NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
WATERMELON RED
NO NASTIES
BULL
The entire Capri-Sun No
MOON PROMO
Red Bull has launched its 2020
Added Sugar portfolio has
The Robinsons Fruit Shoot
Summer Edition flavour this
been reformatted to ensure
‘Fruit Shoot for the Moon’ on-
week: watermelon. The new
it is now free from all artificial
pack promo returns this month
line delivers a refreshing new
ingredients. The range now
until 30 September, offering
take on the classic Red Bull
uses stevia as a sweetener
parents the chance to win their
taste and is available in 250ml
and is made from 100% natural
child’s dream ‘thing’. Five top
PMP red cans.
ingredients. The relaunch is
prizes are worth £5,000 each.
RSP: £1.35
backed by a £6m investment.
RSPs: £2 / £3
ON THE GO CAMPAIGN
JAMMIE NEW LOOK
SUPERFANS FAME
Weetabix On The Go returns
Burton’s has revealed a new
Five Irn-Bru superfans who
to TV this summer as part of
look for Jammie Dodgers to
created their own ‘Irn-Bru gets
an £11m marketing campaign
improve appeal and to bring
you through’ ads saw their
from the brand. A new ad
key product credentials to the
films on TV during Alan Carr’s
has been created as part
front of the pack, including a
Epic Gameshow on STV On
of a sponsorship of ITV2’s
new ‘No Nasty Stuff!’ strap.
Saturday. Showbiz journalist
‘Showtime’ in July and August.
The new look features on all
Bev Lyons chose the five
The slots provide over 40
Jammie Dodger SKUs, which
winners from entries posted on
hours of live and VOD TV time.
are all now vegan-friendly.
social media.
20 I SLRMAG.CO.UK / ISSUE 12 / WEDNESDAY 8TH JULY 2020
