Sterling Brand Manual by Anterleena Maiti

BRAND MANUAL BRAND | RESORT | TOUCHPOINTS

FOREWORD At Sterling, we have created this brand manual to help us stay true to the brand. It establishes the brand guidelines, outlining every aspect of the brand â&#x20AC;&#x201C; from visual identity to design language and communication. Following these guidelines will enable our brand custodians; including employees, agency partners and consultants to define brand Sterling and fortify the brand perception.

Contents 1. B R A ND E LE ME NTS Brand Vision......................................1.1 Brand Essence..................................1.2 Brand Territory.................................1.3 Brand Positioning.............................1.4 Brand Promise..................................1.5 Brand Values.................................1.6 Brand Personality and Attributes..1.7 Tone of Voice....................................1.8

2. VE R BA L IDE NTIT Y Overview.......................................2.1 Language Identity.........................2.2 Communication Basics.................2.3 Guidelines for Various Media.......2.4

3. VISUA L IDE NTIT Y Overview......................................3.1 Logo Ideation................................3.2 Primary Typeface...........................3.3 Secondary Typeface.......................3.4 Digital Typeface.............................3.5

Logo Typeface...............................3.6 Special Typeface............................3.7 Colour Palette...............................3.8 Brand Colour - Purple...................3.9 Primary Palette............................3.10 Secondary Palette........................3.11 Neutral Palette............................3.12 Special Colours...........................3.13

4. GR A PHIC ASSE TS Overview.......................................4.1 Sterling Swirl.................................4.2 Patterns.........................................4.3 Textures.........................................4.4 Iconography..................................4.5

5. R ESORT E XPE RIE NCE CR E ATION Overview.......................................5.1 Directional Signage......................5.2

Identification Signage...................5.3 Regulatory Signage.......................5.4

6. A BOVE THE LINE (ATL) VISUA L GUIDE LINE Overview........................................6.1 Logo Usage Guideline...................6.2 Newspaper Advertisement............6.3 Magazine Advertisement...............6.4 Outdoor Advertisements...............6.5 Car Wrap........................................6.6

7. UNIVERSAL COLL ATER AL TEMPL ATE Overview.......................................7.1 Brochure Template........................7.2 Universal Template (A4)................7.3 Universal Template (A5)................7.4 Universal Template (A6)................7.5 Universal Template (A7)................7.6

Universal Universal Universal Universal

Square Template ..........7.7 Rectangular Template ..7.8 Tent Card Template.......7.9 Standee Template.......7.10

8. CORPOR ATE STATIONERY AND MERCHANDISE Overview.......................................8.1 Stationery......................................8.2 Corporate Merchandise................8.3

9. RESORT M ARKETING COLL ATER AL Overview.......................................9.1 Front Office...................................9.2 Food and Beverage.......................9.3 In-Room Collateral / Laundry.......9.4 Housekeeping...............................9.5 Common / Public Areas................9.6 Holiday Activities .........................9.7 Retail.............................................9.8 Travels and Tours..........................9.9 Spa..............................................9.10 Banquet Areas.............................9.11 Resort Exterior.............................9.12 Concierge....................................9.13

Minibar........................................9.14

10. ACQUISITION COLL ATER AL Overview......................................10.1 Poster...........................................10.2 Invite............................................10.3 Brochure......................................10.4 Meeting and Event Insert............10.5 Pricelist.........................................10.6 Resort Factsheet..........................10.7 Sales and Welcome Kit................10.8 Voucher........................................10.9 Lead Generation Form..............10.10 Post Card....................................10.11 Membership Application Form..10.12 Membership Card......................10.13

11. DIGITAL Overview......................................11.1 Logo Adaptation..........................11.2 Logo Animation...........................11.3 Email Signature............................11.4 Social Media................................11.5 Web Banners................................11.6 Presentation Template.................11.7

E-Concierge...............................11.8 E-Direct Mailer...........................11.9

12. CO-BR ANDING AND AFFILIATES Overview......................................12.1 Co-Branding...............................12.2 Affiliates......................................12.3

13. EXHIBITIONS AND EVENT STALLS Overview......................................13.1 Exhibition Stalls...........................13.2 Exhibition / Event Stalls..............13.3 Large Format Event Stalls...........13.4

14. PHOTOGR APHY AND VIDEOGR APHY Photography.................................14.1 Film..............................................14.2 Effects..........................................14.3 Applications.................................14.4

01 Brand Elements

01 BRAND ELEMENTS

BRAND VISION To be a leading holiday brand, providing curated, experiential holidays to its various customer segments.

Brand Vision Brand Essence Brand Territory Brand Positioning Brand Promise Brand Values Brand Personality & Attributes Tone of Voice

Sterling Brand Guideline

1.1

01 BRAND ELEMENTS

BRAND ESSENCE ‘The Joy of Discovery’

Brand Vision Brand Essence Brand Territory Brand Positioning Brand Promise Brand Values Brand Personality & Attributes Tone of Voice

Sterling Brand Guideline

The brand essence, ’joy of discovery’ is our guiding principle for everything the brand will stand for. At its heart, Sterling fuels the joy of discovery. The essence is of discovery, of oneself, of loved ones, of the destination, food, culture, adventure, relaxation and everything else that makes a great holiday. Every resort, every destination and every interaction with the brand is based on this essence.

1.2

01 BRAND ELEMENTS

BRAND TERRITORY Sterling delivers the assurance of the expected and the joy of the unexpected.

Brand Vision Brand Essence Brand Territory Brand Positioning Brand Promise Brand Values Brand Personality & Attributes Tone of Voice

Sterling Brand Guideline

At Sterling, you are assured of best-in-class hospitality standards. By also providing a host of curated experiences, we facilitate discoveries that make for unexpected surprises and hence unforgettable holidays.

1.3

01 BRAND ELEMENTS

BRAND POSITIONING â&#x20AC;&#x2DC;More discoveries per day than anywhere elseâ&#x20AC;&#x2122;

Brand Vision Brand Essence Brand Territory Brand Positioning Brand Promise Brand Values Brand Personality & Attributes Tone of Voice

Sterling Brand Guideline

A Sterling holiday is designed to encourage holidayers to experience more discoveries every single day, through everything they do.

1.4

01 BRAND ELEMENTS

Brand Vision Brand Essence Brand Territory Brand Positioning Brand Promise Brand Values Brand Personality & Attributes Tone of Voice

Sterling Brand Guideline

BRAND PROMISE

These two words sum up everything we do at Sterling. From untouched locales to unforgettable discoveries, we make sure every holiday is new and unique.

1.5

01 BRAND ELEMENTS

Brand Vision Brand Essence Brand Territory Brand Positioning Brand Promise Brand Values Brand Personality & Attributes Tone of Voice

BRAND VALUES SPARK JOY In every interaction with our colleagues, partners, customers, members and guests, we will aim to go the extra mile to spark joy and spread happiness. TAKING RESPONSIBILITY We take full accountability for all our actions and function in an open and transparent manner. We act with agility towards our customers' changing needs and requirements. GENUINE WARMTH We genuinely care for our customers, members and guests. We provide warm and friendly service at every instance, going beyond the script.

Sterling Brand Guideline

1.6

01 BRAND ELEMENTS

Brand Vision Brand Essence Brand Territory Brand Positioning Brand Promise Brand Values Brand Personality & Attributes Tone of Voice

BRAND PERSONALITY & ATTRIBUTES ENTHUSIASTIC & JOYFUL Sterling is youthful, colourful and full of energy; we symbolise the pulse of life. We enable people to experience, discover and create enduring memories. INFORMATIVE We bring our expertise and experience to enable people to make informed choices. We anticipate their needs and seek to exceed their expectations. WARM & APPROACHABLE At Sterling, we are open, approachable and honest. We delight people and build relationships with genuine warmth and sincerity. RESPONSIBLE We are constantly working for the greater good. We contribute to the society in a meaningful manner and pursue opportunities with a sustainable and long-term approach.

Sterling Brand Guideline

1.7

01 BRAND ELEMENTS

Brand Vision Brand Essence Brand Territory Brand Positioning Brand Promise Brand Values Brand Personality & Attributes Tone of Voice

Sterling Brand Guideline

TONE OF VOICE BRAND TONE Our brand tone needs to be perfectly aligned with Sterling’s values and reflective of Sterling’s identity. It should be adaptive to different audiences yet concise and consistent. SETTING THE ‘BRAND VOICE’ Sterling’s brand voice needs to be distinctive, recognisable and unique. It is mindful of brand personality, and the purpose, language and tone of communication.

1.8

01 BRAND ELEMENTS

Brand Vision Brand Essence Brand Territory Brand Positioning Brand Promise Brand Values Brand Personality & Attributes Tone of Voice

Sterling Brand Guideline

TONE OF VOICE IS

WITHOUT BEING

ENCOURAGING

Pushy

EXPRESSIVE

Longwinded

EVOCATIVE

ClichÃ©d

ENGAGING

Preachy

1.8

01 BRAND ELEMENTS

Brand Vision Brand Essence Brand Territory Brand Positioning Brand Promise Brand Values Brand Personality & Attributes Tone of Voice

Sterling Brand Guideline

EXAMPLES ENCOURAGING without being Pushy

CORRECT

INCORRECT

Go ahead, make your holiday an unforgettable one.

What are you waiting for? This is an offer you can’t miss!

EXPRESSIVE without being Longwinded

CORRECT

INCORRECT

Munnar is one place you’d love to get lost in.

Munnar, with its beautiful forests, tea gardens and coffee plantations, is the perfect place for you to lose yourself in.

1.8

01 BRAND ELEMENTS

Brand Vision Brand Essence Brand Territory Brand Positioning Brand Promise Brand Values Brand Personality & Attributes Tone of Voice

Sterling Brand Guideline

EXAMPLES EVOCATIVE without being Clichéd

CORRECT

INCORRECT

Rising from the misty hills of the eastern Himalayan range, Darjeeling will stop you in your tracks.

Darjeeling is India’s hidden gem... This is something you've never seen before... There’s something for everyone here...

ENGAGING without being Preachy

CORRECT

INCORRECT

Across India, thousands of trekking trails are making their way through tough terrains and beautiful landscapes. Are you up for the challenge?

Life is about taking the path less trodden. You never know where it could lead you. At any of the trekking trails spread throughout India, you will live life the way it was meant to be. 1.8

02 Verbal Identity

VERBAL IDENTITY

Overview Language Identity Communication Basics Guidelines for various Media

Sterling Brand Guideline

OVERVIEW Sterlingâ&#x20AC;&#x2122;s verbal identity is the way in which we communicate with our customers, internal team and partners. This section states the guidelines for all communication via print, digital or any other media form. The language to be followed for all communication that goes out on behalf of or from Sterling shall be British (UK) English. Grammar basics and rules shall be strictly followed and no contractions are allowed. An acronym may be used if the full form of the acronym is explained in the first usage of the acronym.

2.1

VERBAL IDENTITY

Overview Language Identity Communication Basics Guidelines for various Media

LANGUAGE IDENTITY Sterling caters directly and precisely to audience requirements. Although our voice doesnâ&#x20AC;&#x2122;t change, our tone adapts to the audiencesâ&#x20AC;&#x2122; feelings. It should be people-centric, fuelled by insights, simple and vibrant. The essence of our verbal identity is:

Warm and personal; but not patronising Engaging and conversational; but not informal Sincere and soft; but not excessively sweet Crisp and clear

Sterling Brand Guideline

2.2

VERBAL IDENTITY

Overview Language Identity Communication Basics Guidelines for various Media

COMMUNICATION BASICS KEEP IT SHORT Use short sentences and short paragraphs. Follow this as a thumb rule while writing for various mediums. BE CLEAR Get to the point. Focus on what a person needs to know, not what you want to say. KEY INFORMATION Where appropriate, use headers and bulleted numbered lists to call out key information.

Sterling Brand Guideline

2.3

VERBAL IDENTITY

Overview Language Identity Communication Basics Guidelines for various Media

Sterling Brand Guideline

GUIDELINES FOR VARIOUS MEDIA Writing about a travel experience for print can be different to writing one for web or social media. The same goes for mediums like TV, radio and other digital platforms. Print Web Television & Radio Frequently Asked Questions

2.4

VERBAL IDENTITY

Overview Language Identity Communication Basics Guidelines for various Media

Sterling Brand Guideline

∙ Use short and crisp yet easily relatable headlines ∙ Storytelling is welcome but avoid long body copy ∙ Keep the sentences short ∙ Paragraphs should not exceed more than 40 – 50 words

2.4

VERBAL IDENTITY

Overview Language Identity Communication Basics Guidelines for various Media

Sterling Brand Guideline

WEB

∙ Create enticing but concise headlines ∙ Content needs to be crisp with variation in approach ∙ Storytelling approach to garner people’s attention to content ∙ Narrative style for blogs ∙ Use first person account to usher authenticity and engage the readers ∙ Overall language can be informal for digital assets

2.4

VERBAL IDENTITY

Overview Language Identity Communication Basics Guidelines for various Media

TELEVISION & RADIO Make TVC / Radio jingles entertaining; ideally use storytelling to ∙ communicate an experience, incorporate emotions Explore a humorous and dramatic approach with sound effects and ∙ action words

∙ Engage the listener or viewer from the beginning of the ad ∙ Use wordplay and repetition to drive the message ∙ Make the story conversational and direct ∙ Create strong sentences with active voice

Sterling Brand Guideline

2.4

VERBAL IDENTITY

Overview Language Identity Communication Basics Guidelines for various Media

FREQUENTLY ASKED QUESTIONS Q. Spell out numbers or use the numeral? A. Use the numeral. Spell it out only if a sentence begins with a number. Q. Jargons and slangs? A. Never Q. Can contractions be used? A. No

Sterling Brand Guideline

2.4

08 Corporate Stationery and Merchandise

CORPORATE STATIONERY & MERCHANDISE

OVERVIEW Corporate stationery and merchandise represents the formal and vibrant face of our brand identity. It is important we look our best when representing the brand.

Overview Stationery Corporate Merchandise

Sterling Brand Guideline

8.1

CORPORATE STATIONERY & MERCHANDISE

STATIONERY

Overview Stationery Corporate Merchandise

Letterhead Invoice Notepad Diary Pens and Pencil Identity Card Business Card Folder Conference Kit Envelope

Sterling Brand Guideline

As a part of the Corporate Stationery and Merchandise set, Sterling has the following:

8.2

CORPORATE STATIONERY & MERCHANDISE

LETTERHEAD

Overview Stationery Corporate Merchandise

Sterling Holiday Resorts Limited, 4th Floor, Purva Primus, No. 236 Okkiyampettai, Old Mahabalipuram Road, Thoraipakkam, Chennai, Tamilnadu - 600097 | www.sterlingholidays.com | CIN : U63040MH1989PLC054760

Sterling Brand Guideline

Tel : +91 44 33 57 3300 | Fax : +91 44 33 57 3423 | Toll free : 1800 3000 2727 | Email : feedback@sterlingholidays.com

8.2

CORPORATE STATIONERY & MERCHANDISE

INVOICE

Overview Stationery Corporate Merchandise

I agree that my liability for this bill is not waived and agree to be held personally liable in the event that indicates person/ company/association fails to pay any part of the amount of these charges. I also agree that all the charges contained in this account are correct and any disputes or requests for the copies of charges must be made.

Sterling Brand Guideline

Sterling Holiday Resorts Limited, 4th Floor, Purva Primus, No. 236 Okkiyampettai, Old Mahabalipuram Road, Thoraipakkam, Chennai, Tamil Nadu - 600097 | www.sterlingholidays.com | CIN : U63040MH1989PLC054760 Tel: +91 44 33 57 3300 | Fax: +91 44 33 57 3423 | Toll free: 1800 3000 2727 | Email: feedback@sterlingholidays.com

8.2

NOTEPAD

CORPORATE STATIONERY & MERCHANDISE

Overview Stationery Corporate Merchandise

Sterling Brand Guideline

www.sterlingholidays.com

8.2

CORPORATE STATIONERY & MERCHANDISE

IDENTITY CARD

Overview Stationery Corporate Merchandise

Sterling Brand Guideline

8.2

CORPORATE STATIONERY & MERCHANDISE

BUSINESS CARD

Overview Stationery Corporate Merchandise

Sterling Brand Guideline

Paper Name: Foreign Art Board Paper GSM: 300 GSM Card Size: W 92mm X H 53mm 8.2

CORPORATE STATIONERY & MERCHANDISE

FOLDER - COVER

Overview Stationery Corporate Merchandise

Sterling Brand Guideline

8.2

CORPORATE STATIONERY & MERCHANDISE

FOLDER - INSIDE

Overview Stationery Corporate Merchandise

Sterling Brand Guideline

8.2

CORPORATE STATIONERY & MERCHANDISE

PENS AND PENCIL

Overview Stationery Corporate Merchandise

Sterling Brand Guideline

8.2

CORPORATE STATIONERY & MERCHANDISE

ENVELOPE

Overview Stationery Corporate Merchandise

Sterling Brand Guideline

8.2

CORPORATE STATIONERY & MERCHANDISE

CORPORATE MERCHANDISE

Overview Stationery Corporate Merchandise

Pendrive Keychain Cap Mug T-shirt Umbrella

Sterling Brand Guideline

To be the leading experiential holiday brand. This is to ensure the best possible placement and visibility for the logo in every medium.

8.3

CORPORATE STATIONERY & MERCHANDISE

CAP

Overview Stationery Corporate Merchandise

Sterling Brand Guideline

8.3

CORPORATE STATIONERY & MERCHANDISE

MUG

Overview Stationery Corporate Merchandise

Sterling Brand Guideline

8.3

CORPORATE STATIONERY & MERCHANDISE

T-SHIRT

Overview Stationery Corporate Merchandise

Sterling Brand Guideline

8.3

CORPORATE STATIONERY & MERCHANDISE

UMBRELLA

Overview Stationery Corporate Merchandise

Sterling Brand Guideline

8.3

09 Resort Marketing Collateral

RESORT MARKETING COLLATERALS

OVERVIEW

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Front Office Food and Beverage In-room Collateral Housekeeping Common / Public Areas Holiday Activities Retail Tours and Travels Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

All Sterling resorts are important touch-points for the brand. We have outlined the guidelines for designing the various marketing collaterals used at every resort.

9.1

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

FRONT OFFICE The following things are a part of the front office: Registration card Letterhead for invoice Envelope Keycard Keycard holder Customer information collection tent card Customer information collection form Feedback form Baggage tag - General Hotel flags Car stickers / decal / stickers Social insert card Notepad loose sheets Voucher, envelope for voucher Resort postcard

9.2

RESORT MARKETING COLLATERALS

REGISTRATION CARD (A4)

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

www.sterlingholidays.com

Sterling Brand Guideline

Use a minimum font size of 12 points for the text 9.2

RESORT MARKETING COLLATERALS

LETTERHEAD FOR INVOICE (A4)

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

www.sterlingholidays.com

Sterling Brand Guideline

Use a minimum font size of 12 points for the text 9.2

RESORT MARKETING COLLATERALS

ENVELOPE

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.2

RESORT MARKETING COLLATERALS

KEYCARD

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.2

RESORT MARKETING COLLATERALS

KEYCARD HOLDER Keycard - Outside

Keycard - Inside

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.2

RESORT MARKETING COLLATERALS

CUSTOMER INFORMATION COLLECTION FORM (A4)

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

www.sterlingholidays.com

Sterling Brand Guideline

Use a minimum font size of 12 points for the text 9.2

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

CUSTOMER INFORMATION COLLECTION TENT CARD (A4)

Use a minimum font size of 12 points for the text

9.2

RESORT MARKETING COLLATERALS

FEEDBACK FORM 3:1 TEMPLATES

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar www.sterlingholidays.com

Sterling Brand Guideline

www.sterlingholidays.com

* Refer to Visual Identity section for typeface usage. * For more choice of templates, refer to Universal templates section

www.sterlingholidays.com

Image comes here

Text comes here

9.2

RESORT MARKETING COLLATERALS

FEEDBACK FORM 3:1 TEMPLATES

HEADLINE LABEL

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

HEADLINE LABEL Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard

HEADLINE LABEL

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen.

www.sterlingholidays.com

Sterling Brand Guideline

* Refer to Visual Identity section for typeface usage.

www.sterlingholidays.com

9.2

RESORT MARKETING COLLATERALS

BAGGAGE TAG - GENERAL

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.2

RESORT MARKETING COLLATERALS

HOTEL FLAGS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.2

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

CAR STICKERS / DECAL / STICKERS

2”

4”

6”

9.2

RESORT MARKETING COLLATERALS

SOCIAL INSERT CARD (A5)

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.2

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

NOTEPAD LOOSE SHEETS A4, A5, A6

www.sterlingholidays.com

9.2

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

VOUCHER, ENVELOPE FOR VOUCHER Voucher

Envelope for voucher

9.2

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

RESORT POSTCARD

Message

Address

www.sterlingholidays.com

9.2

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

FOOD & BEVERAGE The following things are a part of the Food & Beverage: Bon appétit card for in-room service trays Carry bag - For take away Packaging material - For take away Cake box Coasters Kids’ menu Bar menu Bar promotion tent card Sugar sachets Toothpick cover Chef cap Buffet display card Buffet tags Straws branding Tissue Tent card / Amenity card 9.3

RESORT MARKETING COLLATERALS

BON APPÃ&#x2030;TIT CARD FOR IN-ROOM SERVICE TRAYS (A7)

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

* Usage of Swirl graphic strip is optional.

9.3

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

CARRY BAG - FOR TAKE AWAY

9” Width

Large: 10" x 15.5" x 12"

7.5” Width

Medium: 8.5" x 13" x 10"

6.5” Width

Small: 7" x 10.5" x 9" 9.3

RESORT MARKETING COLLATERALS

PACKAGING MATERIAL - FOR TAKE AWAY

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.3

RESORT MARKETING COLLATERALS

CAKE BOX

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.3

RESORT MARKETING COLLATERALS

COASTERS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.3

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

KIDSâ&#x20AC;&#x2122; MENU (A4)

www.sterlingholidays.com

9.3

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

BAR MENU (A4)

www.sterlingholidays.com

9.3

RESORT MARKETING COLLATERALS

TENT CARD TEMPLATES

The following tent card templates applies to: 1) Bar Promotion Tent Card 2) Tent card / Amenity Card

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.3

TENT CARD - VERTICAL

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

A7 www.sterlingholidays.com

www.sterlingholidays.com

Use a minimum font size of 9 points for the text

9.3

TENT CARD - HORIZONTAL

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

A7 www.sterlingholidays.com

A6 www.sterlingholidays.com

Use a minimum font size of 9 points for the text

9.3

RESORT MARKETING COLLATERALS

SUGAR SACHETS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.3

RESORT MARKETING COLLATERALS

TOOTHPICK COVER

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.3

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

CHEF CAP

Taste Differently!

9.3

RESORT MARKETING COLLATERALS

BUFFET DISPLAY CARD (A4)

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

www.sterlingholidays.com

Sterling Brand Guideline

Use a minimum font size of 12 points for the text 9.3

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

BUFFET TAGS

Dal Makhani

* Use a minimum font size of 9 points for the text

Butter Chicken

9.3

RESORT MARKETING COLLATERALS

STRAW BRANDING

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.3

RESORT MARKETING COLLATERALS

TISSUE

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.3

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

IN-ROOM COLLATERAL / LAUNDRY The following things are a part of the In-Room Collateral / Laundry: Welcome card / letter Writing pad Tent card - Important numbers Letter head Envelopes Pencils / Pens Water bottle tags Linen reuse policy card Laundry / utility bag Laundry rate list Laundry discrepency card Match box In-room dining menu In-room spa menu Minibar menu

Guest services directory Square template Laundry promotion Bathrobe / Bathroom slippers Telephone branding Fire evacuation Tariff sheets

9.4

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

WELCOME CARD / LETTER (A4 & A5)

www.sterlingholidays.com

www.sterlingholidays.com www.sterlingholidays.com

Sterling Brand Guideline

Use a minimum font size of 12 points for the text 9.4

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

WRITING PAD (A4)

FRONT COVER

INNER PAGES

www.sterlingholidays.com

BACK COVER

www.sterlingholidays.com

9.4

RESORT MARKETING COLLATERALS

WRITING PAD (A5) INNER PAGES

BACK COVER

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Holiday Differently!

www.sterlingholidays.com

Sterling Brand Guideline

www.sterlingholidays.com

9.4

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

TENT CARD TEMPLATES

The following tent card templates applies to: 1) Important numbers tent card 2) Complimentary (cookies and water bottles) mini tent card 3) Monkey tent card 4) Member privileges tent card

9.4

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

TENT CARD - VERTICAL

A7 www.sterlingholidays.com

www.sterlingholidays.com

Use a minimum font size of 9 points for the text

9.4

TENT CARD - HORIZONTAL

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

A7 www.sterlingholidays.com

A6 www.sterlingholidays.com

Use a minimum font size of 9 points for the text

9.4

RESORT MARKETING COLLATERALS

LETTERHEAD

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.4

RESORT MARKETING COLLATERALS

ENVELOPES

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.4

RESORT MARKETING COLLATERALS

PENS AND PENCIL

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.4

RESORT MARKETING COLLATERALS

WATER BOTTLE TAG

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.4

RESORT MARKETING COLLATERALS

LAUNDRY BAG / UTILITY BAG

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.4

RESORT MARKETING COLLATERALS

LAUNDRY RATE LIST

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

` 7000/-

Use a minimum font size of 10 points for the text

www.sterlingholidays.com

Sterling Brand Guideline

* Refer to Visual Identity section for typeface usage.

Text comes here

Table comes here

9.4

RESORT MARKETING COLLATERALS

LAUNDRY DISCREPENCY CARD (A5)

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

www.sterlingholidays.com

Sterling Brand Guideline

Use a minimum font size of 9 points for the text 9.4

RESORT MARKETING COLLATERALS

MATCH BOX

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.4

RESORT MARKETING COLLATERALS

IN-ROOM DINING MENU

Headline comes here, and continues if there are more lines

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Supporting text comes here, and continues if there are more lines

Dummy text

www.sterlingholidays.com

Sterling Brand Guideline

9.4

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

IN-ROOM SPA MENU

www.sterlingholidays.com

9.4

RESORT MARKETING COLLATERALS

MINIBAR MENU

Headline comes here, and continues if there are more lines

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Supporting text comes here, and continues if there are more lines

Dummy text

www.sterlingholidays.com

Sterling Brand Guideline

9.4

RESORT MARKETING COLLATERALS

GUEST SERVICES DIRECTORY

Headline comes here, and continues if there are more lines

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Supporting text comes here, and continues if there are more lines

Dummy text

www.sterlingholidays.com

Sterling Brand Guideline

9.4

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

SQUARE TEMPLATE 1:1

The following square template applies to: 1) Linen reuse policy card 2) Geyser instruction sticker 3) Microwave usage card 4) Kettle usage card 5) Locker usage card 6) Shoeshine

9.4

RESORT MARKETING COLLATERALS

SQUARE TEMPLATE (1:1)

Sterling Brand Guideline

* Placement of website on the Swirl graphic strip is optional.

9.4

RESORT MARKETING COLLATERALS

LAUNDRY PROMOTION

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

www.sterlingholidays.com

Sterling Brand Guideline

* Use a minimum font size of 9 points for the text.

9.4

RESORT MARKETING COLLATERALS

BATHROBES / BATHROOM SLIPPERS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.4

RESORT MARKETING COLLATERALS

TELEPHONE BRANDING (A5)

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

www.sterlingholidays.com Website : www.sterlingholidays.com

Sterling Brand Guideline

Use a minimum font size of 9 points for the text 9.4

RESORT MARKETING COLLATERALS

FIRE EVACUATION PLAN BEHIND THE ROOM DOOR (A4)

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

* Fire evacuation plans are printed on glow sheets as per the usual industry norms. Hence, logo visibility will need to be considered. Alternatively, logo can be dropped from this collateral with prior permission of the Chief Marketing Officer.

9.4

RESORT MARKETING COLLATERALS

TARRIF SHEETS (A4)

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

` 7000/-

Use a minimum font size of 10 points for the text

www.sterlingholidays.com

Sterling Brand Guideline

* Refer to Visual Identity section for typeface usage.

Text comes here

Table comes here

9.4

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

HOUSEKEEPING The following things are a part of the Housekeeping: Newspaper bands Clean My Room / DND Housekeeping slip Get well soon card Towel branding

9.5

RESORT MARKETING COLLATERALS

NEWSPAPER BANDS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.5

RESORT MARKETING COLLATERALS

CLEAN MY ROOM / DND

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.5

RESORT MARKETING COLLATERALS

HOUSEKEEPING SLIP (A5)

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

www.sterlingholidays.com Website : www.sterlingholidays.com

Sterling Brand Guideline

Use a minimum font size of 9 points for the text 9.5

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

GET WELL SOON CARD (A7)

Use a minimum font size of 9 points for the text

9.5

RESORT MARKETING COLLATERALS

TOWEL BRANDING

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.5

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

COMMON / PUBLIC AREAS The following things are a part of the Common / Public Areas: Plaque card - Awards / Offers Standees - Promotions Posters - Promotions Easel board - Promotions Resort lobby television template

9.6

RESORT MARKETING COLLATERALS

PLAQUE CARD 1:1 TEMPLATE

Sterling Brand Guideline

* Placement of website on the Swirl graphic strip is optional

Use a minimum font size of 9 points for the text 9.6

RESORT MARKETING COLLATERALS

STANDEES - PROMOTIONS

Place offer here

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

Headline comes here and continues to a maximum of three lines CALL TO ACTION COMMUNICATION

HEADLINE LABEL Text comes here in font size not less than 12 points

9.6

RESORT MARKETING COLLATERALS

POSTERS - PROMOTIONS (A4)

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

www.sterlingholidays.com

Sterling Brand Guideline

* Use a minimum font size of 12 points for the text.

9.6

RESORT MARKETING COLLATERALS

EASEL BOARD - PROMOTIONS

Headline comes here, Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

and continues in second line

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

www.sterlingholidays.com

Sterling Brand Guideline

9.6

RESORT MARKETING COLLATERALS

RESORT LOBBY TELEVISION TEMPLATE

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.6

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

HOLIDAY ACTIVITIES The following things are a part of the Holiday Activities: Holiday activities schedule / timetable Adventure activities pamphlet Holiday activities flyer Holiday activities menu Holiday activities poster Save the sparrow poster Save the sparrow standee

9.7

RESORT MARKETING COLLATERALS

HOLIDAY ACTIVITIES SCHEDULE / TIMETABLE

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

` 7000/-

Use a minimum font size of 10 points for the text

www.sterlingholidays.com

Sterling Brand Guideline

* Refer to Visual Identity section for typeface usage.

Text comes here

Table comes here

9.7

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

HOLIDAY ACTIVITIES TEMPLATES

The following template applies to: 1) Adventure activities pamphlet (A4 & A5) 2) Adventure activities pamphlet 3) Holiday activities flyer 4) Holiday activities menu 5) Holiday activities poster

9.7

RESORT MARKETING COLLATERALS

HOLIDAY ACTIVITIES TEMPLATES

Headline comes here and continues to a maximum of three lines

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy been the industry's standard text ever since the 1500s.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. www.sterlingholidays.com

Sterling Brand Guideline

Use a minimum font size of 12 points for the text 9.7

RESORT MARKETING COLLATERALS

SAVE THE SPARROW STANDEE

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.7

RESORT MARKETING COLLATERALS

RETAIL The following things are a part of the Retail: Retail promo poster (Template) Voucher / Discount / Gift coupon

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.8

RESORT MARKETING COLLATERALS

RETAIL PROMO POSTER (A4)

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

www.sterlingholidays.com Website : www.sterlingholidays.com

Sterling Brand Guideline

Use a minimum font size of 12 points for the text 9.8

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

VOUCHER / DISCOUNT / GIFT COUPON

Use a minimum font size of 12 points for the text

9.8

RESORT MARKETING COLLATERALS

TOURS AND TRAVELS The following things are a part of the Travels & Tours: Itinerary flyer Welcome plaque card

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.9

RESORT MARKETING COLLATERALS

ITINERARY FLYER (A5)

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

` 7000/-

Use a minimum font size of 10 points for the text

www.sterlingholidays.com

Sterling Brand Guideline

* Refer to Visual Identity section for typeface usage.

Text comes here

Table comes here

9.9

RESORT MARKETING COLLATERALS

WELCOME PLAQUE CARD 1:1 TEMPLATE

9.9

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

SPA The following things are a part of the Spa: Spa menu Spa standee Spa promotion poster Spa promotion tent card

9.10

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

SPA MENU

www.sterlingholidays.com

9.10

RESORT MARKETING COLLATERALS

SPA STANDEE

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.10

RESORT MARKETING COLLATERALS

SPA PROMOTION POSTER

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

www.sterlingholidays.com

Sterling Brand Guideline

Use a minimum font size of 12 points for the text 9.10

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

SPA PROMOTION TENT CARD (A5)

www.sterlingholidays.com

Use a minimum font size of 12 points for the text 9.10

RESORT MARKETING COLLATERALS

BANQUET AREAS The following things are a part of the Banquet Areas: Banquet stationery Dockets

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.11

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

BANQUET STATIONERY Notepad

Folder - Outside

Pens and Pencil

Folder - Inside

9.11

RESORT MARKETING COLLATERALS

DOCKET

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.11

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

RESORT EXTERIOR The following things are a part of the Resort Exterior: Valet parking ticket Hotel flags Car stickers Resort postcards Chauffer plaque card

9.12

RESORT MARKETING COLLATERALS

VALET PARKING TICKET

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.12

RESORT MARKETING COLLATERALS

HOTEL FLAGS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.12

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

CAR STICKERS

2”

4”

6”

9.12

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

RESORT POSTCARD

Message

Address

www.sterlingholidays.com

9.12

RESORT MARKETING COLLATERALS

CHAUFFER PLAQUE CARD

Sterling Brand Guideline

Use a minimum font size of 12 points for the text 9.12

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

CONCIERGE The following things are a part of the Concierge: Luggage tags Valet tags Umbrella Postcard Hotel bags / utility bag Resort map

9.13

RESORT MARKETING COLLATERALS

LUGGAGE TAGS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.13

RESORT MARKETING COLLATERALS

VALET TAGS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.13

RESORT MARKETING COLLATERALS

UMBRELLA

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.13

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

POSTCARD

Message

Address

www.sterlingholidays.com

9.13

RESORT MARKETING COLLATERALS

HOTEL BAGS / UTILITY BAG

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.13

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

RESORT MAP

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. www.sterlingholidays.com

Sterling Brand Guideline

9.13

RESORT MARKETING COLLATERALS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

MINIBAR The following things are a part of the Minibar: Menu card Menu booklet Water bottle tag Coasters

9.14

RESORT MARKETING COLLATERALS

MENU CARD

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

www.sterlingholidays.com

Sterling Brand Guideline

Use a minimum font size of 12 points for the text 9.14

RESORT MARKETING COLLATERALS

MENU BOOKLET

Headline comes here, and continues if there are more lines

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Supporting text comes here, and continues if there are more lines

Dummy text

www.sterlingholidays.com

Sterling Brand Guideline

9.14

RESORT MARKETING COLLATERALS

WATER BOTTLE TAG

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.14

RESORT MARKETING COLLATERALS

COASTERS

Overview Front Office Food & Beverage In-room Collateral Housekeeping Common Areas / Public Areas Holiday Activities Retail Travels & Tours Spa Banquet Areas Resort Exterior Concierge Minibar

Sterling Brand Guideline

9.14

11 Digital

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

OVERVIEW We live in a digital age. We need to showcase the brand in the correct manner across the digital applications and touch points. This is essential for the performance of Sterlingâ&#x20AC;&#x2122;s digital assets and overall consistency.

11.1

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

LOGO ADAPTATION The sizings may be referred to for the logo while making creatives for all digital media. Facebook: 280 × 96 pixels Twitter: 280 × 96 pixels Instagram: 160 × 55 pixels LinkedIn: 100 × 60 pixels (standard), 50 × 50 pixels (square) Pinterest: 600 × 600 pixels Google+: 250 × 250 pixels YouTube: 250 × 250 pixels

11.2

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

LOGO ANIMATION The three dots of Purple, Yellow and Red, respectively represent the core values of Sterling which are People, Places and Experiences. The amalgamation of these values, signifies a holistic Sterling experience as being the best of People, Places and Experiences. Rotation of the Pinwheel and wings dramatises customer experience and shows Zero monotony, Joy of discovery and Thrill of the unexpected in a travellerâ&#x20AC;&#x2122;s heart. This pinwheel symbolises vibrancy and cheerfulness, the feeling that Sterling stands for. The transformation from a dot to wings or Sterling pinwheel illustrates the exchange of joy between Sterling and their customers.

11.3

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

EMAIL SIGNATURE A consistent email signature is a key part to keeping our brand identity cohesive. It gives a professional touch to everything we communicate via email. We recommend that the Sterling email signature follow this format in either coloured or plain text. Any additional information can follow this signature.

11.4

CORPORATE EMAIL SIGNATURE

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

SIGNATURE : 2

DIGITAL

SIGNATURE : 3

RESORT EMAIL SIGNATURE

Sterling Brand Guideline

11.4

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

SOCIAL MEDIA We have an exciting presence on social media. In todayâ&#x20AC;&#x2122;s fast changing environment, we reach out to our audience in real-time keeping them engaged, informed, updated and cared for. We are active on the following mediums: Facebook Twitter Instagram LinkedIn Pinterest Google+ YouTube

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11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

FACEBOOK SPECIFICATIONS PROFILE IMAGE Must be at least 180 × 180 pixels in size. The image displays at 160 × 160 pixels on computers and 140 × 140 pixels on mobile phones. COVER IMAGE You must load a photo that is a minimum of 399 pixels wide by 150 pixels tall. This image will display at 851 pixels wide by 315 pixels tall on computers and 640 pixels wide by 360 pixels tall on smart phones. This image should ideally be a JPEG or PNG file less than 100KB. SHORT DESCRIPTION CHARACTER LIMIT Limited at 155 characters.

Sterling Brand Guideline

ADVERTISEMENT SPECIFICATION Post promotion: 1200 × 1200 pixels Page / post promotion: 1200 × 628 pixels Page promotion: 1200 × 444 pixels Carousel: 1080 × 1080 pixels Slideshow ads: 1280 × 720 pixels 11.5

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

POST For all social media posts, we shall have an area of 5% around the image for a border. The border shall be a stroke with 1.5 points size, white colour. The logo should be placed within the given holding shape, coming from the top right corner, 10% from the top of the image. For logo sizes, please refer to the logo adaptaion section.

Headline comes here and continues if there is a second line

11.5

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

COVER POST For all cover posts, we shall have an area of 5% around the image for a border. The border shall be a stroke with 1.5 points size, white colour. The logo should be placed within the given holding shape, coming from the top right corner, 10% from the top of the image. For logo sizes, please refer to the logo adaptaion section.

Headline comes here

11.5

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

TWITTER SPECIFICATIONS PROFILE IMAGE This image should be 400 × 400 pixels and displays at 200 × 200 pixels. Maximum file size 100KB (jpeg, gif or png) HEADER IMAGE Upload an image that is 1500 pixels wide by 500 pixels tall in size. Maximum file size of 10MB (jpeg, gif or png) BIO CHARACTER LIMIT Up to 160 characters. ADVERTISEMENT SPECIFICATION Image tweet promotion: 1200 × 675 pixels Website card: 800 × 418 pixels Website card: 800 × 800 pixels

Sterling Brand Guideline

11.5

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

Headline comes here and continues if there is a second line

11.5

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

Headline comes here.

11.5

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

INSTAGRAM SPECIFICATIONS PROFILE IMAGE This picture should be 110 × 110 pixels in size. DESCRIPTION LENGTH This description must not exceed 150 characters. ADVERTISEMENT SPECIFICATION 1080 × 1080 pixels 1200 × 628 pixels

11.5

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

Headline comes here and continues if there is a second line

11.5

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

LINKEDIN SPECIFICATIONS PROFILE IMAGE The image you upload must be between 200 × 200 pixels and 500 × 500 pixels in size. The image format should be either JPEG, GIF or PNG and should be under 4MB. BANNER IMAGE Dimensions for this image must be between 1000 pixels wide by 425 pixels tall and 4000 × 4000 pixels. The file type of this image must be either JPEG, GIF or PNG and be no larger than 4MB. BUSINESS PAGE LANDSCAPE IMAGE 646 × 220 pixels, maximum size 2MB (jpeg, gif or png). PROFESSIONAL BIO LENGTH Up to 120 characters. ADVERTISEMENT SPECIFICATION 552 × 368 pixels

Sterling Brand Guideline

11.5

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

Headline comes here and continues if there is a second line

11.5

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

Headline comes here.

11.5

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

PINTEREST SPECIFICATIONS PINTEREST PROFILE IMAGE This photo should be 165 × 165 pixels. Maximum size 10MB. It is recommended to upload a square photo of 600 × 600 pixels and Pinterest will resize it. PIN SIZES Pins on the main page and boards are 236 pixels wide and the height is scaled. This means that you have a limit on the width but not the height. BOARD COVER IMAGE 222 × 150 pixels large main thumbnail. Smaller thumbnails are 55 × 55 pixels. PINTEREST DESCRIPTION LENGTH Up to 160 characters.

Sterling Brand Guideline

11.5

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

Headline comes here and continues if there are more than two lines

11.5

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

GOOGLE+ SPECIFICATIONS COVER IMAGE Recommended size: 1080 pixels wide × 608 pixels tall Minimum size: 480 pixels wide × 270 pixels pixels tall Maximum size: 2120 pixels wide × 1192 pixels tall PROFILE IMAGE This photo should be 250 × 250 pixels and is circular so make sure your image will work at this shape and size (jpeg, gif or png). No file size limit listed.

11.5

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

POST For all social media posts, we shall have an area of 5% around the image for a border. The border shall be a stroke with 1.5 point size, white colour. The logo should be placed within the given holding shape, coming from the top right corner, 10% from the top of the image. For logo sizes, please refer to the logo adaptaion section.

Headline comes here and continues if there is a second line

11.5

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

COVER POST For all cover posts, we shall have an area of 5% around the image for a border. The border shall be a stroke with 1.5 point size, white colour. The logo should be placed within the given holding shape, coming from the top right corner, 10% from the top of the image. For logo sizes, please refer to the logo adaptaion section.

Headline comes here.

11.5

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

YOUTUBE SPECIFICATIONS CHANNEL ART IMAGE This image must be 2560 pixels wide by 1440 pixels tall (YouTube automatically resizes the image to fit over different mobile devices) CHANNEL ICON This image should be 250 × 250 pixels CHANNEL DESCRIPTION Your main channel description can be up to 5000 characters in length. Don’t forget your YouTube optimisation too!

11.5

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

Headline comes here.

11.5

11 DIGITAL

WEB BANNERS These are the top 5 standard web banner sizes that are used universally.

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Headline comes here, and continues in second line

Headline comes here and continues if there are more than two lines

300 × 250px

Headline comes here.

728 × 60px

Headline comes here.

728 × 90px Sterling Brand Guideline

160 × 600px

120 × 600px

11.6

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

PRESENTATION TEMPLATE OPENING PAGE This is how the opening page for Sterling presentation will look like. We would begin with the colourful 'Sterling Swirl' pattern and the logo unit within the holding shape.

Sub heading

11.7

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

CLOSING PAGE This is how the closing page for Sterling presentation will look like. We would love to sign off with our tagline â&#x20AC;&#x2DC;Holiday Differentlyâ&#x20AC;&#x2122;.

11.7

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

INSIDE PAGE This is how a regular inside page of the presentation will look like. The page number remains on the bottom left, the section name in the centre and Sterling logo on the bottom right.

11.7

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

SECTION DIVIDER This is how a section divider page of the presentation will look like. Section headline comes on the bottom left, followed by sub heading below it.

11.7

11 DIGITAL

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

E-CONCIERGE Sterling considers e-concierge as an essential and important form of communication. It is also a vital touchpoint which enables guests to plan their travel and facilitate their resort experience by using their tablet, smartphone or desktop. Text comes here

Text comes here

Hi! Pradeep Bokaria, your booking has been confirmed. We look forward to your visit.

Get your dose of adventure activities at Ooty Fern Hill.

Sterling Brand Guideline

Get your dose of adventure activities at Ooty Fern Hill.

11.8

11 DIGITAL

E-DIRECT MAILER Consistency of the Sterling brand has to be considered when designing an emailer. The look and feel of the emailer should be consistent with the brandâ&#x20AC;&#x2122;s personality, graphics, colours, fonts and images.

Overview Logo Adaptation Logo Animation Email Signature Social Media Web Banner Presentation Template E-Concierge E-Direct Mailer

Sterling Brand Guideline

11.9

14 Photography and Videography

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

PHOTOGRAPHY We have a deep understanding of people and places, so the point of view from the camera and the way people and experiences are portrayed is intimate and unique. In our photography, the viewer will feel that Sterling is at the centre of life. Here are the categories we cover: Lifestyle Nature and Wildlife Experience (Adventure and Activities) Food and Beverages Spa Decor and Artefacts Destination Property (Interior and Exterior) People (Guests and Staff)

Sterling Brand Guideline

14.1

LIFESTYLE - CORRECT USAGE

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

Sterling Brand Guideline

Genuine expressions of guests enjoying

Realistic Images

Vacation feel with relaxed guests

Upbeat, emotive, uninhibited expressions 14.1

LIFESTYLE - INCORRECT USAGE

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

Sterling Brand Guideline

Cropped, cut body parts

Posing into the camera

Disinterested expressions

Grumpy, sad expressions 14.1

NATURE AND WILDLIFE - CORRECT USAGE

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

Sterling Brand Guideline

Animals in all their glory

Fascinating and awe-inspiring

Capturing heart-warming moments

Emotionally 14.1

NATURE AND WILDLIFE - INCORRECT USAGE

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

Sterling Brand Guideline

Cruelty against animals

Static / inactive wildlife

Inciting fear

Pitiful environments 14.1

EXPERIENCE (ADVENTURE AND ACTIVITIES) - CORRECT USAGE

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

Sterling Brand Guideline

Expressions of joy, thrill

Engrossed in the activity

Unsimulated, realistic expressions

Experiencing and enjoying the activity 14.1

EXPERIENCE (ADVENTURE AND ACTIVITIES) - INCORRECT USAGE

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

Sterling Brand Guideline

Blurred out, hazy pictures during activity

Guests struggling with the activity

Posing into the camera, forced expressions

Unflattering angles or frame setting 14.1

FOOD AND BEVERAGES - CORRECT USAGE

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

Sterling Brand Guideline

Genuine involvement

Plating and propping up

Appetising display

Prop-up the food 14.1

FOOD AND BEVERAGES - INCORRECT USAGE

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

Sterling Brand Guideline

Too many items in one shot

Bad lighting that kills a perfect display

An ordinary setting

Messy and disorganised display 14.1

SPA - CORRECT USAGE

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

Sterling Brand Guideline

Capture the essence of a spa

Serene, calm, relaxed expressions

Wide shots that portray spa ambience

Organised, serene, dim-lit ambience 14.1

SPA - INCORRECT USAGE

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

Sterling Brand Guideline

Messy, unorganised setting

Incorrect focus, pick what to capture

Home-like setting

Do not overdo serenity 14.1

DESTINATION - CORRECT USAGE

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

Sterling Brand Guideline

Vibrant, glorious depiction

Awe-inpisring, fascinating imagery

Unique experience of the destination

Cultural connection 14.1

DESTINATION - INCORRECT USAGE

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

Sterling Brand Guideline

Littered, unhygienic surroundings

Defaced, dilapidated settings

Religiously or culturally offensive

Insensitive and lacking awareness 14.1

PROPERTY (INTERIOR AND EXTERIOR) - CORRECT USAGE

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

Sterling Brand Guideline

Grand, spacious property

Head-on, unflattering images

Plush, aesthetically appealing

Guests enjoying the resort experience 14.1

PROPERTY (INTERIOR AND EXTERIOR) - INCORRECT USAGE

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

Sterling Brand Guideline

Badly lit or empty spaces

Head-on, unflattering images

Under construction, non presentable property

Messy, unkept room 14.1

PEOPLE (GUESTS AND STAFF) - CORRECT USAGE

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

Sterling Brand Guideline

Genuine and helpful

Friendly and warm

Involved and welcoming

Considerate and proactive 14.1

PEOPLE (GUESTS AND STAFF) - INCORRECT USAGE

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

Sterling Brand Guideline

Posing into the camera

Snobbish or high-handed

Lacking ingenuinty

Cropped body parts 14.1

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

Sterling Brand Guideline

VIDEOGRAPHY Our videos should tell stories of authentic people in real settings. The viewer should feel like they are experiencing the moments, emotions and experiences that are only delivered from filming real people in authentic situations.

14.2

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

Sterling Brand Guideline

LOGO - CORRECT USAGE The logo shall remain constant at the top right corner of the video. It shall not be bounded by any holding shape. X

14.2

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

EFFECTS Here are a few basic rules to follow, while treating the images in post production: Colour filters should not be used Colour treatment should be very subtle, just to enhance the image. It should not be over powering Bokeh should be used smartly and aesthetically. Creative shapes in bokeh should not be used Use of Vignette should be avoided Black and white images should be avoided Retro or vintage effect should be avoided Cropping of photos should be done proportionately

Sterling Brand Guideline

Light leak effects should be avoided 14.3

PHOTOGRAPHY & VIDEOGRAPHY

Photography Videography Effects Applications

APPLICATIONS Here are a few basic rules to follow, while shooting, be it photography or videography: Violence should never be captured Brand names of products should not be shown Harm to nature or wildlife should not be shown Political, social, religious events should not be potrayed in a way that sentiments are hurt Nudity, sexuality should not be shown

Sterling Brand Guideline

14.4