NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
KP GROWS £1 RANGE
TOFFIFEE BACK ON TV
ROALD RETURNS
KP Snacks has added McCoy’s
Toffifee is back on screens with
Premier Foods has launched
Hot Mexican Chilli, Penn State
a new £1.8m TV and video-on-
its Roald Dahl-inspired Mr
Sour Cream & Chive, popchips
demand campaign. A new ad,
Kipling Halloween seasonal
BBQ and popchips Sour
running until 1 November, aims
range, that includes two new
Cream & Onion to its £1 PMP
to increase brand awareness,
limited-edition products, Grand
range. McCoy’s and popchips
and drive sales by showcasing
High Witch’s Chocolate +
are available now, with Penn
Toffifee’s ability “to bring
Vanilla Slices and Formula 86
State from October onwards.
the family together with its
Chocolate Tarts.
RSP: £1
delicious ingredients”.
RSP: £1.50
PUT THAT LIGHT OUT
FRUITY FINGERS
#VISITNATURE
Hobgoblin is targeting
Spiced rum brand Dead Man’s
Nature Valley has teamed up
Halloween drinkers with a new
Fingers has launched a new
with Tripadvisor to encourage
campaign, ‘Best Sipped In The
Mango Rum (ABV 37.5%),
Brits to explore more of the UK
Dark,’ that runs across out-
available now from Booker.
beauty spots in a new £1.8m
of-home and social channels
The new bottle boasts the
campaign, #visitnature. The
until November. It includes
distinctive Dead Man’s Fingers
six-week long promotion is
‘Hobtoberfest’ – a virtual
branding and bold colour
expected to reach 5.6 million
festival weekend with various
palette.
people within the brand’s target
activities and giveaways.
RSP: £22
audience.
WEDNESDAY 16TH SEPTEMBER 2020 / ISSUE 22 / SLRMAG.CO.UK / 28
