PICKS OF THE WEEK

WATERMELON RED BULL

Red Bull has launched its 2020 Summer Edition flavour this week: watermelon. The new line delivers a refreshing new take on the classic Red Bull taste and is available in 250ml PMP red cans. RSP: £1.35

NO NASTIES

The entire Capri-Sun No Added Sugar portfolio has been reformatted to ensure it is now free from all artificial ingredients. The range now uses stevia as a sweetener and is made from 100% natural ingredients. The relaunch is backed by a £6m investment.

MOON PROMO

The Robinsons Fruit Shoot ‘Fruit Shoot for the Moon’ onpack promo returns this month until 30 September, offering parents the chance to win their child’s dream ‘thing’. Five top prizes are worth £5,000 each. RSPs: £2 / £3

ON THE GO CAMPAIGN

Weetabix On The Go returns to TV this summer as part of an £11m marketing campaign from the brand. A new ad has been created as part of a sponsorship of ITV2’s ‘Showtime’ in July and August. The slots provide over 40 hours of live and VOD TV time.

JAMMIE NEW LOOK

Burton’s has revealed a new look for Jammie Dodgers to improve appeal and to bring key product credentials to the front of the pack, including a new ‘No Nasty Stuff!’ strap. The new look features on all Jammie Dodger SKUs, which are all now vegan-friendly.

SUPERFANS FAME

Five Irn-Bru superfans who created their own ‘Irn-Bru gets you through’ ads saw their films on TV during Alan Carr’s Epic Gameshow on STV On Saturday. Showbiz journalist Bev Lyons chose the five winners from entries posted on social media.