NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
GUINNESS BACK ON TV AFTER 10 YEARS’ ABSENCE Guinness has launched its first TV ad in GB for Guinness Draught in cans in over a decade. It debuted on Monday and helps build momentum ahead of the festive season and will be supported by a wider campaign, which also leverages video-ondemand, out-of-home, social & radio touch points.
MCCOY’S UNVEILS FIRE PIT RANGE KP Snacks is launching a new McCoy’s Fire Pit
GALAXY GETS A NEW LOOK AND LINE-UP
range featuring three products inspired by open
Mars Wrigley UK has heralded a new era for
fire cooking. The range includes Flame Roasted
Galaxy with a bold new look and the launch of
Peri Peri, Flame Smoked Chorizo, and Flame
Galaxy Orange Block and Galaxy Fusions. The
Scorched BBQ Ribs in multipack and grab bag
new design packs officially roll out from the end
formats with a £1 PMP option also available.
of this month across the entire portfolio. Galaxy
The range will be supported with a £2m
Orange Block will be available in large block,
investment in a multimedia campaign in 2021.
PMP and single from March 2021 while Galaxy
RSPs: £1.70 / 89p / £ 1PMP
Fusions will be available in late 2021.
WEDNESDAY 16TH DECEMBER 2020 / ISSUE 35 / SLRMAG.CO.UK / 35
