Coffee culture boards

Page 1


Coffee Culture, founded in 2006, is a small independent coffee shop in the heart of York, on the historyic street of Goodramgate, inside the York Walls. Our ambition is too create a unique and wonderful experience, fuelled from our passion for good coffee. Coffee brewed with care - the smell of the espresso rising throughout the three stories of the traditional cosy building.

The building which is filled with character, just like the coffee. Individual, unique, created with quality in mind. The logotype has been designed to be simple, clean and distinctive, captivating the main aspects of Coffee Culture - the location, 41 Goodramgate and the establishment date, 2006. Above the logotype is as symbol, it’s an

illustration of specialist latte art. Which you can typically find at Coffee Culture. In some cases the full logo type and symbol might not be appropriate due to various scale or application reasons, such as applying the logo onto a small piece of collateral. If this is the case, the latte art symbol must be used instead.


Primary Typeface: Delicious

Secondary Typeface: Lato

To be used for all headings and body copy in both physically printed and digital media, wherever possible.

Lato should only be used in instances where Delicious cannot be used.

Delicious - Roman -12pt Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789£&!?.,;:

Delicious - Italic - 12pt Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789£&!?.,;:

Lato - Regular -12pt Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789£&!?.,;:

Lato - Italic - 12pt Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789£&!?.,;:

Delicious - Small Caps - 12pt Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789£&!?.,;:

Delicious - Bold - 12pt Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789£&!?.,;:

Lato - Hairline - 12pt Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789£&!?.,;:

Lato - Bold - 12pt Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789£&!?.,;:

C=9 M=74 Y=83 K=1 R=220 G=93 B=52

Coffee Culture uses a consistent typefaces which is used in the logotype and for all body copy and headings. The typography also has a systematic design style which must be following to remain uniform throughout all products and collateral of Coffee Culture, online and offline. The font delicious has been used due it it’s low set numerics which add a traditional quality to the typeface, with a versitil range of fonts within the typeface, such as small caps.

C=54 M=65 Y=81 K=76 R=55 G=38 B=20

C=32 M=78 Y=61 K=38 R=131 G=60 B=61

C=0 M=43 Y=68 K=0 R=246 G=165 B=92

C=0 M=0 Y=0 K=100 R=100 G=100 B=100


A vast diverse range of prodcuts have been given the Coffee Culture treatment, the logotype and symbol has been applied to a appropriate range of collateral, and the exterior of the building. To reasonate the brand out onto the streets. The rustic, organic atmosphere of Coffee Culture is reflected within it’s products and entities.


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