2 minute read
PICKS OF THE WEEK
NPD AND MEDIA
GUINNESS BACK ON TV AFTER 10 YEARS’ ABSENCE
Guinness has launched its first TV ad in GB for Guinness Draught in cans in over a decade. It debuted on Monday and helps build momentum ahead of the festive season and will be supported by a wider campaign, which also leverages video-ondemand, out-of-home, social & radio touch points.
MCCOY’S UNVEILS FIRE PIT RANGE
KP Snacks is launching a new McCoy’s Fire Pit range featuring three products inspired by open fire cooking. The range includes Flame Roasted Peri Peri, Flame Smoked Chorizo, and Flame Scorched BBQ Ribs in multipack and grab bag formats with a £1 PMP option also available. The range will be supported with a £2m investment in a multimedia campaign in 2021. RSPs: £1.70 / 89p / £ 1PMP
GALAXY GETS A NEW LOOK AND LINE-UP
Mars Wrigley UK has heralded a new era for Galaxy with a bold new look and the launch of Galaxy Orange Block and Galaxy Fusions. The new design packs officially roll out from the end of this month across the entire portfolio. Galaxy Orange Block will be available in large block, PMP and single from March 2021 while Galaxy Fusions will be available in late 2021.
IRN-BRU ENERGY 500ML
Ian-Bru Energy is being launched in new, larger 500ml cans in January in both standard and sugar-free variants to add to the existing 300ml slim can launched in July 2019. RSPs: £1.29/£1.19
NEW LOOK YARDHEAD
Halewood Artisanal Spirits has unveiled a new look for its Yardhead Single Malt Scotch Whisky to emphasise the brand’s single malt credentials. Yardhead is a non-age declared single malt whisky distilled in ex-bourbon casks. RSP: £22
BRITISH ICONS
McVitie’s is adding four iconic British dessert flavours to its: Strawberry Cheesecake and Lemon Drizzle Milk Chocolate Digestives and Chocolate Brownie and Sticky Toffee Pudding Milk Chocolate Hobnobs. RSP: £1.59
CARBON OFFSET DRAM
Daffy’s Gin has turned over a new page in the world of whisky with the release of Creag Dhu Speyside Single Malt Whisky. Every bottle contains an official Carbon Offset Certificate linked to the peatland saving projects. RSP: £34
FERRERO SPRING RANGE
Ferrero UK is launching its spring 2021 campaign with new products and a combined £5.8m ad investment. A raft of new launches under the Kinder, Thorntons and Ferrero brands will help retailers maximise their sales.
STICK ON
Jacob’s has unveiled what it’s calling its biggest ever launch: Jacob’s Mini Cheddars Sticks. The new nibbly, baton shapes are available in two flavours in 150g sharing packs: Rich & Tangy Cheddar and Grilled Cheddar & Sizzling Steak. RSP: £1.99
