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NFRN PARTNERS WITH JISP IN WORLD-FIRST SOLUTION
RETAIL TECHNOLOGY
NFRN UNVEILS ‘ALL-IN-ONE’ APP
NFRN HAS PARTNERED WITH TECH BUSINESS JISP TO LAUNCH A WORLD-FIRST SOLUTION PROVIDINGSAME-DAY HOME DELIVERY, CLICK & COLLECT, MOBILE PAYMENTS AND IN-STORE SCAN & GO SERVICES.
The Federation of Independent Retailers (NFRN) has unveiled a new app that offers independent retailers a single solution that allows them to provide same-day Home Delivery, Click & Collect, mobile payments and in-store Scan & Go services all from one app.
With social distancing measures still firmly in place, NFRN has partnered with Alton-based tech business Jisp to launch the world-first solution which delivers a suite of contact-free shopping solutions for both in-store and at home.
The Jisp app includes in-store barcode scanning functionality using shoppers’ smartphones, allowing them to automatically add products to a virtual basket.
Shoppers can also receive instant product information, including allergens and reviews, and can pay securely via the app from anywhere, negating queues.
NFRN Chief Operating Office Greg Deacon told The Week In Retail: “We’re very excited about what we believe is the most complete solution on the market. We will be trialling it in seven stores across the UK for the next four weeks and then intend to roll it out nationally.”
The trial stores are being supported with local radio and press advertising to grow consumer engagement with the app, as well as heavyweight social media activity.
Built on a modular basis, retailers can choose which elements of the functionality they wish to implement and can grow and develop their offering through the app over time.
The app functions as a standalone solution but has the capacity to be fully integrated with retailers’ EPoS systems.
“It’s been built very much with the independent retailer in mind,” said Deacon. “When we were working with Jisp on it, our number one rule was that it had to be plug and play straight out of the box – and I believe we’ve succeeded. It’s extremely intuitive and easy to use.”
NFRN National President Stuart Reddish said: “Covid has accelerated digital in retail and, given the current complexities of serving customers, along with future opportunities digital brings, we’re pleased to announce this brand-new partnership with Jisp.
“This opportunity comes at a time where physical meets digital in retail, and we’re well placed to provide the most advanced app for our members across the UK & ROI that will be loved by our customers too.”
Julian Fisher, CEO of Jisp, says: “Where Covid-19 and social distancing dictate the current consumer behaviour, the digital transformation will help independent stores to avoid unnecessary human interactions and queues, creating an additional income stream in these challenging times.”
A novel ‘gamification’ solution built into the app allows retailers to engage locally or nationally with up to 100,000 players who take part in Jisp’s online interactive quiz ‘ENGAGE’, delivering innovative ways of engaging with shoppers and increasing use of the app.
