TABLE OF CONTENTS booklets The Artistic Blueprint Brand Identity Style Guide Home Guide Student Recreation Center Creepy, Crawly Café The Life and Death of Kurt Cobain
02-03 04-05 06-07 08-09 10-11 12-13
information graphics Marijuana and America Success Map Tip Sheet
16-17 18-19 20-21
Intramural Champions
24-25
logos one-page design Another Notion of Timeless Offensive Notes Book
28-29
package design Grip Gum
32-33
postcards MWR Thank You’s
36-37
posters March Madness Mobilization and Deployment Conference FOCUS Control Ethics Laws Start Walking Campaign
40-41 42-43 44-45 46-47 48-49
websites Jewelopedia Meet The Hosts
52-53 54-55
booklets
THE ARTISTIC BLUEPRINT : 02
THE ARTISTIC BLUEPRINT CLIENT: Old Dominion University LAYOUT: Newsletter (12 pages - 8.5” x 11” - Saddlestitch) The Artistic Blueprint - the tri-annual newsletter for Old Dominion University’s Art Department - highlights various activities and events within the program. The newsletter also doubles as a direct mailer and is distributed to over 3,000 students and alumni. I was given creative freedom to develop the content, photography, layout and construction of the newsletter.
03 : POSTERS
BRAND IDENTITY STYLE GUIDE : 04
BRAND IDENTITY STYLE GUIDE CLIENT: Universal Dynamics, Inc. LAYOUT: Brochure (12 pages - 7.75� x 5.5� - Saddlestitch) Universal Dynamics - one of the worlds largest plastics processing companies - was in dire need of a brand identity style guide. Upon joining the company, I recognized that the company logo and other proprietary information had no direction in how were being used for public use. I developed a standard for the company (and other companies using their logo) to use when implementing the Universal Dynamics logo on any marketing materials.
05 : POSTERS
HOME GUIDE : 06
HOME GUIDE CLIENT: Real-T Homes LAYOUT: Newsletter (6 pages - 11” x 8.5” - Spiralbound) Real-T Homes - a realty company based in San Antonio, Texas - provides realtor services for individuals seeking to rent or own housing property across the continental United States. On a quarterly basis, the company releases the “Real-T Homes Home Guide” electronic newsletter that provides its readers with the most current homes on the market. Developing the newsletter – using vibrant colors that were cohesive with the pictures of the homes – created a sense of tranquility and uniformity in the design.
07 : POSTERS
STUDENT RECREATION CENTER : 08
STUDENT RECREATION CENTER CLIENT: Old Dominion University LAYOUT: Pamphlet (12 pages - 7” x 7” - Saddlestitch) “More than just sports” is the new slogan for the state-of-the-art recreation center at Old Dominion University. When creating the new pamphlet for the recreation center, the main objective was to reinforce the idea that the recreation center is more than a place to play sports and lift weights. The gym provided a place where students could sign up for free kayaking, camping, and other outdoor fitness trips. In keeping with the colors of the university – which are royal blue, silver, and white – it was imperative to keep the consistency in color throughout the design while creating individual spreads that highlighted the different activities that the new gym provided.
09 : POSTERS
CREEPY CRAWLY CAFÉ : 10
CREEPY, CRAWLY CAFÉ CLIENT: National Wildlife Federation LAYOUT: Brochure (Two 4-page sets - 8.5” x 11” - Saddlestitch) The National Wildlife Federation developed a multi-page article called ‘Creepy, Crawly Café’. The article showed different insects that people in other countries (Asia, Africa, and Latin America) eat on a routine basis as a snack. The article further notes that insects have high nutritional value to one’s daily life because of their protein. Developing two different designs - classical and grunge - allowed a variety of options for their audience.
11 : POSTERS
THE LIFE AND DEATH OF KURT COBAIN : 12
THE LIFE AND DEATH OF KURT COBAIN CLIENT: Nirvana LAYOUT: Brochure (8 pages - 8” x 7.5” - Saddlestitch) Kurt Cobain - one of the most influential singers/songwriters in the 90’s - was the lead singer of the band Nirvana. Unfortunately, his life was abruptly ended at the young age of 27. In memory of the great musician, I developed a brochure that paid tribute to his life. “The Man, The Band, The End” were the different sections I chose to expand upon when telling his story in my own words. I felt that creating three spreads that encapsulated his life was imperative.
13 : POSTERS
information graphics
MARIJUANA AND AMERICA : 16
MARIJUANA AND AMERICA CLIENT: The Mace and Crown (Old Dominion University Student Newspaper) LAYOUT: Poster (11” x 17”) The article “Marijuana and America” goes in-depth to address the epidemic of marijuana in the United States turning to pot legalization as a means of economic growth nationwide. Using the marijuana bud as a start point, I manipulated the smaller buds for the more dense populated areas and bigger buds for the less dense populated areas in the U.S. There was also a survey taken, on the right side of the poster, that indicates the results of individual’s thoughts on whether or not marijuana should be legalized to help stimulate the economy.
17 : INFORMATION GRAPHICS
SUCCESS MAP : 18
SUCCESS MAP CLIENT: Transportation Security Administration (TSA) LAYOUT: Poster (17” x 11”) The Transportation Security Administration (TSA) Office of Training and Workforce Engagement (OTWE) developed the “Associates Program” that allows Transportation Security Officers (TSOs) the opportunity to receive a threecourse certificate of Homeland Security - at their local community college or Institute of Higher Education (IHE) - which can be used to further their education and professional development in the workforce. Since the program’s inception in 2008, the program has reached a national and global audience, which is displayed in the success map. The program expects to reach all airports and hubs in the United States by the year 2015.
19 : INFORMATION GRAPHICS
TIP SHEET : 20
TIP SHEET CLIENT: Transportation Security Administration (TSA) LAYOUT: Poster (8.5” x 11”) The Transportation Security Administration (TSA) Transportation Security Officers (TSOs) attending their local community college all have an equal opportunity to succeed not only in their education and professional development. I developed a tip sheet that gave them useful information to succeed in their future endeavors. The use of information provides them tips on what it will take to be successful in the Associates Program and what the individual’s school has to offer to ensure that their goals are met. The poster has been displayed for the TSOs via email and printed in the local community colleges nationwide.
21 : INFORMATION GRAPHICS
logos
INTRAMURAL CHAMPIONS : 24
INTRAMURAL CHAMPIONS CLIENT: Old Dominion University LAYOUT: Screenprinted T-Shirt (9�) The Old Dominion University’s Student Recreation Center was in need of a t-shirt for the champions of the following sports: volleyball, flag football, softball, soccer and basketball. While trying to keep a uniform feel of the illustrations of the championship shirts, I developed silhouettes of the sports that are easily recognizable. All sports that were depicted were a neutral color, except for the sport that was highlighted in orange to recognize the champions of the respective sport. The equality of all sports was key in this design. Each team member of the winning intramural team received a trophy and t-shirt as a reward.
25 : LOGOS
one-page design
ANOTHER NOTION OF TIMELESS OFFENSIVE NOTES BOOK : 28
ANOTHER NOTION OF TIMELESS OFFENSIVE NOTES BOOK CLIENT: N/A LAYOUT: Book with Gatefold (32-page - 3” x 4” - Hand-made) “Another Notion of Timeless Offensive Notes” is a hand-made book with a collection of twenty (20) poems written and edited by me. The poems used in the book were carefully chosen and all have special meaning. The colors used on the cover of the book correlate to the sections within the book. There is a gate-fold window that conceals a picture (see top-right picture) that engages the viewer to look behind the page to view the full image. I chose to construct the book with a gate-fold to make the book not only visually interesting but engaging to the viewer as well.
27 : ONE-PAGE DESIGN
package design
GRIP GUM : 32
GRIP GUM CLIENT: Funxional Skate Co. LAYOUT: Three-Dimensional Design (24 hand-made boxes - 3” x 2” x .5”) Funxional Skate Co. Grip Gum is a product designed for skaters from beginners to professionals. The grip gum is a dual-sided bar that provides added grip to the skate deck and added slip to the deck bottom for grinding. The grip gum is sold in an assortment of colors, including: light blue, red, green and yellow. There is no other skateboard accessory that is as unique as Funxional Skate Co. grip gum. The construction of the product was hand-made and developed in a two-dimensional space then constructed into a three-dimensional packaging for sale.
33 : PACKAGE DESIGN
postcards
MWR THANK YOU’S : 36
MWR THANK YOU’S CLIENT: U.S. Army Installation Management Command (IMCOM) LAYOUT: Postcards (6 - 6” x 4”) The U.S. Army Installation Management Command (IMCOM) developed the idea of giving thanks to its veterans that have done so much for our country. The six various postcards were designed to capture images of family members with a special thank you note. The postcards were used as direct mailers and sent out nation-wide.
37 : POSTCARDS
posters
MARCH MADNESS : 40
MARCH MADNESS CLIENT: Liquidation Channel LAYOUT: Poster (18” x 24”) Liquidation Channel’s ‘March Madness’ was the first of its kind. Creating a job-centric spirit during the collegiate NCAA’s March Madness basketball tournament was the main task of this month-long weekly event. The support and involvement of the company was very high during this event, as it was in its inaugural phase. Every week, there were prizes awarded to participants of each category. At the end of the event, there was a grand prize awarded to the winner of the raffle that included two (2) tickets to the San Antonio Spurs game an a $100 American Express gift card. The posters were hung office-wide to promote the event during the month of March.
41 : POSTERS
MOBILIZATION AND DEPLOYMENT CONFERENCE : 42
MOBILIZATION AND DEPLOYMENT CONFERENCE CLIENT: U.S. Army Installation Management Command (IMCOM) LAYOUT: Poster (18” x 24”) U.S. Army’s Installation Management Command (IMCOM) held a Mobilization and Deployment Conference to provide training, information and assistance to Soldiers, Civilians and their Families to maintain individual readiness throughout the entire deployment cycle. The challenges of deployments are a highly emotional and stressful event for all parties involved. The poster was created to show the different aspects of the mobilization and deployment with images of family members, soldiers in combat, and families being reunited with their loved ones upon their return from deployment.
43 : POSTERS
FOCUS CONTROL : 44
FOCUS CONTROL CLIENT: Universal Dynamics, Inc. LAYOUT: Poster (11” x 14”) Universal Dynamics chose to debut their FOCUS Control in the PlasticsNews magazine that is distributed nationwide. The new state-of-the-art touch screen control technology was a standout product for the company. The design of the advertisement was developed solely to show the capability and functionality of the product and highlighting what it can do to make the user’s experience better when drying the resin to the proper temperature.
45 : POSTERS
ETHICS LAWS : 46
ETHICS LAWS CLIENT: Old Dominion University LAYOUT: Poster (8 - 24” x 36”) The U.S. Office of Government Ethics building – located in Washington DC – oversees the executive branch ethics program and works with a community of ethics practitioners. The ethics posters were developed to highlight the eight (8) ethics laws that serve as guidelines of what you can and cannot do in the federal government workplace. The posters are 24” x 36” and displayed in government facilities nationwide. The information on the bottom of the poster were editable, to personalize the specific information of the government facility’s ethics office.
47 : POSTERS
START WALKING CAMPAIGN : 48
START WALKING CAMPAIGN CLIENT: Old Dominion University LAYOUT: Poster (24” x 36”) ; Handout (4” x 6”) ; Pin Badge (2” Diameter) The Old Dominion University’s Student Recreation Center’s goal for the Start Walking Campaign was to motivate individuals to lead a healthy lifestyle. They wanted to strongly encourage individuals that walking is a healthy alternative to other exercises. Whether you are walking to class or to the store, most people wear shoes to get around. The illustration of a pair of colorful, vibrant walking shoes with a 1960’s feel, successfully grabbed the viewer’s attention. The event was displayed with a poster, handout, and pin badge for participants of the event.
49 : POSTERS
websites
JEWELOPEDIA : 52
JEWELOPEDIA CLIENT: Liquidation Channel LAYOUT: Website (1280px x 800px) Liquidation Channel’s ‘Jewelopedia’ – the online marketing tool – was developed to provide the customers an interactive learning experience on jewelry. The website provides expert information on the manufacturing of jewelry, gemstone enhancements, and more.
53 : WEBSITES
MEET THE HOSTS : 54
MEET THE HOSTS CLIENT: Liquidation Channel LAYOUT: Website (1280px x 800px) Liquidation Channel’s ‘Meet the Hosts’ pages were re-designed from the previous host pages on their website. The modern look and feel engaged the viewer and also told a personal story about each host that worked for the company. I created a template that displayed each of the hosts in grey with a rollover images that displayed the hosts in color showing their personality.
55 : WEBSITES