COSTA SAMPLING CAMPAIGN

INNOVATION

COSTA DOOR DROP SET TO BENEFIT RETAILERS

COCA-COLA EUROPEAN PARTNERS AND COSTA COFFEE WILL BE DELIVERING 50,000 SAMPLE BOXES OF ITS COSTA COFFEE READY-TO DRINK RANGE TO HOUSEHOLDS ACROSS THE UK.

Coca-Cola European Partners (CCEP) and Costa Coffee have unveiled plans to deliver Costa’s RTD can range to homes across the country, as part of a new campaign designed to fuel continued growth in the RTD coffee segment and keep the brand front of mind. The campaign will undoubtedly have knock-on benefits for local retailers across the country.

Following a successful initial round of sample box drops in late May, two further activations are being rolled out from this month to tap into the next bout of warm weather, when consumer purchasing of RTD coffee typically peaks.

Members of Costa’s Coffee Club have been invited to nominate their postcode to receive free Costa Coffee in a can right to their doorstep. Each of the 50,000 sample boxes contains two cans of Costa Coffee RTD and a handy card to stick on the fridge – complete with product messages and mocktail & smoothie recipe ideas like the Caramel Lattini Mocktail.

Another 100,000 cans will also be given away at park locations across the UK on warm days, to provide a refreshing afternoon pick-me-up for people meeting friends or taking a break from work.

Simon Harrison, Vice President, Commercial Development at CCEP GB, said: “The RTD coffee sector is enjoying 26.5% growth and Costa Coffee RTD is already worth £6m, just eight months since launch. In fact, it’s is already the no.3 RTD coffee brand within the impulse channel. While the on-the-go mission has been less of a focus for consumers during recent months, Costa Coffee RTD has been tapping into ‘coffee moments’ within the home, providing pick me ups whilst consumers work from home or want some much needed me time alongside a snack.

“As lockdown measures continue to ease, the sunshine returns and more consumers are onthe-go, convenient RTD formats like Costa Coffee RTD deliver much-needed ‘little lifts’ anytime, anywhere. The latest campaign will keep the brand front of mind with coffee enthusiasts, during the key summer months helping to drive follow up sales for retailers.”