NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
CRUSH VARIANTS
CHRISTMAS CAMPAIGN
SHARING IS CARING
Imperial Tobacco has launched
St Pierre has launched its first
Aunt Bessie’s is launching a
new Crush variants for L&B
ever multi-channel Christmas
£3.1m campaign to highlight
Blue and JPS Players, aimed
campaign. The integrated
the role a roast dinner can play
at ex-crushball consumers.
campaign will present the
in uniting families. The brand
The products include a unique
brand as key to Christmas
is on TV this week with its new
filter that delivers a cooling
dining occasions via traditional
campaign. The ad is supported
sensation during smoking.
and digital PR, advertising,
by video on demand, digital
shopper marketing and social
and shopper activity, as well as
media.
a high-profile campaign.
TRUST IN US
FAT-FREE SKYR
BBC’S BEST
New Trust Water has been
Müllerlight has launched
Judges of the BBC Good Food
launched by hospitality experts
its first fat-free Skyr yogurt
magazine have hailed Spar
Mark Bickerton and Richard
supported by a new marketing
Luxury Mince Pies as winners
Bailey specifically to help
campaign starring World
of the category for the first time
support those working in the
Champion Heptathlete
in the 2020 BBC Good Food
drinks industry with 100% of
Katarina Johnson-Thompson.
Christmas Taste Awards. The
net profits from every bottle
Available in two flavours – the
mince pies are available in
sold being donated to The
recipe contains 14g of protein
packs of six.
Drinks Trust.
per pot and 0% added sugar.
RSP: £2
32 I SLRMAG.CO.UK / ISSUE 13 / WEDNESDAY 15TH JULY 2020
