3 minute read
PICKS OF THE WEEK
NPD AND MEDIA
ECHO FALLS SELTZER ADDS TO ITS ACCOLADES
ACCOLADE WINES’ ECHO FALLS SELTZER BRAND HAS ADDED ANOTHER AWARD, JUSTA WEEK AFTER WINNING AN SLR PRODUCTS OF THE YEAR 2020 AWARD.
Echo Falls’ Blueberry & Hibiscus Rosé Seltzer has won the ‘Product of The Year’ award in the Hard Seltzer category, just a week after retailers voted the range the winner of the Hard Seltzers category at the SLR Products of the Year 2020 Awards.
Products are shortlisted the Product of the Year award by a jury of journalists and industry experts, before being voted on by nearly 10,000 consumers based on appeal to buy and product satisfaction.
Blueberry & Hibiscus Rosé Seltzer (ABV 4.5%) is a mix of rosé wine, sparkling water, and fruit flavours or sweeteners, with the 250ml cans containing only 69kcal. Launched in August 2020 alongside Strawberry & Pink Pepper, and Raspberry, Lychee & Rose varieties, the seltzers are intended to appeal to consumers looking to moderate their alcohol consumption and calorie intake.
Anne Uva, Assistant Brand Manager, Echo Falls, said: “2020 saw a boom in the trend for seltzers, offering a lighter alternative to traditional drinks such as beer or wine.
“We’re very proud to be named Product of The Year and it’s testament to the hard work of our innovation team who developed these lower calorie and lower alcohol seltzers in three delicious flavours to capitalise on the category’s continued growth.”
The accolade for the brand comes just a week after being named SLR Product of the Year in the hard seltzer category, an awards programme decided by a poll of Scottish retailers.
Echo Falls Rosé Seltzers is available in grocery, convenience, and wholesale in 12 x 250ml cases. RSP: £1.80
MEDITATION TIME
Coca-Cola has partnered with Katy Perry to create a limitededition can. Nearly 9,000 cans will feature Perry’s personal resolution for 2021: “I promise to meditate”. All proceeds from sales of the packs will be donated to anti-poverty charity ONE.
IT’S A WRAP
Mission Foods has launched a dedicated convenience range of tortilla wraps, plain pitta bread and naan products. The lines are available in smaller pack sizes than usual and PMPs specifically for the convenience channel, available in Booker depots countrywide.
COOL KOMBUCHA
Good Earth Kombucha is executing its biggest promotional activity to date through United Wholesale Scotland. The Good Earth range was recently named Product of The Year in the Chilled Fortified Drinks category.
GRAB N GO
Cadbury has expanded its range of Mini Bite Grab Bags with Cadbury Dairy Milk Flapjack Bites, Cadbury Dairy Milk Mini Cookies and Cadbury Dairy Milk Caramel Flapjack. All will launch in Sainsbury’s on 10 February, individually priced at £1 per bag.
DO YOUR DUTY
Premier Foods is giving gamers the chance to win Call of Duty Warzone items and prizes in an on-pack promo across 17 Batchelors products. Retailers can win FSDUs and stock in a weekly prize draw, with a top prize of £500-worth of gaming vouchers.
GET RICH
Rich Products has extended its partnership with CJ Lang, which will see a roll-out of bakery lines across 108 company-owned Spar stores. Having launched with cookies last summer, the partnership is now being extended to include muffins and buns.
COOKIE MONSTER
Pladis is expanding its Flipz range of sweet and savoury pretzels with a Cookies & Cream variant. The new line is available in national retailers as well as in wholesale and convenience, in a 90g pack format. RSP: £1.50
JUICY ADDITION
Haribo has enhanced the recipe for its Starmix sweet brand with the addition of fruit juice. The new Starmix also now includes an appleflavoured green bear, a blackcurrant-flavoured purple bear, and an apple and lemonflavoured ring.
EXTRA SHOTS
Instant hot snack Mug Shot has undergone a full brand refresh with new flavours, a new pack design and enhanced recipes across its top 12 varieties. New flavours include Chicken & Mushroom Noodles and Original Curry Noodles.
BETTER BOTTLE
Absolut vodka has launched a limited-edition bottle made of 60% recycled glass, described as the brand’s most sustainable glass bottle yet. The 70cl pack will be supported by media activity and point of sale material. RSP: £20
SNOW BUSINESS
Lees of Scotland’s famous Snowballs brand is now available across 48 M&S stores in Scotland. Sixpacks of Snowballs began rolling out to M&S stores last week, marking the brand’s third product listing with the prestigious retailer.
SAVOURY SELECTION
Spar has launched three new own-label savoury biscuit lines: Spar Breadsticks, Spar Salt & Pepper Crackers and Spar Rosemary Crackers. Marketing support includes Spar Radio and in-store POS, plus digital & social media. RSP: £1
