NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
PUD PUSH
ROCKING RUM
BLUSH RUSH
Swizzels has launched a
Spiced rum brand Dead Man’s
Spar is helping retailers cash in
national TV campaign on ITV,
Fingers has added four full-on
on the blush trend with a new
Channel 4 and Sky One to
new flavours: Lime, Raspberry,
Malbec Rosé from Mendoza in
support its new range, Great
Passionfruit and Hazelnut,
Argentina. Rios De Los Andes
British Puds. Flavours include
all 37.5% ABV. The new 70cl
joins two red wines from the
Sticky Toffee Pudding, Lemon
bottles feature distinctive
same range and is available
Meringue, Rhubarb Crumble
branding and bold colour
from tomorrow. Malbec grew
and Apple Pie & Custard.
palettes for stand out on-shelf.
20% in value last year.
RSP: £1.29
RSP: £22
RSP: £6 (promo price)
MINIS MOVING
TASTEFUL CAMPAIGN
FRUITBALL CUP
Burton’s Biscuit Company is
Sanpellegrino is launching
Del Monte Europe has
encouraging children across
a new ‘Take the Time for
launched a ‘Del Monte
the UK to get active with an
Taste’ £2.5m media campaign
Fruitball Cup 2020’ social
instant win on-pack promo
on 3 August. Sanpellegrino
media campaign featuring a
to coincide with the ‘Back
Tastefully light is also
competition between European
to School’ occasion. Prizes
launching a new premium can,
nations. Prizes include a
include FitBit Ace 2s, bikes,
available in single 330ml and
€10,000 prize fund to be split
scooters, skateboards and
fridge pack formats.
between three grassroots
more.
RSP: 95p / £3.79 (6-pack)
football teams.
WEDNESDAY 22ND JULY 2020 / ISSUE14 / SLRMAG.CO.UK / 17
