1 minute read
PICKS OF THE WEEK
TAKE ACTION
Scandinavian Tobacco Group UK has transitioned its Signature Dual brand to Signature Action to maintain consistency within its global brand portfolio. The cigarillos feature a peppermint click filter, Virginia blend tobacco and natural leaf wrapper.
YOU HAD YOURS?
Weetabix is returning to TV screens with a £2m TV and digital campaign spearheaded by a topical, light-hearted New Year creative encouraging the nation to start the day right with versatile recipe ideas and featuring the ‘Have You Had Yours?’ by-line.
TAKE 30
Fibre One from General Mills is helping shoppers start 2021 as they mean to go on with a new campaign. The weight management snack bar brand is back on TV with a refreshed ad, while also challenging the nation to ‘Take 30’ in a new wellbeing initiative.
PEACH BEAM
Jim Beam has launched its latest flavour variant, Jim Beam Peach. The line will initially be available exclusively in Asda for three months. The new bourbon caters to the growing trend for peach flavoured alcoholic drinks. RSP: £18
GET YOUR COAT ON
Snacking giant pladis has launched a new, premium ‘Fully Coated’ collection which sees McVitie’s Digestives ‘The Fully Coated One’ and McVitie’s Hobnobs ‘The Fully Coated One’ enrobed in the brand’s signature silky-smooth milk chocolate.
WELL, WELL, WELL
Pernod Ricard’s premium non-alcoholic spirit Ceder’s is tapping into the health and wellness interests of consumers with a digital-first campaign fronted by yoga aficionado Cat Meffan and featuring mindful celebrities including Fearne Cotton.
