EVERYDAY AUTUMN 2018
your everyday unisex fashion guide
EVERYDAY THE AUTUMN ISSUE
HELLO FROM EVERYDAY’S EDITOR ANTONIA BAWDEN THANKYOU FOR PICKING UP THIS ISSUE OF EVERYDAYI HOPE IT INSPIRES YOUR EVERYDAY FASHION NEEDS AND GIVES YOU ANSWERS. WHEREVER THAT BE WHERE TO LOOK OUT FOR IN TODSCINATING ARTICLES FEATURING #WEARHAIRNOTFUR.
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CONTENTS 4
TREND FORECASTING
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DOUBLE PAGE SPREAD
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DOVER STREET MARKET
14 ARTICLE ONE: UNISEX CLOTHES 22
KRASIMIRA IVANOVA
“your everyday unisex fashion guide our motto is fashion has no gender its how you wear it.”
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h&m flannel shirt yellow/black topshop a line checkered skirt
E v e r y d ay P i c k s checks a strong trend this autumn/spring
skirt from river island brown check mini skirt
alea brushed wool blanket coatfrom boohoo asos harris tweed bomber jacket
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geometric shapes
the rise of the workwear the average person spends more time at work than at home, a predicted 90,000 hours spent in a office. its obvious work wear needed a revamp, comfort should be an essential quality not a add on. this trend was been picked up in the milan 2019 menswear catwalk, as the demand for smart materials has increased clothing is to last longer in our waredrobes. for instance “stretch jeans” and bomber jackets with stretch lining, an option for a casual workplace. brands that are ahead on this trend are: uniqlo, rhone and lululemon.
Vintage Lapel Collar Check Printed Winter Long Coat
what colours are trending? navy blue, khaki, and expresso brown
Trend Forecasting 2019
are predicted to make an appearance in everyday fashion and we won’t be surprised to see them on the streets this spring/summer. whats better is this attire is accessible to absolutely everybody, we recommend this coat and jumper (left) from h&m.
trousers, ASOS
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Trend Forecasting 2019
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double page spread edit
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original by ANTONIA BAWDEN
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Dover street market GUIDE TO DOVER STREET MARKET LOCATION? 18-22 HAYMARKET. MAYFAIR LONDON OPENED SINCE? 2004 IN LONDON
designer below Kelly Framel
FAMOUS FOR? EDGY, GROUNDBREAKING LUXURY FASHION BRANDS YOU WON’T FIND ON THE HIGHSTREET. FOUNDED BY COMME DES GARCONS DESIGNER REI KAWAKUBO, AND ADRIAN JOFFE PERFECT FOR?AN EYE OPENING BROWSE THROUGH DESIGNER COLLECTIONS, AN EXCITING RETAIL EXPERIENCE WITH FOUR FLOORS TO EXPLORE WHILE TAKING NOTES OF THE TRENDS THAT TAKE PLACE. WHAT BRANDS/ COLLECTIONS WILL I FIND? COMME DES GARCONS COLLECTIONS, GUCCI, BALENCIAGA, AFFIX, NIKELAB AND ALSO INDEPENDENT DESIGNERS,RAF SIMMONS, KIKO KOSTADINOV, ETC. NOTABLE FAVOURITES? PAUL HARNDEN: TIN FOIL SURROUNDINGS SENDING STRANGE SPACEY SENSATIONSTHIS IS A CLOTHING EXHIBITION DONE RIGHT. NOIR KEI NINOMIYA: ON THE VERGE OF BEING A ART DISPLAY IT IS CREATIVITY AT ITS BEST. STUNNING GOTHIC STYLE
DESIGNS IN BLACK. GUCCI: THE FUN, LOUD, EXTROVERTED BRAND. IRRESTIBILE TO LOOK AT, WITH EYE POPPING BOLD COLOURS, TRENDY HANDBAGS, AND UNBASHFUL USING NEONS AND GOLDS IN ALL DESIGNS. ITS NEVER A BAD IDEA TO IT CHECK OUT WHEN YOU VISIT DSM.
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“Towers of Shoes”, (CDG Play X Converse Polka Dot) “The Floral Garden” Simone Rocha
comme des garcons
New egg
past exhibitions
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(GUCCI COLLECTION)
“ The dover street markets bring brands of all disciplines together to sell their products in an open atmosphere that, most importantly, incites creativity. they are, along with the 'comme de garcon’s stores , usually located in areas beaten o f f tra ck ,” Rei Ka w a k ub o FEATURED: JUNYA WATANABE COMME DES GARCONS
NOIR KEI NINOMIYA PAUL HARNDEN
SIMONE ROCHA PAUL HARNDEN
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article one
EVERYDAY PICKS:
7 Ite ms yo u ca n ge t aw ay wi th ma ki ng un ise x
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ashion is always pushing boundaries and raising eyebrows. Growing up most of us have had the experience of being questioned for our questionable outfit choices from our parents. Well, can’t blame them with key influencers wearing whatever haute couture is bold, baggy, with frills and revealing enough skin to want to hide your eyes from. Now take a moment and wonder what society would be like if you could wear whatever you want, no gender restrictions.
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BY AN TONI A B AWDEN
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our thinking, “tried and tested, society just isnt ready to p rogress to this level and work out side of gendered marketing, luxury brands; Radimo and Official Rebrand are just some to test the waters and are on the watch list for unisex marketing. But what about more estabilished brands and the high street market?” Here are fashion hacks you may know or that are brand new to you on how to get away wearing the other genders clothes.
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SUNGLASSES
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n easy way to start is with sunglasses or eye wear in general. Its hard to comprehend why it’s gender marketed in the first place, do women really need the pink on the side and whats the reason men are limited to basic black and brown? Break the rules!
GARRETT LEIGHT STEINER 47, £276
leather smartphone gloves h&m £25
GANT Melton Wool Rich Gloves, Navy £21
OLIVER PEOPLE’S EYEWEAR rassine SUNGLASSES £255,
Nike Male Sphere Black Running Gloves £15
dolce & gabbana £178.00, sunglass hut
PERSOL £239, SUNGLASS HUT
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GLOVES
and proportions aside, glove designs are somewhat similar and lack distinction between men and women. At worst, women designs have frills or are avaliable only in pastel colours. Take full advantage!
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happy socks 4 pack junkfood £40
SOCKS
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ts no secret that men’s socks have that edge, usually they have pop culture designs, warmer, thicker, and the ladies with larger feet can finally rejoice. If you think about it, who can see your socks? Its your biggest secret, unless its your unlucky day and theres a spontenous gym practice. Unimaginable in your twenties i know. Heck, who cares. Wear pink, blue yellow, orange, cover them up them with your boots if you dont want to flaunt our flamboyence!
paul smith 3 pack stars and stripes £45
happy socks cheese socks £10
falke retro socks £16
asos design valentines ankle socks multi coloured hearts 3 pack £8
falke vitamin socks £17
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SNEAKERS ADIDAS ORIGINALS YUNG 1 SUEDE AND MESH SNEAKERS £50
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ome trainers are actually unisex, or perhaps have ambigious gender marketing. This may be a harder step for women with smaller feet, but online conversions may be your luck. This might not be possible for men, realistically i wouldnt expect you to fit into a be dazzled size 5.
tommy hilfriger leather trainer with contrast trim £85
NIKE
zoom 2k trainers in red £80
GEOX SMART HIGH TOP £62.50
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7 Items you can get
SWEATERS
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versized sweater is a beloved trend of our generation. Casual, but cool without looking hard, and no one can see that creased top underneath. Now your family, friends and peers can play a guessing game on what gender sweater you wear after taking this hot tip. You should go for it.
UNIQLO PREMIUM LAMBSWOOL CREW NECK LONG SLEEVED JUMPER £9.90
berksha colour block hoodie in multi £24.99
asos design oversized sweatshirt £20
new girl order oversized hoodie make it rain graphic and diamante detail £32
wednesdays girl oversized sweatshirt in retro colour block £ 20
daisy street boyfriend sweatshirt with sunset boulevard embroidery £19.99
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GRAPHIC T SHIRTS
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raphic tees can be unisex which is nice for the occassion of concerts and festivals, if not, the only differences could be the siing as mens tops have a tendency to be longer and boxy. If the oversized look isn’t working pop the shirt in a dryer to transform it to your size.
TOPMAN MENS BLACK SNOOP DOGG T-SHIRT £20
collusion unisex long sleeved t shirt with front print £12
SCARVES
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classic addition to an outfit, important for this season is the scarf. Scarves are rarely gender marketed, if so they are placed near the allocated accessories section either section. The differences are subtle, womens scarves do tend to have that obvious feminine touch, which of course isnt everyones style, and is why some women prefer the men’s scarf style. Bring edge to your style and wear tht scarf thats the “wrong” gender, to heck with it. And with that the list is concluded.
TOPMAN PRINCE collusion unisex blanket scarf in neon OF WALES green £10 CHECK SCARF £16
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Krasimira
EVERYDAY PICKS Krasimira Ivanova Krasimira owns an online boutique in her name where you can find her signature faux fur garments and her latest Shogito Collection
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#WEARHAIR NOTFUR Everyday researches Bulgarian designer Krasimira who started her own urban luxury brand in 2014 and looks into her inspiring story of success. Synthetic hair is her forte and a signature use in her designs. Supporting the wea hair not fur movement, Krasimira’s moral compass is grounded and has led her to support charities in the past and collaborate with similar minded ethically conscious designers. Krasimiria Storyneva moved to London to study at University of East London, where she earned a first class honours degree a great accomplishment which didn’t end there. The same year, she won the “High Commend Award,” as well as the “Vogue & Muuse Young Vision Award,” praised for her “bold combination of materials and prints”
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#wearhair #wearhairnotfur notfu
~W#WEARHAIR are you on board? NOTFUR
N E X T I S S U E : 8 T I M E S K AT E MOSS HAS CHANGED THE FACE OF FASHION HOW TO WORK L E AT H E R I N T O WORK WEAR “IS ROCK DEAD?” WORKING ROCK N ROLL AND RETRO
UNTIL NEXT TIME !
