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MALIBU GOES NUTS
BLINDING NEW LOOK
BEAR OUTDOORS
Malibu is partnering with
Sadler’s award-winning Peaky
Kids fruit snacking brand
DJ Dillon Francis and a
Blinder spirits have been given
BEAR is kicking off a burst
host of celebrities to launch
a new look for summer 2020,
of outdoor activity to support
#TheCoconutChallenge. The
emphasising provenance and
its best-selling product,
campaign will see over 30
enhancing standout on-shelf.
BEAR yoyos. The nationwide
Malibu ambassadors from seven
The portfolio Blended Irish
campaign is set to reach six
countries encouraging Gen
Whiskey, Black Spiced Rum
million consumers. The product
Zs to move to the beat of The
and Spiced Dry Gin.
is made with 100% fruit and
Coconut Nut Malibu Remix.
RSPs: £22
vegetables.
FLIPZ IN PMPS
SELF-SERVE PIZZA
COKE GETS POETIC
Snacking giant pladis has
Frozen pizza specialist Chicago
Coca-Cola Great Britain has
launched Flipz Milk Chocolate
Town has launched a new
launched a new TV campaign,
in £1 price-marked packs to
self-serve 12” pizza-to-go
Open Like Never Before,
attract interest from both the
solution into convenience and
featuring a manifesto poem
brand’s loyal shopper base, as
forecourts following trials with
written specifically by award-
well as new shoppers. They
Spar wholesaler James Hall.
winning spoken word artist
are available this month in
They are available in a range
George The Poet to mark a
80g bags with packaging fully
of flavours including Loaded
time of social and cultural
recyclable.
Cheese and Loaded Pepperoni.
change post pandemic.
WEDNESDAY 05 AUGUST 2020 / ISSUE 16 / SLRMAG.CO.UK / 15
