NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
MULTIPACK WIIINGS
EMBASSY VALUE
CALL OF DUTY
Red Bull is urging retailers to
Imperial Tobacco is launching
Mountain Dew is partnering
stock up on multipacks this
a new Embassy Signature
with Activision on its new Call
Christmas and has launched
range that has all the features
of Duty: Black Ops Cold War
a new 4-pack of Red Bull Zero
of premium factory made
game for an on-pack promo.
new insight showed Red Bull
cigarettes without the premium
Shoppers will be able gain
multipacks trade +59% during
price tag. The range of Gold
double XP points with every
the festivities with more in-
and Silver variants has a
purchase of Mountain Dew.
home consumption occasions
wholesale price of £46.50.
The promo is supported with
driving increased demand.
RSP: £9.30
wider marketing activity.
MUCHOS TV ADS
VICTORIA RE-WRAPPED
FESTIVE JUICE
KP snacks is running a new
Snacking giant pladis has
Tropicana is kicking off the
TV campaign for its McCoy’s
rewrapped its Victoria selection
Christmas season with a
Muchos range on Channel
in its most sustainable
festive pack design created
4 and Dave until the end of
packaging yet. The Christmas
to drive cut-through during
this month, The ad depicts a
biscuit assortment includes a
the busy festive season.
Mexican wrestling match with
downsized card outer and an
Tropicana’s seasonal on-pack
Mucho McCoy entering the ring
updated cloudy plastic, fully
design is rolling out in-store
to square off against an inferior
recyclable tray.
now across 950ml, 1.4l and
tortilla chip.
RSPs: £3 to £12
1.6l formats.
WEDNESDAY 11TH NOVEMBER 2020 / ISSUE 30 / SLRMAG.CO.UK / 27
