NOW THAT’S A GOOD IDEA...
OUT THE BOX MOTION DISPLAY
MOTION ADDS IMPACT TO POS A RANGE OF MOTION-DRIVEN POINT OF PURCHASE SOLUTIONS FROM SWEDISH COMPANY MOTION DISPLAY HAS BEEN PROVEN TO ATTRACT ATTENTION AND GROW SALES BY 66%, AS WELL AS BEING ABLE TO HELP IN THE FIGHT AGAINST COVID-19.
WHAT’S THE BIG IDEA? Motion-driven point of purchase display signage that has been proven to attract shoppers’ attention quickly and drive big sales growth.
DIGITAL SIGNAGE ISN’T NEW... No, it isn’t. But these products are very simple, very engaging and very cost effective, price being a problem for a lot of digital signage solutions.
20 I SLRMAG.CO.UK / ISSUE 23 / WEDNESDAY 23RD SEPTEMBER 2020
WHY BOTHER WITH DIGITAL? The first four to seven seconds in front of the product is the most critical moment – the ‘moment of truth’. Stores are awash with static paper-based POS so it takes something different to drive engagement and draw attention. Motion Display, the Swedish firm that makes the solutions, claims that studies it has been involved in show that shoppers see motion-driven signage
