PICKS OF THE WEEK

ABSOLUT CONNECTIONS

Absolut has launched a new campaign celebrating the importance of meaningful connections and looking forward to when we’ll all be together again in real life. ‘It’s In Our Spirit’ runs through November in prime TV spots.

CHRISTMAS COKE

CCEP kicks off its annual Coca-Cola Christmas countdown this month with the return of its special edition take-home festive packs featuring QR codes on 160 million packs for shoppers to scan and unlock new and exclusive content.

PUCK PACK

Haribo has unveiled a new 160g hanging bag format for its Puck Penguin product, which is a jelly and foam penguinshaped sweet in peach & vanilla, blackcurrant & vanilla and strawberry & vanilla fruit flavour combinations. RSP: £2

WEETABIX PMPS

Weetabix On The Go has introduced a limited-edition £1 PMP range to drive impulse purchases and bring shoppers into the category. The range, previously RSP £1.49, is available until December in 250ml bottles. RSP: £1

FESTIVE SARNIES

Urban Eat is bringing back three limited editions for Christmas: Turkey, Bacon & Cranberry; Vegan Feast; and a Pigs Under Blankets panini. The sandwiches will be available in convenience until 23 December. RSPs: £3.29 – £3.99

MAX REFRESHED

Pepsi MAX is back on TV ahead of the festive season with a new ‘Christmas Refreshed’ campaign which went live on Monday. The brand aims to encourage people to refresh their old Christmas traditions and their way of celebrating.