CONSUMERISM THEMED DESIGN AIMED AT THE MALE AUDIENCE A STUDY INTO HOW PRODUCTS ARE MARKETED TO ENGAGE MEN
BACKGROUND RESEARCH: _ SIGMUND FREUD’S THEORY OF HUMAN NATURE. _ HIDDEN PERSUASIONS WITH ADVERTISING TO TAP INTO ‘HIDDEN PRIMITIVE INSTINCTS’, SUPPRESSED BY SOCIETY. _ MARKETING HIDDEN NEEDS WITHIN CONSUMERS.
EXISTING AD CAMPAIGNS: _ ADVERTS AIMED AT MEN, EXPLORING WHAT THEY TYPICALLY CONSIST OF/OVERLAPPING THEMES THROUGHOUT. _ USUALLY SEXUALLY DRIVEN DESIRES/THE NEED TO BECOME A ‘BETTER’ MAN.
LYNX ‘ANGELS WILL FALL’
DESIGN PRESENCE: _ HOW THE CAMPAIGN IS PROMOTED IN TERMS OF PRINTED AND DIGITAL MEDIA. _WHAT DOES IT CONSIST OF? _WHICH IS MORE EFFECTIVE, AND WHY?
PRIMARY RESEARCH: _ PURCHASING SOME OF THE PRODUCTS. _ INVESTIGATING INTO THEIR PACKAGING. _ THEIR FORM. FOR EXAMPLE, BOTTLE DESIGN FOR FRAGRANCES. _ DO THEY SMELL VASTLY UNIQUE, OR ARE THEY ALL THE SAME-ISH?
FOR THE PRACTICAL ELEMENT: _ BRAND AND PROMOTE A USELESS-ISH PRODUCT, AIMED AT MEN, ON A LARGE SCALE. USING THE THEMES OF CONSUMERISM. SUCH AS FREUDIAN METHODS/ HIDDEN PERSUASION. _ TO DO SO, I MUST DEVELOP MY PROMOTIONAL SKILLS.