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PICKS OF THE WEEK
CRUSH VARIANTS
Imperial Tobacco has launched new Crush variants for L&B Blue and JPS Players, aimed at ex-crushball consumers. The products include a unique filter that delivers a cooling sensation during smoking.
CHRISTMAS CAMPAIGN
St Pierre has launched its first ever multi-channel Christmas campaign. The integrated campaign will present the brand as key to Christmas dining occasions via traditional and digital PR, advertising, shopper marketing and social media.
SHARING IS CARING
Aunt Bessie’s is launching a £3.1m campaign to highlight the role a roast dinner can play in uniting families. The brand is on TV this week with its new campaign. The ad is supported by video on demand, digital and shopper activity, as well as a high-profile campaign.
TRUST IN US
New Trust Water has been launched by hospitality experts Mark Bickerton and Richard Bailey specifically to help support those working in the drinks industry with 100% of net profits from every bottle sold being donated to The Drinks Trust.
FAT-FREE SKYR
Müllerlight has launched its first fat-free Skyr yogurt supported by a new marketing campaign starring World Champion Heptathlete Katarina Johnson-Thompson. Available in two flavours – the recipe contains 14g of protein per pot and 0% added sugar.
BBC’S BEST
Judges of the BBC Good Food magazine have hailed Spar Luxury Mince Pies as winners of the category for the first time in the 2020 BBC Good Food Christmas Taste Awards. The mince pies are available in packs of six. RSP: £2
