Creative and Cultural Industries The case of Hungary
4 September 2017
Samu Szemerey | Lechner | KÉK
creative cities, innovative cities, smart cities‌
1. 2. 3. 4. 5. 6. 7. 8. 9.
advertisement and marketing architecture crafts design, graphic design, fashion film, TV, video, radio, photo IT, software and gaming press and publishing museums, galleries and libraries music, performance and arts
DCMS UK 2015
Bilbao, Barcelona, Berlin…
Eszter Bircsรกk, Melinda Sipos, Samu Szemerey, 2014
1. 2. 3. 4. 5. 6. 7.
author driven to functioning business scaling up in production and workforce investment and development ecosystem and production chains distribution and internationalization marketing policy
CCI contribution to urban quality of life
Miutcรกnk.hu platform, 2014-
Leonardo community garden, 2012-
Uber, 2014
Bottom-up transportation network during strikes, 2009
One minute stories / Budapest – Délegyháza / KÉK-Culburb
How to turn CCI into a systemic resource?
design, ideas
regulation, 
 administration, 
 policy
!
?
Culture Map Malta - database of cultural venues
CCI mérhető gazdasági teljesítménye
shared development discovery experimentation evaluation
master plan
➔
test and iterate
urban scale
➔
local and scaling up
➔
co-design and co-maintenance
participation
Changing planning frameworks
service oriented
municipalities compete 
 with other providers
ICT methods
A/B testing, early release, 
 Minimum Viable Product
platform models
human and technology enablers,
 developer ecosystems
New tools and methods
2014 Functional city
2015
 Personal city
2016 2017
 CityLab DT DesignLab incubator TechLab
mobility
clean city
health
water
aging city
work
green
small data
cities
parks maintenance community transport water management public space maintenance
connecting micro and smes with utilities - mentoring both sides
www.ivocsap.hu
Platio energy producing pavement
MagikMe integrated playgrounds
strength
weakness
strong heritage
digital economy
smart cities
education lagging
lack of ecosystem
no evaluation
missing workforce
opportunity
threat
automatisation
global platforms
startup hype
good practices
political influence
uninformed investment
workplace migration
Thank you. Questions? samu.szemerey@gmail.com