1 minute read
PICKS OF THE WEEK
NPD AND MEDIA
BETTER THAN GOLD
Captain Morgan is launching a “Better Than Gold” integrated marketing campaign including a TV ad and “an immersive gaming experience” as well as social media and influencer activity. A physical “Better Than Gold” rewards card has also been launched.
FREE BEER!
Scottish craft beer specialist WooHa is offering retailers the chance to receive some free beer samples. The core range is available in 330ml and 500ml bottles and includes session pale ales and IPAs, porters, craft lagers. Order your samples here.
HELLO PICCADILLY
To celebrate Coca-Cola’s 100-year association with Christmas, the brand is handing over its space on the iconic Piccadilly Lights to offer people the chance to share personal and uplifting messages with their loved ones.
ONE STEP GETS RICH
Rich’s is launching its ‘Baked’ thaw-and-serve bakery range in 875 One Stop stores as the company looks to increase its distribution within the convenience channel. The range is launching initially with White Chocolate Cookies and Triple Chocolate Cookies.
NEW-LOOK P’S
Cheeky P’s has launched its rebranded range of flavoured crunchy chickpeas, ahead of a new listing with Sainsbury’s. Kickin’ Curry flavour rolled out alongside new Lip-smackin’ Cheese. The products are also available in wholesale. RSP: £1
SPUD-TASTIC
Aviko has launched three new potato SKUs: Super Crunch Julienne Fries, Bistro Garlic & Herb Wedges and Mashed Potato. The lines allow retailers to add some variety and premiumisation to their freezer aisle. RSPs: £1.39 – £1.69
