NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
TAKE ACTION
YOU HAD YOURS?
TAKE 30
Scandinavian Tobacco
Weetabix is returning to TV
Fibre One from General Mills
Group UK has transitioned
screens with a £2m TV and
is helping shoppers start 2021
its Signature Dual brand to
digital campaign spearheaded
as they mean to go on with
Signature Action to maintain
by a topical, light-hearted New
a new campaign. The weight
consistency within its global
Year creative encouraging the
management snack bar brand
brand portfolio. The cigarillos
nation to start the day right
is back on TV with a refreshed
feature a peppermint click filter,
with versatile recipe ideas and
ad, while also challenging the
Virginia blend tobacco and
featuring the ‘Have You Had
nation to ‘Take 30’ in a new
natural leaf wrapper.
Yours?’ by-line.
wellbeing initiative.
PEACH BEAM
GET YOUR COAT ON
WELL, WELL, WELL
Jim Beam has launched its
Snacking giant pladis has
Pernod Ricard’s premium
latest flavour variant, Jim
launched a new, premium
non-alcoholic spirit Ceder’s
Beam Peach. The line will
‘Fully Coated’ collection which
is tapping into the health
initially be available exclusively
sees McVitie’s Digestives
and wellness interests of
in Asda for three months.
‘The Fully Coated One’ and
consumers with a digital-first
The new bourbon caters to
McVitie’s Hobnobs ‘The Fully
campaign fronted by yoga
the growing trend for peach
Coated One’ enrobed in the
aficionado Cat Meffan and
flavoured alcoholic drinks.
brand’s signature silky-smooth
featuring mindful celebrities
RSP: £18
milk chocolate.
including Fearne Cotton.
WEDNESDAY 6TH JANUARY 2021 / ISSUE 37 / SLRMAG.CO.UK / 33
