Antonia Koutrouza Portfolio 2015 - 2016 by Antonia Koutrouza

*Selected Works 2015-2016

ANTONIA KOUTROUZA GRAPHIC DESIGNER

P O R T F O L I O

Hello My name is Antonia and I am a Graphic Designer. I originally come from Cyprus, a small island in the Mediterranean Sea. The past four years though I have lived in beautiful wee Dundee in Scotland where I studied Graphic Design in DJCAD. In the beginning of my third year of studies I took the opportunity to study as an exchange student in Rovaniemi, Lapland where I found my love for nature in -25 Celsius degrees. I enjoy working within all the creative fields and I try exploring them as much as I can. My new passion is Motion Graphics but I always have to come back to more crafty ways of creating. I like Editorial Design, Illustration and I have a quite big passion for any form of Infographics. I am a risk taker that loves learning and a loud person. I always put my best efforts into anything I do. Nice to meet you!

Jun. 2011 - Aug.2011: C. Kouvas Sales & Services LTD, Limassol, CY (Secretary)

Full name: Antonia Koutrouza Date of Birth: 03/03/1994 Skills: InDesign Illustrator Photoshop After Effects Rhinoceros 3D Photography

Languages: English Greek(native)

Experience & Volunteering: Sep. 2015 - June 2016: Save the Children UK - University of Dundee society (Graphic Designer - Volunteer) Jan. 2015 - Apr. 2016: DUSA Media, Dundee, UK (Graphic Designer - Volunteer) Sep. 2015: IT department of the University of Dundee (Graphic designer) Aug. 2015: Graphic Design Intern at Elastic Creative, Edinburgh, UK Sep. 2013 - Oct. 2015: International Society of Addiction Medicine (ISAM), Dundee, UK (Graphic Designer - Volunteer) June 2012 - Aug.2012: Papadopoulou Anthoula Driving School, Limassol, CY (Secretary)

May 2010 - MDA Cyprus Fundraising (Volunteer), Limassol,CY Education & Qualifications: 2012-2016 University of Dundee, DJCAD, BDes (Hons) Graphic Design, 2.1 Activities and societies: Hellenic Society, Save the Children Society 2009-2012 Agia Phylaxi Lyceum, Limassol, Cyprus Fields of study: Physics, Maths, Architecture, Graphic Design Graduated with average final mark: 19/20 Activities and societies: School Choir, Female Basketball team, Debate team 2011 A-Level: Pure Mathematics 2010 A-Level: English as a Second Language - University of Cambridge 2008 O-Level: Mathematics ECDL: Computer Driving Licence

Contents 1. Action - Reaction A print based typographic publication that details the history and methodology of Capital Punishment.

2. Perspective Cosmetics A brand that aims to give a comfortable place for everyone despite their gender identification, social background and status.

3. What did you do when you were 8? An infographic awareness campaign that focuses on the issue of Child Labour. The aim is to educate about the real numbers.

4. IT Freshersâ&#x20AC;&#x2122; Booklet A typographic publication guide on how to use the IT facilities of University of Dundee aimed to the newcoming students.

5. The Guildry Incorporation of Dundee A heraldic device made for The guildry Incorporation of Dundee, a members only trading associasion.

6. Revontuli Window Display A Lapish traditional decorative window desplay for Shopping centre Revontuli, Rovaniemi, Lapland, Finald.

7. City of Dundee 1 minute video promoting Dundee as a city break destination. A personal look on what Dundee has to offer.

8. Dark Sea Gin The creating of a new Scottish Gin. Taking the legend of the Selkies and giving it a new modern feeling.

9. The Magdalen magazine University of Dundee student magazine.My contripution as a member of the volunteer design team.

Action - Reaction (ISTD, ’The Undiscovered Country...’, 2016) ‘Action-Reaction’ as Newton’s third law explains for every action, there is an equal and opposite reaction. I have used typography and colour to create a publication that records the Death Penalty worldwide. The publication presents the methodology behind capital punishment through the years as well as today. Technical Specifications: - 46 pages - Combination of spread and single page Coptic Binding, Japanese binding and Saddle Stich - 200 x 287 mm - Colour palette

“My attempt was to create a book that feels cold and inhuman, treating the executed victims as numbers on a page. That was further achieved by the colour palette, paper stock and text layout. The use of an impartial tone throughout the work leaves space for the audience to decide for themselves if they are against or in favour of death penalty.” Antonia Koutrouza/Design Portfolio/2015 - 2016

Antonia Koutrouza/Design Portfolio/2015 - 2016

Perspective Cosmetics (D&AD, ‘Design Bridge’, 2016) A brand that challenges the stereotypes in the beauty products industry. The brand wants to promote the expression of different sides in ones character, with the help of makeup. Through research I came to the understanding that makeup helps a large proportion of the population to keep up the fight with mental and behavioural disorders. The packages’ shapes reflect the complexity and the sides in our personalities. When you place the packages straight the multiple sides are not visible, everything is about perspective. The brand promotes androgynous style as this will give a comfortable place for everyone despite their gender identification, social background and status.

(promotional poster)

Concept: Through research I came to the understanding that makeup helps a large proportion of the population to keep up the fight with mental and behavioural disorders.According to the scientific publication ‘Why women use makeup: implication of psychological traits in makeup functions.’, makeup helps women everyday to overcome mental illnesses like Anxiety, Psychoneurosis, Reflex Anoxic Seizures and Low Self Value. As stated by Employment Support Allowance statistics, people with mental health problems are an increasing group of adults that are not able to undertake basic everyday functions like going to work. As reported by ‘Two Traditions of Research on Gender Identity’ through Terman and Mile’s psychological experiments, it has been proven that the same feelings of ‘self-categorisation’ and ‘self-stereotyping’ affect all the genders, not just women. As we live in a patriarchal society, we are not used to seeing men admit that the relationship between mental health and makeup can help people have a better quality of life. Antonia Koutrouza/Design Portfolio/2015 - 2016

Brand Name: Perspective Cosmetics The name of the brand reflects the fact that mental illnesses are not always visible. Everyone should start expressing different sides of their character. Taking different perspective to themselves. A new era of freedom. Logo - Specifications: The brand’s logo was kept simple and was used as a reflection of the story behind the brand. The logo takes the base of the geometrical pattern that’s used on the packaging and creates a new meaning from it. By having the right side deformed manages to represent how someone’s mental issues are still part of who they are as a whole. Type: Neutra Dispaly Gill Sans Colour palette:

Antonia Koutrouza/Design Portfolio/2015 - 2016

Brand’s Values: Healthy Body Image Appreciate all that your body can do. Celebrate all of the amazing things your body does for you. Balanced Mental Health The pressure of an increasingly demanding work culture is perhaps the biggest and most pressing challenge to the mental health of the general population. Expressing stress, uncertainty and nervousness through a creative and self-loving way is a must. Beauty products that allow you to show different sides of yourself can be the perfect break through for this challenge. Sustainability Perspective Cosmetics is an animal testing free company. In addition the brand uses environmentally friendly packaging. The brand offers three products: Hair gel Lipsticks Eyebrow Pencils These are the basic essentials for androgynous style. All the products share the same packaging colour. Their physical appearance allows them to stand independent from one another and the usage of the colour unites them as part of the same beauty product line. All the packages are made out of this geometric pattern. The pattern symbolises all the different sides of a person. The packages echo how all the sides have to work together for you to stand as a full person. Prototypes: 3d printed shape with G.F Smith paper, Gmund Action, Clear Sky Blue, 310grm (packaging)

Antonia Koutrouza/Design Portfolio/2015 - 2016

(promotional flyers)

Antonia Koutrouza/Design Portfolio/2015 - 2016

(promotional bags)

Antonia Koutrouza/Design Portfolio/2015 - 2016

(brand book)

(labels on products)

Antonia Koutrouza/Design Portfolio/2015 - 2016

STORYBOARD ‘What did you do when you were 8?’ Lenght: 1’26’’ Ratio: 1920 x 1080 pixels at 72dpi

What did you do when you were 8? (Self initiated project in Year 4) ‘What did you do when you were 8?’ is an awareness campaign about the issue of Child Labour. The project aims to educate the public about the real numbers behind this worldwide problem and share real life stories of children who have been victims. The use of heavily electronic interface style serves the purpose of putting into perspective how disconnected we are with the matter. The irony and challenge in the motion piece of saying a real hard human story, narrated by a Scottish voice, in this form intents to draw attention and actually engage the audience. Outcomes: Motion Graphics piece Posters Zine

They asked is this man your father? I said: “No sir”. If I had said yes they would make me kill him.

They force the kids to kill their parents so they have no one to run if they escape.

Four teenagers started hitting me with large sticks.

They said if I scream they would kill me. 14’’

An army helicopter ﬂying low, AK47 ﬁring.

STORYBOARD ‘What did you do when you were 8?’ Lenght: 1’26’’ Soldiers surrounded me behind ourat family’s Ratio: 1920 x 1080 pixels 72dpirice farm. 22’’

The areas worldwide that get eﬀected the most are Middle east and north Africa,

latin America, sub Sahara Africa and Asia. 31’’

The boys were ages ﬁve to seventeen. 35’’

I was twelve back when they recruited me.

The age they like their ﬁghters.

An eighteen years old boy escaped after four years.

They caught him.

They made us choose a weapon and stand in a queue. I picked a bayonet.

Each boy was beating and cutting the soldier.

When you kill for the ﬁrst time, automatically you change. You are now guilty. Becoming part of them.

After a while I received a full blessing ceremony. You feel you are now one of the family. 1’05’’

A family of eighty-ﬁve millions three hundred forty-four thousands kids that are in hazardous forced child labour. 1’12’’

I killed many people. I escaped, had years of therapy but the spirit is still there. 1’20’’

Link for video: https://vimeo.com/168530585 Campaign’s mission statement: ‘Child labour is a problem that most of the time gets ignored. Big brands and even governments cover up the issue. The ‘What did you do when you were 8?’ campaign aims to overflow social media. Our motion graphics video, telling one of the many real stories of kids in child labour, in combination with our posters, info-graphic board as well as our zine intents to inform and educate the audience about the real numbers and stories behind the problem.’

Antonia Koutrouza/Design Portfolio/2015 - 2016

(motion piece storyboard)

(infographic poster)

Antonia Koutrouza/Design Portfolio/2015 - 2016

(zine)

Antonia Koutrouza/Design Portfolio/2015 - 2016

(zine unfolded)

(campaignâ&#x20AC;&#x2122;s poster)

Antonia Koutrouza/Design Portfolio/2015 - 2016

IT Freshers’ Booklet (IT Department of University of Dundee) University of Dundee IT department approached me for the creation of the new coming students’ guide on how to use the IT facilities. They already had a specific colour palette but needed a fresh look and approach for their booklet in comparison with the previous years. They wanted something that would feel closer to the students and not too serious. ‘This was the final design that ended up in every freshers room!’ Given colour palette:

Antonia Koutrouza/Design Portfolio/2015 - 2016

(front and back cover)

Antonia Koutrouza/Design Portfolio/2015 - 2016

IT made easy!

( just the illustrations)

Antonia Koutrouza/Design Portfolio/2015 - 2016

The Guildry Incorporation of Dundee (Live project in Year 3) Brief: The guildry of dundee requires a new heraldric devide (coat of arms). It can include as many elents as you see necessary. The shields shape and divisions are up to you. ‘My design aims to show the history behind the Guildry Incorporation of Dundee. The strong connection with the sea and trading. Using all the my knowledge on the traditional art of designing coat of arms I used symbols and other marks to create a coat of arms suitable for the Guildry of Dundee. ‘ Meaning behind Symbols Crown: symbol of victory, sovereignty, empire, success leaves-eternal and affectionate remembrance Wavy Lines: represent the sea or water Horizontal Lines: represent the colour blue Lillies: symbolise st.Mary, the patron saint of the city of Dundee Anchor: represents hope, salvation Colour Black: constancy Motto “Pucha Negotiatione” - Latin “Fair trading” - English

Antonia Koutrouza/Design Portfolio/2015 - 2016

Revontuli Window Display (Live project in Year 3, during student exchange in Lapland) We were asked to create a Lapish traditional decorative window desplay for Shopping centre Revontuli, Rovaniemi, Lapland in Finald Working group: Project managment - Riina KittilĂ¤ Communicator -Jonna Panula Reporter - Anri Gorski Coordinator - Ida Maria Niikkonen Documentor - Ella Karttunen Graphic Designer - Antonia Koutrouza, Rita Pais, Mariana FlĂłrio Illustrator - Antonia Koutrouza Audiovidual elements - Anri Gorski We followed this legend as the theme of our creation. KUU, GODDESS OF THE MOON Kuu was a moon goddess in Finnish mythology. According to the Kalevala, the daughter of the air Ilmatar allowed a teal to lay its egg on her knee as she floated in the abyss. The egg fell and its parts formed the universe: the white of the egg became the moon. *All Illustration of this project were created by me. You can see a video that documents the process of the building of the display here: https://www.behance.net/gallery/25737595/ Window-Display-at-Shopping-CentreRevontuli Antonia Koutrouza/Design Portfolio/2015 - 2016

Antonia Koutrouza/Design Portfolio/2015 - 2016

City of Dundee (Live project in Year 4) Brief: Create a 1 minute video promoting Dundee as a city break destination. Tell with a unique way the story of Dundee, Scotland. â&#x20AC;&#x2DC;I approached the brief in a very personal way as I tried to promote and show the places I love in Dundee using a cartoon like character. In the video I used illustrations animated using After effects but also 2d animation created with Photoshopâ&#x20AC;&#x2122; Outcomes: Motion Graphics piece

Link for video: https://vimeo.com/174341127 * Unicorn is the official national animal of Scotland!

(storyboard)

Antonia Koutrouza/Design Portfolio/2015 - 2016

CAIRD HALL

(character design and video elements)

Antonia Koutrouza/Design Portfolio/2015 - 2016

Dark Sea Gin (Live project in Year 3) Brief: Create and brand a craft gin distilled in Scotland. Give thought to the story behind the distillery and how that will influence the branding of the product and its advertising. _ â&#x20AC;&#x2DC;Dark Sea Gin is inspired by Selkies. mythological creatures in Scottish folklore. They can transform themselves from seals to humans. The legend apparently originated on the Orkney Islands, where selch or selk(ie) is the Scots word for seal (from Old English seolh). When it removes its skin, it appears as a beautiful woman, or a handsome man.â&#x20AC;&#x2122; The Distillery will be based in Stronsay, Orkney islands. There you will find some of the most dangerous seas in Scotland that bring to life all the marine legends.

Antonia Koutrouza/Design Portfolio/2015 - 2016

Name of the Distillery: Dark Side Legends distillery ame of the product: N Dark Sea Gin, Original Scottish Flavour of the gin: Kelp, Seaweed Target Audience: _20-30, young inspired and thrilled by the appearance and story _60+ older audience who appreciate the value of traditions and Scottish folklore Goal: Bring to the market a fresh view on how Gin could look and feel. Giving meaning to the scottish culture in product design and bringing different values than our competitors to something we love.

Dark Sea Gin Scottish Original est.2015

Values: Quality - Design - Storytelling

Antonia Koutrouza/Design Portfolio/2015 - 2016

The Magdalen magazine (University of Dundee student magazine) Below you can see my contribution on each month’s issue for the University of Dundee students’ magazine ‘The Magdalen’ . ‘I was volunteering as part of the design team in the third and fourth year of my studies. We had the advantage to choose the articles we wanted to design for. I was mainly interested in the ‘Creative writing’ section of the magazine as well as on the sections of ‘Opinions’ and ‘Community’.’ You can find the full issues online here: https://issuu.com/themagdalen

(issue 51)

Antonia Koutrouza/Design Portfolio/2015 - 2016

(issue 52)

(issue 50)

Antonia Koutrouza/Design Portfolio/2015 - 2016

(issue 48)

Antonia Koutrouza/Design Portfolio/2015 - 2016

(issue 47)

Antonia Koutrouza/Design Portfolio/2015 - 2016

E: a.koutrouza@gmail.com W: behance.net/akoutrouza

Currently looking for Junior Designer position or an Internship. Feel free to message me.

Thank you!