HIGHLAND SPRING

SUSTAINABILITY - HIGHLAND SPRING

TACKLING SUSTAINABILITY HEAD ON

HIGHLAND SPRING HAS BEEN WORKING HARD TO HELP RETAILERS PROVIDE THEIR SHOPPERS WITHIMPROVED SOLUTIONS, SAYS CHANNEL MARKETING MANAGER NICHOLA GRANT.

NICHOLA GRANT, CHANNEL MARKETING MANAGER, HIGHLAND SPRING GROUP

Providing healthy hydration in an environmentally sustainable way is the core purpose of our business. Highland Spring was the first natural source water brand in the UK to have its catchment area certified as organic by the Soil Association and we have also been ranked the most ethical natural source water brand for the 12th year running in The Good Shopping Guide’s ethical rankings.

While all Highland Spring bottles can be recycled, in 2019 the brand launched its first 100% recycled and recyclable eco bottle. This was followed by the roll-out of the Wild Life kids eco bottle. To date Highland Spring has sold 10m eco bottles and so far around 5m have been recycled back into new ones.

In 2020 we will be increasing the number of products available in recycled plastic (rPET) and aim to reach 100% rPET across all products with a target of 50% recycled content in our bottles by 2022.

It is vital to stock brands that have a reputation for their commitment to sustainability and to stock SKUs that align to these messages.