WALKERS TASTE ICONS RANGE

NOW THAT’S A GOOD IDEA…NEW £1 PMPS ADDED

WALKERS RANGE HELPS BOOST RETAIL AND HOSPITALITY SECTORS

WALKERS’ TASTE ICONS RANGE HAS BEEN EXPANDED TO INCLUDE £1PMPs AND ALSO OFFERSCUSTOMERS VOUCHERS FOR A FREE MEAL AT A PARTNER RESTAURANT.

WHAT’S THE BIG IDEA?

Following the launch of Walkers’ Taste Icons range earlier this year, the company is expanding the range with the introduction of £1PMPs - and is offering shoppers a free meal voucher for the partner restaurant flavour.

HOW DOES THAT WORK?

The Taste Icons range transforms signature dishes from some of the nation’s favourite restaurants into a Walkers pack of crisps.

WHICH RESTAURANTS?

They include Classic Cheeseburger inspired by Gourmet Burger Kitchen, PERi-PERi Chicken inspired by Nando’s, American Hot Pizza inspired by PizzaExpress and Katsu Curry inspired by YO!

HOW DOES THE RESTAURANT VOUCHER WORK?

Each pack contains a code on back of pack to unlock a free meal voucher. The offer varies by restaurant:

Nando’s: free half chicken when you spend £7

PizzaExpress: 2 for 1 on mains YO!: 2 for 1 on large plates

Gourmet Burger Kitchen: 2 for 1 on burgers

Las Iguanas: 2 for 1 on mains

CAN THIS OFFER BE USED ALONGSIDE THE GOVERNMENT’S EAT OUT SCHEME?

Yes. It applies throughout August, every Monday to Wednesday on all sales of qualifying food and drink. The government scheme includes a 50% discount up to a maximum of £10 a person.

WHAT’S THE RSPS?

85p for the 50g bag and £1 for the PMP bags.

WHAT ARE WALKERS SAYING?

Fernando Kahane, Marketing Director Walkers Snacks at PepsiCo, comments: “Households have been shopping very differently since the start of lockdown; we’ve seen greater demand for larger packs over single serve formats.

Our Taste Icons range has proved very popular with shoppers since its initial launch in March but in order to fully meet the shift in shopper behaviour, we’re expanding the range to offer even greater choice.

“Restrictions on Covid-19 are gradually being lifted and restaurants are being given permission to open under social distancing rules. It is our hope that with this promotion, it will not only boost snacking sales, but also drive much needed footfall back into the hard-hit hospitality sector.”