Type Specimen: Querido Serif - by Chiara Facchini

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Querido designed by Chiara Facchini


The origin of a Typeface (inspired by Archer)

Starting point: Archer

Serifs and brushes reproduction

Middle line drawing

Change brush and serifs. Ending point: Querido


Comparison with the ancestors

Balls are added to upper terminals.

The contrast is very low: there is a little variation in stroke width.

The cut of the terminal is perpendicular to the angle of the stroke.

Querido has hooked terminals.

The thickness of the stroke changes, with a calligraphic touch.

The terimnal is sheared horizontally.


Archer

Unbracketed slab serif

Querido

Terminal corner radius: 0mm Blunt terminals

Bracketed rounded serif

Pointed terminals 21°: terminal angle


Vertical stressed axis Transitional

Storng diagonal stressed axis Near to humanist kind


Querido‘s versatility Small or big, don‘t care about the size: Querido has no dimension limits.

Though all the brilliant minds that have shone over the ages agree on this one point, they could never adequately express their astonishment at this dark fog in the human mind. No one lets anyone seize his estates, and if a trivial dispute arises about boundary lines, there‘s a rush to stones and arms; but people let others trespass on their existence or rather, they go so far as to invite in those who‘ll take possession of their lives. You‘ll find no one willing to distribute his money; but to how many people each of us shares out his life! Men are thrifty in guarding their private property, but as soon as it comes to wasting time, they are most extravagant with the one commodity for which it‘s respectable to be greedy. 8pt

500 pt


43 pt

ABCDEFG HIJKLMNO PQRSTUV WXYZ 43 pt

upper case alphabet

lower case alphabet

abcdefg hijklmno pqrstuv wxyz


Skeleton Querido’s x-rays


Querido’s features

Querido’s uppercase “M” vertex (the point where two strokes are joined) is placed higher than the baseline.

Querido has a round modern dots.

Different thickness of the stroke. Oblique terminal, 45° inclined

Querido’s lowercase “k” has a leg that is connected to its diagonal


How does Querido react to your text?

12/15 pt

10/14 pt

8/13 pt

I have a dream that one day this nation will rise up and live out the true meaning of its creed: „We hold these truths to be self evident; that all men are created equal.“ I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood. I have a dream that one day even the state of Mississippi, a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.

I have a dream that one day this nation will rise up and live out the true meaning of its creed: „We hold these truths to be self evident; that all men are created equal.“ I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood. I have a dream that one day even the state of Mississippi, a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.

I have a dream that one day this nation will rise up and live out the true meaning of its creed: „We hold these truths to be self evident; that all men are created equal.“ I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood. I have a dream that one day even the state of Mississippi, a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.


Recurrence of shapes in Querido


500 pt

like Gothic With its small and pointed serifs Querido recalls a medieval scent. Also the upper hooked serif contributes to give a sharpened feeling.


Numbers Old style figures: the best choice to use in a body of text.

0 123 456 789

x-height

also numbers need their overshoot


28 pt

12/14,4 pt

7/8,4 pt

Seneca on the shortness of life Most of mankind, Paulinus, complains about natures meanness, because our allotted span of life is so short, and because this stretch of time that is given to us runs its course so quickly, so rapidly so much so that, with very few exceptions, life leaves the rest of us in the lurch just when we re getting ready to live. And its not just the masses and the unthinking crowd that complain at what they perceive as this universal evil; the same feeling draws complaints even from men of distinction. Hence that famous dictum of the greatest of physicians: „Life is short, art long.“Hence also Aristotle‘s grievance, 2 most unbecoming a philosopher, when he called nature to account for bestowing so much time on animals that they can live for five or ten human life spans, while so much shorter a limit is set for humans, even though they are born to do so many great things. It‘s not that we have a short time to live, but that we waste much of it. Life is long enough, and a sufficiently generous amount has been given to us for the highest achievements.

The Epistulae Morales ad Lucilium (Latin for „Moral Letters to Lucilius“), also known as the Moral Epistles, is a collection of 124 letters which were written by Seneca the Younger at the end of his life, during his retirement, and written after he had worked for the Emperor Nero for more than ten years. They are addressed to Lucilius, the then procurator of Sicily, although he is known only through Seneca‘s writings. Regardless of how Seneca and Lucilius actually

corresponded, it is clear that Seneca crafted the letters with a broad readership in mind. The letters often begin with an observation on daily life before proceeding to an issue or principle that is abstracted from it. The result is a diary or handbook of philosophical meditations. The letters focus on many traditional themes of Stoic philosophy such as the contempt of death, the stout-heartedness of the sage, and virtue as the supreme good.


Also a quite large inter-character spacing makes Querido easier to read

High ascender

Shorter descender

Thanks to its humanist inclanation of axis Querido has a good readability Serifs play an important role in legibility


Dum differtur vita transcurrit Lucio Anneo Seneca




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