P eople ROBERT CRISPENS

Aboutcamp BtoB: Are you planning an expansion to other markets?

Robert Crispens: Not yet. But as the old saying goes, “never say never.”

Aboutcamp BtoB: What does it mean to be a MORELO dealer? Are there any special requirements?

Robert Crispens: We require good expertise in the sale of motorhomes. A dealer has the task of providing customers with comprehensive support, especially in the after-sales area. This means that the dealer must demonstrate service competence in all areas that may be relevant for large motorhomes. This ranges from know-how in the field of GRP to carpentry, plumbing, electrics and vehicle technology - the spectrum is very wide.

Aboutcamp BtoB: The pandemic and the subsequent lack of supplies: what problems did you face? What is the current situation?

Robert Crispens: The Corona crisis also hit us hard. Luckily, we were able to keep production running with almost no major restrictions thanks to restructuring. Nevertheless, we were often unable to deliver many vehicles because we were missing important components - such as the toilet bowl. We currently have the situation under control, thanks to the great support from our suppliers.

Aboutcamp BtoB: How do you expect the premium class market to evolve in the coming years?

Robert Crispens: The Covid-19 pandemic has contributed to many people choosing to travel in their own motorhome as a safe and isolated travel option. A saying that has often been heard from our customers over the past two years is: “Now or never” - that says a lot. An important factor that could influence the growth of the market is the increasing development of technologies that can be integrated into luxury motorhomes. In the future, customers could have higher demand for RVs equipped with luxury technologies such as autonomous driving systems, intelligent monitoring systems and advanced entertainment systems. Overall, however, it is difficult to predict the exact evolution of the market over the next few years as it depends on many factors including economic, political and social developments.

Aboutcamp BtoB: What differentiates you from your competitors?

Robert Crispens: Our competitors also build beautiful motorhomes. Above all, we place customers at the centre of all our efforts. We want our customers to feel that they are in good hands and are understood.

Aboutcamp BtoB: Have you ever considered producing a vehicle for B licenses within 3,500 kg?

Robert Crispens: Of course, we think about these possibilities regularly, but there are currently no concrete plans in this regard.

Aboutcamp BtoB: Can you list 10 characteristics that make MORELO a unique vehicle?

Robert Crispens: Our motorhomes are designed, developed and built by motorhome owners for motorhome owners. They are technically mature and are continuously tested in practice. We are in constant dialogue with our customers and take their needs and wishes very seriously. We have high standards when it comes to design and function and are not satisfied with half-finished solutions. What we are proud of in our vehicles is that they are really suitable for winter. A trip to the North Cape in winter at -36°C? That’s no problem with a MORELO First Class motorhome. Our MORELO service centre with professional service points for all our customers’ after-sales needs makes a large contribution to customer satisfaction.

Aboutcamp BtoB: How do you retain your customers? Do you have partnerships with campsites? Do you organize events? Do you have specific marketing activity? Are you directly involved in user clubs and associations?

Robert Crispens: A few years ago we launched the MORELO VIP customer club. Membership is completely free for MORELO owners and enables great experiences that money can’t buy. For example, our event series MORELO am Ring: here we regularly set up our own MORELO fan camp directly in the paddock at the Nürburgring during well- known motorsport events and enable our guests to have unforgettable moments. We also ensure special moments on the MORELO Lapland tour: husky sled tours, snowmobiles, reindeer and northern lights - our guests experience all of this on a fully guided tour to the Arctic Circle. Finally, not to forget our annual MORELO OPEN: a festival of superlatives directly on the MORELO factory premises in Schlüsselfeld. Last year we were able to welcome over 800 motorhomes over four days, making it one of the largest motorhome meetings in Europe. But even in addition to our big events, we are always open to dialogue with privately run motorhome clubs, which we regularly welcome to our inhouse parking space with 52 spaces, for example to invite them to MORELO factory tours. Motorhome owners, no matter what brand, are always welcome guests with us!