OUT THE BOX

NOW THAT’S A GOOD IDEA...MOTION DISPLAY

MOTION ADDS IMPACT TO POS

A RANGE OF MOTION-DRIVEN POINT OF PURCHASE SOLUTIONS FROM SWEDISH COMPANY MOTIONDISPLAY HAS BEEN PROVEN TO ATTRACT ATTENTION AND GROW SALES BY 66%, AS WELL AS BEINGABLE TO HELP IN THE FIGHT AGAINST COVID-19.

WHAT’S THE BIG IDEA?

Motion-driven point of purchase display signage that has been proven to attract shoppers’ attention quickly and drive big sales growth.

DIGITAL SIGNAGE ISN’T NEW...

No, it isn’t. But these products are very simple, very engaging and very cost effective, price being a problem for a lot of digital signage solutions.

WHY BOTHER WITH DIGITAL?

The first four to seven seconds in front of the product is the most critical moment – the ‘moment of truth’. Stores are awash with static paper-based POS so it takes something different to drive engagement and draw attention. Motion Display, the Swedish firm that makes the solutions, claims that studies it has been involved in show that shoppers see motion-driven signage

eight times quicker than standard POS, reducing the time it takes a shopper to notice the signage from an average of 12.5 seconds to 1.6 seconds. Additionally, the study showed that the number of shoppers who picked up items highlighted by their signage increased by over 1,000%.

SO SALES GREW?

A case study run with Walmart and the Hidden Valley brand found that sales increased by almost two thirsds (66%) by using the solution. Participating stores also saw a higher level of incremental purchases and higher levels of repeat purchase.

HOW DOES IT WORK?

Essentially, a display consists of a black and white e-paper display with a transparent colour print overlay on top. The black and white e-paper display is made of electronic ink and an underlying layer which can be switched from black to white and back, creating flashing animation sequences.

HOW IS IT POWERED?

It runs on small batteries that will last around 11 months on a single set. The product is paper-thin and is as easily mounted as traditional shelf signage.

WHAT CAN YOU USE IT FOR?

It’s completely customisable in terms of colour, shape and size and can be used for any purpose, from highlighting promotional items to flagging up locally-sourced produce. It can even be used to bring life to those all-important social distancing messages to help ensure shoppers stay safe.

HOW DO I FIND OUT MORE?

Visit www.motiondisplay.com or email info@motiondisplay.com.