1 minute read
PICKS OF THE WEEK
NPD AND MEDIA
KP GROWS £1 RANGE
KP Snacks has added McCoy’s Hot Mexican Chilli, Penn State Sour Cream & Chive, popchips BBQ and popchips Sour Cream & Onion to its £1 PMP range. McCoy’s and popchips are available now, with Penn State from October onwards. RSP: £1
TOFFIFEE BACK ON TV
Toffifee is back on screens with a new £1.8m TV and video-ondemand campaign. A new ad, running until 1 November, aims to increase brand awareness, and drive sales by showcasing Toffifee’s ability “to bring the family together with its delicious ingredients”.
ROALD RETURNS
Premier Foods has launched its Roald Dahl-inspired Mr Kipling Halloween seasonal range, that includes two new limited-edition products, Grand High Witch’s Chocolate + Vanilla Slices and Formula 86 Chocolate Tarts. RSP: £1.50
PUT THAT LIGHT OUT
Hobgoblin is targeting Halloween drinkers with a new campaign, ‘Best Sipped In The Dark,’ that runs across outof-home and social channels until November. It includes ‘Hobtoberfest’ – a virtual festival weekend with various activities and giveaways.
FRUITY FINGERS
Spiced rum brand Dead Man’s Fingers has launched a new Mango Rum (ABV 37.5%), available now from Booker. The new bottle boasts the distinctive Dead Man’s Fingers branding and bold colour palette. RSP: £22
#VISITNATURE
Nature Valley has teamed up with Tripadvisor to encourage Brits to explore more of the UK beauty spots in a new £1.8m campaign, #visitnature. The six-week long promotion is expected to reach 5.6 million people within the brand’s target audience.
