NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
POWERING UP
MENTOS ME & YOU
GOING TO TOWN
Pernod Ricard UK reintroduced
Mentos has launched ‘Me &
Chicago Town has added three
Powers Irish Whiskey’s Gold
You,’ an on-pack promo where
new flavours to its hot Pizza To
Label expression to the UK on
shoppers snap a selfie of
Go self-serve range: Chicken &
Monday. Powers Gold Label
themselves with their favourite
Bacon, Manhattan Meaty, and
Distiller’s Cut features a new
Mentos product to have a
Saucy Vegan. All feature rising
brand identity and higher ABV
chance of winning a prize. The
dough and stuffed crusts. The
of 43.2% and is supported by
campaign will be supported
new lines follow the launch of
digital and in-store activity.
with a £1m media spend until
the company’s Pizza To Go
RSP: £30
the end of January next year.
solution for convenience.
MINDFUL MEDIA
T LIGHT
WERTHER’S BACK
Real food snack bar brand
Tennent’s has launched its low
Werther’s Original is back on
Lärabar became the official
calorie, low alcohol beer into
TV screens this month as part
sponsor of Mind Body Spirit’s
the off-trade in c-stores across
of its £3m 2020 campaign. The
‘Your Wellbeing Podcast’
Scotland after launching in the
ad runs from next Monday until
yesterday. The partnership
on-trade earlier this year. The
8 Nov and hopes to repeat
includes social media posts
product is available in bottles
the success of the last TV
on the podcast’s channels and
in 12x300ml and 6x4x300ml
campaign, which generated
30-second Lärabar branded
cases. There are 60 calories
an uplift in sales of 26% on
idents during each podcast.
per 300ml bottle (3.5% ABV).
average.
WEDNESDAY 2ND SEPTEMBER 2020 / ISSUE 20 / SLRMAG.CO.UK / 25
