NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
TYRRELLBLY TASTY
SHARING’S CARING
EAT WELL, PLAY WELL
KP Snacks is supporting its
A new £3m masterbrand
Weetabix and The FA have
Tyrrells range with a £1.5m
campaign has been launched
partnered for a new ‘Eat Well,
marketing investment ahead
by plaids to support its
Live Well, Play Well’ initiative.
of Christmas. The TV ad will
McVitie’s brand. The ‘Too
The brand will become the
again feature its Hand Cooked
Good Not to Share’ campaign
Official Breakfast Category
English crisps but also for
features two new TV creatives
Partner of the England Senior
the first time ever, its Tyrrells
and a ‘Digigestives’ digital
Teams and lead partner of
Vegetable Crisps and new
gifting activation and will debut
the FA’s girl’s participation
Tyrrells Nut Medley range.
a refreshed look for the brand.
programme Wildcats.
KATY’S RESILIENT
CHRISTMAS SPIRIT
SPAR THINKS PINK
Coca-Cola and Katy Perry
Glen Moray has unveiled the
Following a change of rules by
have launched a new music
inaugural release its new
the Italian government in May
project, coming together
‘Warehouse 1 Collection’:
allowing the production of Pink
to ‘refresh the world’. The
Glen Moray Sauternes Cask
Prosecco, Spar has unveiled
partnership sees a ‘re-
Matured expression. The
a new Prosecco Rosé in time
imagining’ of Perry’s Resilient
59.6% ABV cask strength dram
for Christmas. The wine is
song from her new album
was matured for 14 years in
sourced from Italian suppliers,
Smile. The remix also features
Sauternes wine casks.
Bosco Viticultori.
DJ/producer Tiësto.
RSP: £79.95
RSP: £7.99
28 I SLRMAG.CO.UK / ISSUE 13 / WEDNESDAY 15TH JULY 2020
