NPD AND MEDIA
PICKS OF THE WEEK SPECIAL – ECHO FALLS ROSÉ SELTZERS TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
ECHO FALLS SELTZER ADDS TO ITS ACCOLADES
ACCOLADE WINES’ ECHO FALLS SELTZER BRAND HAS ADDED ANOTHER AWARD, JUST A WEEK AFTER WINNING AN SLR PRODUCTS OF THE YEAR 2020 AWARD.
Echo
Falls’
Blueberry
&
Rose varieties, the seltzers
Manager, Echo Falls, said:
Hibiscus Rosé Seltzer has won
are intended to appeal to
“2020 saw a boom in the trend
the ‘Product of The Year’ award
consumers looking to moderate
for seltzers, offering a lighter
in the Hard Seltzer category,
their alcohol consumption and
alternative to traditional drinks
just a week after retailers voted
calorie intake.
such as beer or wine.
the range the winner of the
Anne Uva, Assistant Brand
“We’re very proud to be
Hard Seltzers category at the
named Product of The Year and
SLR Products of the Year 2020
it’s testament to the hard work
Awards.
of our innovation team who
Products are shortlisted the
developed these lower calorie
Product of the Year award by a
and
jury of journalists and industry
in three delicious flavours to
experts, before being voted on
capitalise on the category’s
by nearly 10,000 consumers
continued growth.”
based on appeal to buy and product satisfaction.
lower
alcohol
seltzers
The accolade for the brand comes just a week after being
Blueberry & Hibiscus Rosé
named SLR Product of the Year
Seltzer (ABV 4.5%) is a mix of
in the hard seltzer category, an
rosé wine, sparkling water, and
awards programme decided by
fruit flavours or sweeteners,
a poll of Scottish retailers.
with the 250ml cans containing only
69kcal.
August
Launched
2020
in
alongside
Echo Falls Rosé Seltzers is
available
in
convenience, and wholesale in
Strawberry & Pink Pepper,
12 x 250ml cases.
and
RSP: £1.80
Raspberry,
Lychee
&
grocery,
WEDNESDAY 3RD FEBRUARY 2021 / ISSUE 41 / SLRMAG.CO.UK / 39
