1 minute read
PICKS OF THE WEEK
NPD AND MEDIA
MALIBU GOES NUTS
Malibu is partnering with DJ Dillon Francis and a host of celebrities to launch #TheCoconutChallenge. The campaign will see over 30 Malibu ambassadors from seven countries encouraging Gen Zs to move to the beat of The Coconut Nut Malibu Remix.
BLINDING NEW LOOK
Sadler’s award-winning Peaky Blinder spirits have been given a new look for summer 2020, emphasising provenance and enhancing standout on-shelf. The portfolio Blended Irish Whiskey, Black Spiced Rum and Spiced Dry Gin. RSPs: £22
BEAR OUTDOORS
Kids fruit snacking brand BEAR is kicking off a burst of outdoor activity to support its best-selling product, BEAR yoyos. The nationwide campaign is set to reach six million consumers. The product is made with 100% fruit and vegetables.
FLIPZ IN PMPS
Snacking giant pladis has launched Flipz Milk Chocolate in £1 price-marked packs to attract interest from both the brand’s loyal shopper base, as well as new shoppers. They are available this month in 80g bags with packaging fully recyclable.
SELF-SERVE PIZZA
Frozen pizza specialist Chicago Town has launched a new self-serve 12” pizza-to-go solution into convenience and forecourts following trials with Spar wholesaler James Hall. They are available in a range of flavours including Loaded Cheese and Loaded Pepperoni.
COKE GETS POETIC
Coca-Cola Great Britain has launched a new TV campaign, Open Like Never Before, featuring a manifesto poem written specifically by awardwinning spoken word artist George The Poet to mark a time of social and cultural change post pandemic.
