK, Germany, Ireland, France, BeNeLux, Scandinavia, Italy, Spain, Turkey and further afield in the US, Canada, Australia and South America, the network is growing fast.
With partners in UK, Germany, Ireland, France, BeNeLux, Scandinavia, Italy, Spain, Turkey and further afield in the US, Canada, Australia and South America, the network is growing fast. For clients this means strong local support and proven working relationships. With partners in UK, Germany, Ireland, France, BeNeLux, Scandinavia, Italy, Spain, Turkey and further afield in the US, Canada, Australia and South America, the network is growing fast. For clients this means strong local support and proven working relationships. With partners in UK, Germany, Ireland, France, BeNeLux, Scandinavia, Italy, Spain, Turkey and further afield in the US, Canada, Australia and South America, the network is growing fast. For clients this means strong local support and proven working relationships.
CHANGE IS GOOD
With partners in UK, Germany, Ireland, France, BeNeLux, Scandinavia, Italy, Spain, Turkey and further afield in the US, Canada, Australia and South America, the network is growing fast. For clients this means strong local support and proven working relationships. With partners in UK, Germany, Ireland, France, BeNeLux, Scandinavia, Italy, Spain, Turkey and further afield in the US, Canada, Australia and South America, the network is growing fast. For clients this means strong local support and proven working relationships. With partners in UK, Germany, Ireland, France, BeNeLux, Scandinavia, Italy, Spain, Turkey and further afield in the US, Canada, Australia and South America, the network is growing fast. For clients this means strong local support and proven working relationships. With partners in UK, Germany, Ireland, France, BeNeLux, Scandinavia, Italy, Spain, Turkey and further afield in the US, Canada, Australia and South America, the network is growing fast. For clients this means strong local support and proven working relationships. With partners in UK, Germany, Ireland, France, BeNeLux, Scandinavia, Italy, Spain, Turkey and further afield in the US, Canada, Australia and South America, the network is growing fast. For clients this means strong local support and proven working relationships.
4. Cherish
WEBSITE
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34
4. Cherish
PRESENTATION DESIGN
NEW PRODUCT AND MARKET LAUNCH EXPERIENCE THANK YOU FOR CONSIDERING
YOUR BRIEF You are launching a new Hard Seltzer brand to the UK, made with lower sugar, less alcohol and with water and natural fruit juices, the new brand will offer lighter/refreshing flavours, less calories and a clean and more natural taste than other alcoholic drinks in the market.
Whether it’s new ideas that are changing the future or existing businesses evolving to make the “now” a whole lot better, change is good. We help make change happen by promoting it. By combining smart, strategic communications with creative and high profile campaigns, we’re able to change perceptions and drive new customers.
With your new brand, you are looking to attract a more affluent premium beer, spirit and wine drinker looking for a lighter and low calorie alternative and to maximise the growing opportunity from the hard seltzer market in the UK.
That’s why over our 17 year history, we have become known by innovative start-ups, recognised by established brands and awarded for our work. If you are looking for something a little different from a traditional PR agency, then you’ve come to the right place! Our highly consultative and collaborative style of working delivers incredible connections, real business acumen and the agility of a small agency with big impact. That’s why we’re cherished.
You are looking for our campaign to run from June to September and include earned and paid media approaches, great storytelling, compelling media and influencer campaigns, media sampling, news-jacking and experiences.
You have asked Cherish to think about an initial launch PR campaign that gets your audiences (and others) talking, tasting, sharing and buying the new Hard Seltzer, positioning the brand as the no1 choice for your audiences.
KPIs include a PR impact of 20 points, social media following growth to 10K and engagement rate above benchmark. Plus UGC and Instagram content too! You have a budget of £41,000 GBP. We’re calling the new brand HS.
INTRODUCING OUR TEAM
Moving eHarmony from a brand that very few people have heard of to one that has been covered positively in every major national newspaper, on TV, radio and even through crowd sourced content is not luck. It's hard work, persistence, creativity and flair.
Helen Melluish
Former Brand Director eHarmony
Rebecca Oatley
Lisa Wlodyka
Managing Director
Client Director
Hannah Hughes
Senior Account Director (Sustainability)
Cherish are a fabulous bunch of people. I really enjoy working with them because they combine strategic thinking with creative execution. I totally recommend them if you are looking for an agency that makes your life easier and one that delivers outstanding PR results.
Jessica Cassano-Antonellis
Former VP Communications, Vimeo
Sam Allen
Tom Davis
Senior Account Director (Consumer)
Senior Account Director (Consumer))
Danielle Carter
Senior Account Director (Influencer)
The Cherish team has been invaluable in supporting our European entrepreneurs, creating toolkits, guiding them through the PR landscape and reacting quickly to their enquiries and opportunities. They've helped Indiegogo gain more exposure within the European market through exclusive interviews and quotes in top tech and consumer publications.
Joel Hughes
Head of UK and Europe, Indiegogo
THANK YOU FOR CONSIDERING Whether it’s new ideas that are changing the future or existing businesses evolving to make the “now” a whole lot better, change is good. We help make change happen by promoting it. By combining smart, strategic communications with creative and high profile campaigns, we’re able to change perceptions and drive new customers. That’s why over our 17 year history, we have become known by innovative start-ups, recognised by established brands and awarded for our work. If you are looking for something a little different from a traditional PR agency, then you’ve come to the right place! Our highly consultative and collaborative style of working delivers incredible connections, real business acumen and the agility of a small agency with big impact. That’s why we’re cherished.
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4. Cherish
HOW WE WORK
Plan
We prepare and develop the campaign ready for execution using a week by week time plan, to keep everyone on track
Status
We add a live reporting document to Google Drive to track progress against a WiP, leads, coverage, content and metrics, so that you can see up to date status and results at any time
CATEGORY LEADERSHIP Ventures and the corporate innovation of the AB InBev organisation. At the same time, we also announce the upcoming product design to design and packaging media focusing on the packaging challenge and response to launching a brand new category here in the UK. And finally, we reveal the brands marketing campaigns – advertising, social, TV etc. to marketing media to demonstrate the innovative approach to establishing a new category here in the UK.
Review
Using our measurement criteria and our test and learn approach we review throughout the project to show deliverables and insight for the next phase
With these elements combined, we will position the new brand as a new sophisticated and upmarket alternative to the young “alcopop” approach of other brands and align the category tone to the new brand’s values rather than other less sophisticated me-too players in the market. In doing so, we will create a strong set of values for the brand. Alongside all of these briefings and meetings, Cherish will manage sampling mailings, and possible sampling events with the media, encouraging use of a dedicated hashtag and encouraging media to share their first taste. This will build social momentum ahead of the official launch in supermarket.
CREATING CAMPAIGN RESULTS
CAMPAIGN ARCHITECTURE
We use an in-house metrics and measurement system which is based on your objectives and the proposed campaign agreed. Here are the metrics we use to measure our campaigns,
Business launch Use news + research to create stories around category
We begin by measuring media impact based on how well each outlet reaches and influences our target audience. We then tier the media by impact and point score each piece of coverage by the tier of the outlet. We set out and agree tiered media lists with you at the start of the programme.
We measure coverage by scale. Scale is presence. Are we standalone or do we sit sideby-side with competitors? If so, do we lead? And how is the brand represented? Do we have an image, a logo, a link?
We measure quality by message delivery. The message is as important. How many do we have in the article. Does the journalist endorse? Is the tone, positive, negative or neutral? We weight points against important criteria.
We also review how coverage is shared and how it impacts links, traffic or downloads, measuring for reach and engagement. We can also measure traffic impact of placed links in media / social coverage. This is agreed with you in advance and built into our monitoring.
DEFINE HS MISSION / PURPOSE, GOALS & CREATIVE DIRECTION
Marketing / drinks and grocery trade launch – Joint announcement with retailer, reveal of launch marketing / creative – category buzz
Media sampling – trade and industry events and mailing to media houses / journalist homes
Phase 1 (May)
Phase 2 (June / July)
Idea that develops strong social media content
CONSUMER ACTIVATION CAMPAIGN
The idea should then flip into earned media opportunity
And acts as a hook for a lunch media relations campaign
All amplified and drive through influencer activity
Phase 3 (July / August)
REVIEW RESULTS AND USE INSIGHTS TO INFORM NEXT PHASE
Potential to support with additional paid media placements
Phase 4 September
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JOHN LAING Presentation and publication design for launch of this FTSE 100 company’s new strategy.
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5. John Laing
PRESENTATION DESIGN
OUR IMMEDIATE PRIORITIES
JOHN LAING STRICTLY CONFIDENTIAL
An Introduction
1848
1969
John Laing is established as a British building company. Infrastructure is part of our DNA.
First infrastructure investment and the course set for our future business direction.
1953
OUR MILESTONES
Our first PPP project investment – the Second Severn River Crossing; a cable-stayed river crossing lining England and Wales.
We recently invested in our 150th project
2012
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Active asset management approach: Working in close partnership with our project investments and portfolio companies to provide expertise and utilise our network of relationships. Managing complex greenfield projects through to operation. Working with management teams to grow businesses
100th infrastructure project
John Laing celebrated it with the Intercity Express Programme (IEP) in the UK.
2019
150th infrastructure project
At the very end of 2019 we completed our 150th infrastructure project investment – the East Rockingham Resource Recovery Facility in Perth, Australia. 15
BUILD the Core-plus team
REALISE for value Renewable Energy
OUR BUSINESS MODEL
1990
Now a major construction company, John Laing is listed on the London Stock Exchange.
OPTIMISE greenfield PPP / projects
INVEST
REALISE Attractive business model, capable of delivering attractive and sustainable returns to shareholders through the investment cycle.
MANAGE & GROW
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06
ADAPTOLOGY Naming, concept and narrative for a new adaptogen-based beauty brand.
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6. Adaptology
BRAND CREATION
ADAPTOLOGY
The phrase ‘skin complaint’ is a telling one. Blemishes. Redness. Dryness. Premature Ageing. Sensitivity....
skin solutions from evolution
Each starts with a disruption that skin can’t cope with - radiation, pollution, cortisol, poor sleep or gut health - then this results in syndromes like skinflammation, or loss of cell vitality.
A CLOSER LOOK AT SKIN DISRUPTION STRESS
POLLUTION
A 2018 study found that 74% of 4189 adults had at some point felt so stressed they were unable to cope.
Air pollution is the biggest environmental threat to health in the UK, PHE reported in 2019, with 28000 - 36000 deaths a year attributed to long-term exposure.
HSE reported that in 2019/20, there were an estimated 828, 000 workers affected by work-related stress, depression or anxiety, and a total loss of 19.9m working days due to workrelated stress.
Just a 1-unit increase in traffic particles is enough to induce skin ageing, oxidative stress and deep inflammation.
WHAT IS MY SKIN COMPLAINING ABOUT
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6. Adaptology
THREE PRINCIPLES OF ADAPTOLOGY
BIOCORRECTING BOTANICAL BRILLIANCE
01 02 03 RESPECT
PROTECT
TREAT
Certified organic products formulated to ‘do no harm’ on skin with hypoallergenic ingredients.
A complex of ingredients that defend the skin against all of the things modern life throws at us.
Supernature active ingredients that are clinically proven problem-solvers, while others reduce visible effects.
WILD INDIGO YEARS
ARCTIC POWER PACK
JUNGLE JUICE
07 08 09 WILD INDIGO
RHODIOLA
BRAZILIAN GINSENG
Wild indigo is great at protecting our skin against oxidative damages, caused by UV sunlight, pollutions, environmental chemicals and stress.
Rhodiola boosts cellular vitality, helping to re-energize the mitochondria, the powerhouse in the skin, generating a 30% improvement color uniformity and texture.
Brazilian ginseng is an adaptagen which boosts the body's ability to resist ‘stressors’ bacteria, toxins, or mental stress.
Plants in extreme conditions adapt their biology and evolve biocorrecting molecules to protect their cells and thrive. These plants include adaptogen such as Arctic Rose plus other ‘extremophiles’ such as marine algae & cactuses. Adaptology uses the biocorrectors that these extremophiles evolved to protect cells from irritants, infection and environmental extremes. On human skin they are proven problem-solvers for the stresses that cause skin concerns.
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LLIO Brand creation, packaging, identity, digital and photography for new brand of crystal oils.
7. Llio
BRAND CREATION & WEBSITE DESIGN
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7. Llio
PHOTOGRAPHY
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7. Llio
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EVOLVE Developing a fresh narrative, look and feel for an established organic skincare brand.
11. Evolve
CREATIVE DIRECTION
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11. Evolve
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11. Evolve
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