1 minute read
PICKS OF THE WEEK
MULTIPACK WIIINGS
Red Bull is urging retailers to stock up on multipacks this Christmas and has launched a new 4-pack of Red Bull Zero new insight showed Red Bull multipacks trade +59% during the festivities with more inhome consumption occasions driving increased demand.
EMBASSY VALUE
Imperial Tobacco is launching a new Embassy Signature range that has all the features of premium factory made cigarettes without the premium price tag. The range of Gold and Silver variants has a wholesale price of £46.50. RSP: £9.30
CALL OF DUTY
Mountain Dew is partnering with Activision on its new Call of Duty: Black Ops Cold War game for an on-pack promo. Shoppers will be able gain double XP points with every purchase of Mountain Dew. The promo is supported with wider marketing activity.
MUCHOS TV ADS
KP snacks is running a new TV campaign for its McCoy’s Muchos range on Channel 4 and Dave until the end of this month, The ad depicts a Mexican wrestling match with Mucho McCoy entering the ring to square off against an inferior tortilla chip.
VICTORIA RE-WRAPPED
Snacking giant pladis has rewrapped its Victoria selection in its most sustainable packaging yet. The Christmas biscuit assortment includes a downsized card outer and an updated cloudy plastic, fully recyclable tray. RSPs: £3 to £12
FESTIVE JUICE
Tropicana is kicking off the Christmas season with a festive pack design created to drive cut-through during the busy festive season. Tropicana’s seasonal on-pack design is rolling out in-store now across 950ml, 1.4l and 1.6l formats.
