BRAND IDENTITY STYLE GUIDE
The Story Behind UNA-DYN Since 1957, Universal Dynamics Inc. has proudly provided drying, conveying, blending and materials handling products and systems to effectively meet the needs and specifications of plastics processors, worldwide! With over 55 years of experience in the plastics processing industry, UNA-DYN continues to be the leader in the design and manufacture of auxiliary products and systems. Our staff of knowledgeable personnel, experienced network of agents, and service staff are available to address any current or future processing, product, system or training issues that may arise. Our motto is “Think Globally and Act Locally”. While many other competitors have moved their manufacturing facilities off shore, UNA-DYN strongly believes that the best way to quickly respond to a dynamic production environment is to keep critical manufacturing and support functions local to the environment…made in the U.S.A. 2
Universal Dynamics | June 2013
We offer innovative and state-of-the-art equipment that will fit your every need. We work hard to optimize your system’s performance through efficient energy usage, reduction in production cost and delivering reliable and repeatable equipment performance. We take pride in the quality of the equipment we offer, which includes: dehumidifying dryers (electric and/or gas), central drying systems, conveying systems, blenders, feeders, and bulk materials handling products. Also, UNA-DYN has a vast array of product brands, including: Una-Dyn, AutoLoad, AutoGrind, AutoDry and H20 Engineering Water Systems, to assist customers in many phases of their resin processing needs. UNADYN’s Integrated Systems Group (ISG), delivers professional design, build-up and installation services. Whether you are constructing a new production facility, expanding an existing one or integrating new equipment into an existing facility, ISG has the knowledge and experience needed to implement the best possible solution. UNA-DYN’s Factory Acquisition Control System (F.A.C.S.) is a distributed control and monitoring system used for plant-wide control and monitoring of vacuum conveying systems, Maguire blenders, and most SPI compatible equipment, such as dryers, mold temperature control units and chillers. UNA-DYN also offers WiFACS, Wireless Factory Acquisition Control System, which allows you to monitor and control your plant using your mobile smartphone or tablet device. When you think of an Auxiliary Equipment Supplier who always has the customers’ best interest at heart, think of UNA-DYN. Not only do we strive to provide excellent customer service, but promise that you are getting the best value and performance out of your UNA-DYN product or system. UNA-DYN Products, Systems Engineering and after Sales Support come together as a “One Stop Shop” for solutions that meet the many challenging needs of plastics processors worldwide! Universal Dynamics | June 2013
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Corporate Logo Usage CORPORATE LOGO/SIGNATURE
Signature
Logotype
The UNA-DYN Logo The UNA-DYN signature is used to represent the organization in all its activities. This signature is the foundation to our identity and exists on a wide variety of media and marketing materials. The signature consists of two elements: 1. the symbol 2. the logotype Because the signature is a registered trademark, the relationship between these elements should never be altered. This ensures legal protection, builds recognition and reinforces our positioning.
→ → GRAYSCALE LOGO
UNA-DYN BLUE
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100% Black
100% Black
C M Y K
100 90 10 0
R 37 G 64 B 142
HEXCODE: 25408e
H 225 S 74 B 56
Logo Clear Space and Size LOGO CLEAR SPACE The signature should always be surrounded by an adequate amount of space in order to set it off from other elements. The gray area (see illustration at left) indicates the minimum amount of clear space that must surround the signature in all applications. No other elements should infringe in the clear space. Exceptions require approval prior to use.
X
Minimum clear space is specified in units of “X.” X equals 1/4” (or .25”).
LOGO MININUM SIZE
1”
The minimum size of the logo (from top to bottom) is one inch (1”). To keep the logo legible, this is the size of choice. Exceptions require approval prior to use.
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Logo Usage LOGO USAGE GUIDELINES
This is the official corporate logo.
The signature or logotype should NEVER be used seperately.
Do not rearrange or stack the logo mark and logotype.
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Logo Usage LOGO USAGE GUIDELINES
Do not skew or rotate the logo or logotype.
Do not change the color of the logo or logotype.
Do not place logo on a background or backgrounds with conflicting colors. White is the recommended background.
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Typography FONTS Typography is another key element of UNA-DYN’s brand in communications in print and web. Arial Bold should be used for headlines and display purposes. Arial Narrow should be used when setting body text.
Arial Narrow
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(*)&%$#!@^
Arial Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(*)&%$#!@^
Arial Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(*)&%$#!@^
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Arial Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(*)&%$#!@^
Arial Bold Italic
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(*)&%$#!@^
Arial Black
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(*)&%$#!@^
Color Palette The UNA-DYN color palette Building strong color equity for the UNA-DYN brand strengthens brand awareness. Consistent and repetitive use of color makes our communications more recognizable against the competition. The UNA-DYN color palette conveys a credible, corporate look that enhances the brand’s strong, crisp and technical qualities. The consistent use of this set of colors will increase global recognition of the UNA-DYN identity.
Primary Colors
Accent Color
UD Blue
UD Black
UD Grey
UD Light
RGB 37, 64, 142
RGB 0, 0, 0
RGB 193, 192, 192
RGB 226, 224, 223
CMYK 100, 90, 10, 0
CMYK 0, 0, 0, 100
CMYK 5, 5, 5, 22
CMYK 5, 5, 5, 5
HSB 225, 74, 56
HSB 0, 0, 0
HSB 343, 1, 76
HSB 20, 1, 89
Hexidecimal 25408e
Hexidecimal 000000
Hexidecimal c1c0c0
Hexidecimal e2e0df
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Documents and Marketing Collateral ADVERTISEMENTS
BUSINESS CARDS
Rock Solid Performance... Rock Solid Reasons Why! The UNA-DYN BD SERIES Dehumidifying Membrane Dryer delivers proof that great things DO come in small packages! Especially Designed and Engineered for Medical or High Tech Clean Room applications, the BD SERIES Dryer packs a Powerful Performance guaranteed to deliver Energy Efficient Operation along with all the TLC your special application requir es.
UNIVERSAL DYNAMICS, INC.
UNIVERSAL DYNAM
SYSTEMS ENGINEERING WORLDWIDE
SYSTEMS ENGINEERING
JohnMurray Doe Anton
Marketing Communications Specialist Insert Job Title Here
Check out the top reasons why the BD SERIES Dryer should be your
13600 Dabney Road Woodbridge, VA 22191-1446 sales@unadyn.com • www.unadyn.com
next dryer!
All Stainless Steel Construction with Stainless Steel Contact Points
Designed for Quick Material Change and Easy Maintenance
Instant -40ºF Dewpoint Dry Air
Particulate and Coalescing Filters for filtration to .01 microns. - Optional HEPA Filter available
Vertical Sight Glass for easy visual check of material levels
Removable Diffuser Cone promotes Superior Air Distribution, Mass Flow and Easy Cleaning
140ºF - 400ºF Temperature Range
The UNA-DYN logo is used on various collateral. Logo UNIVERSAL DYNAMICS, INC. SYSTEMS ENGINEERING WORLDWIDE placement is very imperative to the design. Generally, the logo will be placed in one of the four corners of the Anton Murray document. Marketing Communications Specialist
Small Footprint, Compact Design - Dryer, Hopper and Heater assembly within a single cabinet
Woodbridge, VA 22191-1446 sales@unadyn.com • www.unadyn.com
Fax: 703-490-7001 anton.murray@unadyn.com
Business Cards: The logo is placed in the top-right corner.
Superior Auxiliary Equipment and System Performance begins with UNA-DYN! “Made in the USA”!
www.unadyn.com • sales@unadyn.com
13600 Dabney Road Woodbridge, VA 22191-14 sales@unadyn.com • www.un
UNIVERSAL DYNAM SYSTEMS ENGINEERING
Marketin
Direct: 703-490-6150 Advertisements: The logo is placed in the bottom-left corner. 13600 Dabney Road 13600 Dabney Road Main: 703-490-7000
Standard 5lb Hopper Capacity - Optional 10 & 15lb Hoppers available
UNIVERSAL DYNAMICS, INC.
Direct: 703-490-6150 Main: 703-490-7000 Fax: 703-490-7001 anton.murray@unadyn.com john.doe@unadyn.com
Marketin
Brochures: The logo is placed in the top-right corner.
Woodbridge, VA 22191-14 sales@unadyn.com • www.un
UNIVERSAL DYNAMICS, INC.
UNIVERSAL DYNAM
SYSTEMS ENGINEERING WORLDWIDE
SYSTEMS ENGINEERING
Tech Bulletins: The logo is placed in the top-left corner. Anton Murray Marketing Communications Specialist
10 Universal Dynamics | June 2013 13600 Dabney Road
Direct: 703-490-6150 Main: 703-490-7000
Marketin
13600 Dabney Road
Documents and Marketing Collateral BROCHURES
TECH BULLETINS UNIVERSAL DYNAMICS, INC.
UNIVERSAL DYNAMICS, INC.
PowerMax HP Vacuum Pump Package
SYSTEMS ENGINEERING WORLDWIDE
GS2 SERIES Dryer TSC SERIES Drying Hopper
PowerMax HP Positive Displacement Pump Package The PowerMax-HP provides powerful vacuum conveying capabilities in a sound-attenuated attractive package suitable for any plant floor. The Positive Displacement Pump package is wrapped in a maintenance-free mirror finish stainless steel enclosure. All components are easily accessible including exterior mounted vacuum gage, relief valve and starting components. Available to handle a full range of throughputs up to 10,000 Lbs/Hr, depending on equivalent distance using properly matched pumps and line sizes. See Pump Performance Curve Table on the reverse side of this document. Standard Specifications & Features; Mirrored Stainless Steel Side Enclosure Positive Displacement Pump Heavy-duty Motor @ 460V/3/60 On-board Junction Panel with: Lock-out/Tag-out Disconnect Motor Starter/Overloads High Vacuum Switch Terminals for all Input/Outputs Vacuum Relief Valve, Spring Loaded for Pump Protection Vacuum Breaker Valve for Pump Idling, Compressed Air-Operated Expanded Metal Ventilated Top Dual Silencers Easy Access to all Components by removal of side panel “Jack-screw” Pump Belt Adjustment Control Voltage Options: 24VDC 24V/1/60 AC 110V/1/60 AC (Specify at Order Placement) Options; NEMA 12 Starting Electrics Package Line Size Performance Change options for differing Altitude conditions Special Voltages: 400V/3/50 - All HP’s 575V/3/60 - All HP’s 208V/3/60 - 3, 5, 7.5, 10 HP Only 230V/3/60 - 3, 5, 7.5, 10 HP Only
Accessories: Protective Filters Dust Collection Filters PreFilter Cyclones Vacuum Receivers Sequence Valves Controllers
Vacuum Gauge
Inside Panel • Motor Starter • Overloads • Vacuum Switch
Vacuum Relief Valve Vacuum Inlet
Starter Panel
Vacuum Breaker Valve
Disconnect with Lockout/ TagOut
Dual Silencers
Motor
Positive Displacement Pump Internal View
“Jack-screw” Motor Tension Adjustment
[PRICES AND SPECIFICATION MAY CHANGE WITHOUT NOTICE – ALL SALES ARE SUBJECT TO STANDARD CONDITIONS OF SALES] TB-00010-PMHP.3-15 B SALES ARE SUBJECT TO STANDARD CONDITIONS OF SALES] [PRICES AND SPECIFICATION MAY CHANGE WITHOUT NOTICE Rev: – ALL www.unadyn.com . Sales@unadyn.com – 13600 Dabney Road, Woodbridge, VA 22191-1446, Phone; 703-490-7000, FAX; 703-490-7001
02/2012-GS2-R1
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Universal Dynamics, Inc. 13600 Dabney Rd, Woodbridge, VA 22191 703.490.7001 (office) | 703.490.7001 (fax) www.unadyn.com | sales@unadyn.com