PERL Facebook Setup Guide

Creating a Facebook Account & Page

A complete guide.

What is Facebook?

Founded in 2004, Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

• More than billion monthly active users as of December 2012.

• Approximately 82% of our monthly active users are outside the U.S. and Canada.

• 618 million daily active users on average in December 2012.

• 680 million monthly active users who used Facebook mobile products as of December 31, 2012.

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Profile vs Fan Page

A Facebook Profile A personal account on Facebook. When you join Facebook, you get a Profile. This is a place where you can connect with friends, see their posts in your news feed, post your thoughts, pictures, etc.

Everyone who joins Facebook gets a Profile, and according to Facebook Terms of Service you are allowed one, and ONLY one, Facebook Profile. The Terms of Service also state that you may NOT use your Profile for business. One way to explain it is this: if people need to spend money to use your post, and you will personally profit when that money is spent, then you are not allowed to post it on a personal Profile.

A Facebook Page A Facebook Page is a business account on Facebook. A business Page is an area on Facebook where people have to click the “Like� button in order to see your content in their news feed. Unlike the personal Profile, which is 2-way communication (i.e.

When you friend someone through your Profile, you see their updates in your news feed, and they see your updates in their news feed), a Facebook Page is one-way only. This means that the person who likes your Page will see your Page updates in their news feed, but you will NOT see their Profile updates in your news feed.

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Why a Fan Page?

Your business is for your customers. Build relationships with them, reach new people and drive sales using Facebook.

Over one billion people like and comment an average of 3.2 billion times every day. When you have a strong presence on Facebook, your business is part of these conversations and has access to the most powerful kind of word-of-mouth marketing — recommendations between friends.

• Facebook Business Pages are quickly indexed by the Search Engines based on the keywords used in the Business Page Title.

• Your facebook business page alerts your fans of special offers, events and discounts instantly • Easily create new product or services campaigns online using Facebook • You are able to set-up multiple facebook business pages based on different services or niches in your business • With 500 million users on Facebook, you can drive a lot of traffic to your website through your facebook fan page • You can have unlimited Facebook users who like you - they are all potential clients!

• Anyone can access your facebook business page, they can find you on Facebook or from a search on Google • You can have various custom tabs made just for your business • You can easily update everyone at once with new offers • Facebook Business Pages are great for long lasting relationships with your customers and creating an interactive community with them

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Creating a Profile

Before you create a Fan Page you must have a facebook account.

(If you already have one, proceed to page 8)

• Go to www.facebook.com • Complete Sign Up information, Click Sign Up!

Continue entering your personal information for Steps 1, 2 & 3 • Step 1 - Finding Friends via email • Step 2 - Profile Information • Step 3 - Upload Photo

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Your Profile

And that’s it! - You have created a profile page.

You can now begin to connect to friends, upload photos, and “like” your favorite pages to recieve constant updates on your favorite companies, brands, music etc.

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Newsfeed vs Profile Views

You can switch the way you view/use facebook.

Your Newsfeed • Displays the post/content of your friends and pages that you “like” in a constant up-tothe-minute info stream • You can update your PERSONAL status via the newstream as well to be read by the people in which you are conected

Your Profile View • Displays YOUR activity (Status updates, photos, “Liked” Pages) in a Timeline* format • This is how your profile is displayed to others

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Creating a Fan/Business Page

From your profile page • Click the Setting icon in the top right • Select Advertise

There are two locations you can choose.

• Click “Create a Page”

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Creating a Fan/Business Page

Choose Classification, enter information • Choose “Company, Organization or Instituion” • Select “Bank/Financial Institution” • Enter Name Example: John Smith of PERL Mortgage

Continue entering your business information for Steps 1, 2 & 3 • Step 1 - Upload Picture • Step 2 - About Your Business • Step 3 - Enable Ads(Not Necessary)

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Your Page

And that’s it! - You have created a Business page.

You can now start networing and expanding your business though a social network.

Admin Panel Your Admin Panl will inform you of all your Page’s activity including it’s Insights 10

Newsfeed vs Profile Views

Your Newsfeed • Displays the post/content of pages that you “like” in a constant up-to-the-minute info stream • You can update your Business status via the newstream as well to be read by the people/pages in which you are conected

Your Profile View • Displays YOUR activity (Status updates, photos, “Liked” Pages) in a Timeline* format • This is how your profile is displayed to others

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