Product New

FOOD-TO-GO Lomond launches ‘Nom Stop’

Lomond offers complete food-to-go package

Lomond: The Wholesale Food Co has launched ‘Nom Stop’, an all-in-one food-to-go ‘turnkey’ solution.

The Nom Stop setup includes kitchen equipment, marketing material, branding, a step-by-step guide with crib sheets as well as all the legal and food safety requirements, menu display screen, Nom Stop sign and shop fitting.

“We take care of everything from the set-up to the food being sold, which makes us a genuine one-stop shop,” said Lomond boss Sam Henderson. “We will also provide ongoing support from our creative, technical and sales teams.

“We feature a wide range of products via Nom Stop to ensure that we’re capturing all the latest food-to-go trends, from breakfast rolls and sausage muffins to soups, mac ‘n’ cheese, burgers and wedges, sandwiches, croques and cake.

“Regardless of whether customers are looking for breakfast, brunch, lunch, dinner or just a tasty snack, Nom Stop has something for everyone and is the perfect way for retailers to stand out from the competition.”

All the food options have been carefully considered, with essential allergen information and nutritional data provided, as well as POS cards, stickers and posters for retailers to use. Items can be heated in a matter of minutes, available ‘grab and go’ from the hot-hold cabinet.

The Nom Stop food-to-go set up can be created bespoke to customers’ needs and Lomond’s team are available to help with any enquiries on 0141 353 6777.

McCain revamps Home Chips recipe

McCain has unveiled a brandnewrecipe for its signatureHome Chips – giving consumerswhat it says is “the crispiest,fluffiest and tastiest chip on the market”.

The new recipe follows threeyears of development, includingline trials and in-depth consumer research.

McCain Marketing Director,Mark Hodge said: “As a brand, itfills us with pride to see that ourHome Chips have remained thenation’s favourite chip for over20 years. However, we never reston our laurels and recognise thatthere is always work to be doneto make our chips even better.”

SOFT DRINKS

Pepsi Max Taste Challenge: the verdict

The results of the summer-long Pepsi Max Taste Challenge have been revealed, with 61% of participants choosing it over the UK’s top-selling cola.

The Taste Challenge took place at 44 pop-up sampling locations across the country, with approximately 24,000 participants taking part in controlled blind taste tests to decide the better-tasting cola.

“This is great news for Pepsi Max and retailers. The results clearly demonstrate the potential revenue power of Pepsi Max as part of a complete retail soft drinks offer,” said Bruce Dallas, Marketing Director at Britvic GB, the brand’s producer in the UK and Ireland.

“The Pepsi Max Taste Challenge has undoubtedly heightened visibility and trial of the brand through the heavyweight support package of TV, outdoor and social advertising alongside the pop-up taste test events this summer.”

“Pepsi Max has contributed more absolute value growth (+£57.1m vs YA) to the Grocery and Impulse Cola category than any other brand in the last year and we will be focusing on developing plans that drive this growth even further for retailers in the coming months.”

SNACKS

Walkers sparks Christmas sprout debate with festive range

Walkers has launched a new festive range ofChristmas dinner flavours, including the first-everBrussels Sprouts-flavoured crisp.

Aiming to spark debate across the nation and drive incremental sales for retailers, as well as capturing their customers’ Christmas spirit,Walkers is launching two Christmas dinner flavoured multipacks, one including a Brussels Sprouts flavour for the sprout lovers and one with an alternative flavour selection.

Christmas dinner for sprout lovers includesBrussels Sprouts, Turkey & Stuffing and Pigs inBlankets flavours. The sprout haters can feaston Glazed Ham, Turkey & Stuffing and Cheese &Cranberry.

Turkey & Stuffing, Pigs in Blankets & BrusselsSprouts are also available in single-serve packs.

The limited-edition range is supported by in-storemarketing, TV, digital and PR activity.

Andrew Hawkswell, Marketing Manager atPepsiCo, said: “Walkers has a proven track recordof launching fun and playful flavours that reallyget the nation talking, and this year we wanted tobring some of that magic to Christmas. The sproutdebate is one that divides the nation, so we wantedto offer product solutions for both sides.”

CONFECTIONERY Cadbury and Oreo team up in bid to repeat Canadian success

Egg-citing Easter news from Mondelez

Mondelez has unveiled a basketful of new products for Easter 2019 and announced details of a £10m marketing spend in a bid to repeat last year’s eggs-cellent capture of 44% of the seasonal market.

Two of the confectionery giant’s power brands will unite to bring consumers the Cadbury Oreo Egg (RSP 58p, 31g, 48 packs per case). The new product has already proved a success in Canada, adding 62% in incremental sales to Cadbury Creme Egg.

Mondelez’s number one Easter brand will introduce the Cadbury Creme Egg Mega Egg (RSP £4.99, 209g, 6 packs per case) which contains three Creme Eggs and a Mini Creme Egg bag.

Cadbury Heroes favourite, Cadbury Creme Egg Twisted, will launch in a bag format (RSP £1.49, 94g, 10 packs per case). Cadbury Heroes will also launch an Easter Pouch (RSP £5.69, 384g, 8 packs per case).

There are a couple of additions to the company’s already extensive shell egg portfolio: the Cadbury Crunchie Inclusion Egg (RSP £12, 570g, 4 packs per case) and, in a first for the subbrand, the Cadbury Picnic Shell Egg (RSP £6, 274g, 6 packs per case).

Finally, following the Cadbury Dairy Milk’s Peter Rabbit plush toy, Mondelez is introducing Cadbury Dairy Milk’s Cadbury Easter Bunny (RSP £6.99, 72g, 6 packs per case), which comes complete with a new parentapproved toy.

Marketing support will begin on January 1 with the launch of ‘Hunt the White Creme Egg’ – a convenience channel exclusive promotion, where retailers could win £1,000 if a White Creme Egg is found in their store. Plus, Cadbury Creme Egg hunting season will return to TV, supported by a far-reaching digital media campaign.

Off-screen, Cadbury will be organising public egg hunts across the country throughout February and March, with a £6m campaign and the continuation of its National Trust partnership.

Mondelez said retailers should stock seasonal selfeats from January then bring in sharing products from February to March and introduce gifting products and shell eggs from April.

FOOD TO GO

Urban Eat talks turkey - and veggie - this Christmas

Sandwich brand Urban Eat has unveiled itsnew festive collection.

New to the range is the vegan ‘VeggieFeast’ sandwich, catering for the growingdemand for free-from diets and the ‘Turkey,Bacon and Stuffing Sourdough Toastie’.

The festive range has an RSP of £2.49to £3.99 and is available from November 5.Retailers can choose to stock some or all ofthe range.

The full collection includes Turkey Feast Sandwich; Turkey, Bacon and Stuffing Sandwich; Brie and Cranberry Wrap (vegetarian); Turkey Bacon and Stuffing SourdoughToastie; and Veggie Feast Sandwich (vegan).

Turkey is always a popular ingredientat this time of year, and festive turkeysandwiches make Urban Eat’s top ten bestsellers list whenever they are available.

Urban Eat’s brand owner Adelie Foods has pin-pointed when consumers reach ‘peak Christmas sandwich fever’ with figures showing that more seasonal sandwiches are sold in the second week of December than any other time.