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PICKS OF THE WEEK
POWERING UP
Pernod Ricard UK reintroduced Powers Irish Whiskey’s Gold Label expression to the UK on Monday. Powers Gold Label Distiller’s Cut features a new brand identity and higher ABV of 43.2% and is supported by digital and in-store activity. RSP: £30
MENTOS ME & YOU
Mentos has launched ‘Me & You,’ an on-pack promo where shoppers snap a selfie of themselves with their favourite Mentos product to have a chance of winning a prize. The campaign will be supported with a £1m media spend until the end of January next year.
GOING TO TOWN
Chicago Town has added three new flavours to its hot Pizza To Go self-serve range: Chicken & Bacon, Manhattan Meaty, and Saucy Vegan. All feature rising dough and stuffed crusts. The new lines follow the launch of the company’s Pizza To Go solution for convenience.
MINDFUL MEDIA
Real food snack bar brand Lärabar became the official sponsor of Mind Body Spirit’s ‘Your Wellbeing Podcast’ yesterday. The partnership includes social media posts on the podcast’s channels and 30-second Lärabar branded idents during each podcast.
T LIGHT
Tennent’s has launched its low calorie, low alcohol beer into the off-trade in c-stores across Scotland after launching in the on-trade earlier this year. The product is available in bottles in 12x300ml and 6x4x300ml cases. There are 60 calories per 300ml bottle (3.5% ABV).
WERTHER’S BACK
Werther’s Original is back on TV screens this month as part of its £3m 2020 campaign. The ad runs from next Monday until 8 Nov and hopes to repeat the success of the last TV campaign, which generated an uplift in sales of 26% on average.
