2 minute read
PICKS OF THE WEEK
NPD AND MEDIA
TYRRELLBLY TASTY
KP Snacks is supporting its Tyrrells range with a £1.5m marketing investment ahead of Christmas. The TV ad will again feature its Hand Cooked English crisps but also for the first time ever, its Tyrrells Vegetable Crisps and new Tyrrells Nut Medley range.
SHARING’S CARING
A new £3m masterbrand campaign has been launched by plaids to support its McVitie’s brand. The ‘Too Good Not to Share’ campaign features two new TV creatives and a ‘Digigestives’ digital gifting activation and will debut a refreshed look for the brand.
EAT WELL, PLAY WELL
Weetabix and The FA have partnered for a new ‘Eat Well, Live Well, Play Well’ initiative. The brand will become the Official Breakfast Category Partner of the England Senior Teams and lead partner of the FA’s girl’s participation programme Wildcats.
KATY’S RESILIENT
Coca-Cola and Katy Perry have launched a new music project, coming together to ‘refresh the world’. The partnership sees a ‘reimagining’ of Perry’s Resilient song from her new album Smile. The remix also features DJ/producer Tiësto.
CHRISTMAS SPIRIT
Glen Moray has unveiled the inaugural release its new ‘Warehouse 1 Collection’: Glen Moray Sauternes Cask Matured expression. The 59.6% ABV cask strength dram was matured for 14 years in Sauternes wine casks. RSP: £79.95
SPAR THINKS PINK
Following a change of rules by the Italian government in May allowing the production of Pink Prosecco, Spar has unveiled a new Prosecco Rosé in time for Christmas. The wine is sourced from Italian suppliers, Bosco Viticultori. RSP: £7.99
LAMBRINI GETS FRUITY
Lambrini has added two new flavoured variants to its portfolio: Rhubarb & Ginger, and Mango. The new 4% ABV 75cl additions tap into the growing demand for fruity flavours and ‘spritz’ drinks with lower alcohol content.
CRISP ‘N FLY
Crisp ‘n Dry is celebrating its 50th year anniversary with a new look and feel for the brand to dial up its long standing British heritage. A new TV ad also launched on Monday to emphasise the brand’s heritage and inspire viewers to create crowd-pleasing dishes.
GLASS ACT
Gin maker Masons of Yorkshire has unveiled a new gifting range for Christmas including a Tasting Experience pack of 5cl bottles of the core range, and a new Masons G&T Glass Set featuring two custom-engraved and branded cut glasses. RSPs: £20 / £10
CURRANT AFFAIRS
Ribena has unveiled a new design that will make it the largest soft drinks brand with bottles that are made from 100% recycled plastic and are 100% bottle-to-bottle recyclable. A reduced plastic sleeve makes the bottles more easily detected as clear plastic.
SUSTAINABLE SELECTION
Mondelez is removing all plastic trays from its adult selection boxes in the UK and Ireland this Christmas. It is also adding a season specific recycling labelling campaign, #UnwrapAGoodHabit, to its entire selection box range.
FESTIVE TONIC
Schweppes has lifted the lid on a new campaign – Schweppes, We’ve Got The Tonic, You’ve Got The Spirit. The campaign launched with a new TV ad, the brand’s first since 2017, that aims to “celebrate and encourage the unshakeable British thirst for positivity”.
