NPD AND MEDIA
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BETTER THAN GOLD
FREE BEER!
HELLO PICCADILLY
Captain Morgan is launching a
Scottish craft beer specialist
To celebrate Coca-Cola’s
“Better Than Gold” integrated
WooHa is offering retailers
100-year association with
marketing campaign including
the chance to receive some
Christmas, the brand is
a TV ad and “an immersive
free beer samples. The core
handing over its space on
gaming experience” as well as
range is available in 330ml and
the iconic Piccadilly Lights
social media and influencer
500ml bottles and includes
to offer people the chance to
activity. A physical “Better Than
session pale ales and IPAs,
share personal and uplifting
Gold” rewards card has also
porters, craft lagers. Order
messages with their loved
been launched.
your samples here.
ones.
ONE STEP GETS RICH
NEW-LOOK P’S
SPUD-TASTIC
Rich’s is launching its ‘Baked’
Cheeky P’s has launched its
Aviko has launched three new
thaw-and-serve bakery range
rebranded range of flavoured
potato SKUs: Super Crunch
in 875 One Stop stores as the
crunchy chickpeas, ahead of
Julienne Fries, Bistro Garlic
company looks to increase
a new listing with Sainsbury’s.
& Herb Wedges and Mashed
its distribution within the
Kickin’ Curry flavour rolled out
Potato. The lines allow retailers
convenience channel. The
alongside new Lip-smackin’
to add some variety and
range is launching initially with
Cheese. The products are also
premiumisation to their freezer
White Chocolate Cookies and
available in wholesale.
aisle.
Triple Chocolate Cookies.
RSP: £1
RSPs: £1.39 – £1.69
WEDNESDAY 9TH DECEMBER 2020 / ISSUE 34 / SLRMAG.CO.UK / 29
