PICKS OF THE WEEK

NPD AND MEDIA

PUD PUSH

Swizzels has launched a national TV campaign on ITV, Channel 4 and Sky One to support its new range, Great British Puds. Flavours include Sticky Toffee Pudding, Lemon Meringue, Rhubarb Crumble and Apple Pie & Custard. RSP: £1.29

ROCKING RUM

Spiced rum brand Dead Man’s Fingers has added four full-on new flavours: Lime, Raspberry, Passionfruit and Hazelnut, all 37.5% ABV. The new 70cl bottles feature distinctive branding and bold colour palettes for stand out on-shelf. RSP: £22

BLUSH RUSH

Spar is helping retailers cash in on the blush trend with a new Malbec Rosé from Mendoza in Argentina. Rios De Los Andes joins two red wines from the same range and is available from tomorrow. Malbec grew 20% in value last year. RSP: £6 (promo price)

MINIS MOVING

Burton’s Biscuit Company is encouraging children across the UK to get active with an instant win on-pack promo to coincide with the ‘Back to School’ occasion. Prizes include FitBit Ace 2s, bikes, scooters, skateboards and more.

TASTEFUL CAMPAIGN

Sanpellegrino is launching a new ‘Take the Time for Taste’ £2.5m media campaign on 3 August. Sanpellegrino Tastefully light is also launching a new premium can, available in single 330ml and fridge pack formats. RSP: 95p / £3.79 (6-pack)

FRUITBALL CUP

Del Monte Europe has launched a ‘Del Monte Fruitball Cup 2020’ social media campaign featuring a competition between European nations. Prizes include a €10,000 prize fund to be split between three grassroots football teams.