RETAILER INSIGHT

DATA: NISA

NISA UPS DATA GAME WITH WEEKLY INSIGHTS FOR RETAILERS

NISA IS SUPPORTING INDEPENDENT RETAILERS WITH A STREAM OF ACTIONABLE INSIGHTS AND DATATO HELP THEM GROW SALES AND PROFITS IN A FAST MOVING, INCREASINGLY DATA-DRIVEN WORLD.

The shift towards actionable, data-driven insight has been noticeable in recent months as many wholesalers and retailers begin a rapid move towards embracing a new approach to decision-making.

With coronavirus ensuring that the pace of change within independent retail is faster than ever, being able to gain access to accurate, up to date and actionable insight is now critical for local retailers.

Among the latest developments in this area has been the launch of a new service from Nisa, which is offering independent retailers a stream of useful insights and information throughout the pandemic to support them in their drive to grow sales and further cement themselves into their communities.

Since the early days of the first Covid lockdown, Nisa partners have been presented with weekly data outlining key issues to address such as the impact of the pandemic on shopper wellbeing, how to provide support to the community, online purchasing habits and retaining consumer spend.

The weekly reports have been prepared by the dedicated Nisa insights team with data drawn from an array of the latest data, research and reports.

Nisa Insights Manager Charlotte Westacott says: “There is a wealth of information out there, presented in a vast number of reports and data trackers. We’re constantly distilling that detail and cutting through the noise to share the most relevant points and provide suggested actions for Nisa partners.”

“There is a wealth of information out there but we’re constantly distilling it and cutting through the noise to share the most relevant points and provide suggested actions.”

The information is presented in simple and easy-to-understand infographics and shared with retailers via an array of channels.

“We’re watching out for any trends emerging and that then determines what key information we should be sharing to help partners focus on,” adds Charlotte.