Picks of the Week

ROBINSONS LAUNCHES BENEFIT DROPS

Four-strong range will provide shoppers with a convenient way to gain vitamins on-the-move.

Robinsons continues to help retailers unlockon-the-go soft drink sales with new Benefit Drops,which offer shoppers a convenient way to gainadditional vitamins on-the-move.

Available from April, the mini packs will be available in four flavours, each with a different added functional benefit.The new Benefit Drops range consists of:

● Vitality: Peach, Mango & Passion Fruit withadded vitamin B3

● Immunity: Orange & Guava flavour withadded vitamin C

● Boost: Raspberry, Strawberry & Acai withadded B6

● Focus: Lemon, Lime & Ginseng with addedB3 and Zinc

Benefit Drops can be displayed on clip strips in the fridges at the front of stores to encourage impulse buys and keep the brand at the front of shoppers’ minds. The rollout of the range will be supported by a below the line media campaign and on social media from April.

Phil Sanders, Out of Home Director at Britvic, said: “We know that being on-the-go can sometimes be a barrier for people when it comes to staying hydrated throughout the day. As more shoppers return to being on the move, as does the need for portable and flavourful refreshment options.

“Our current Minis range is worth £6m in RSV, making it the biggest pocket squash brand in the category and the perfect brand for retailers to drive their impulse squash sales.”

MONSTER GROWTH

The new variants will bring excitement to the energy fixture and help drive sales for retailers.

Coca-Cola Europacific Partners (CCEP) has added two new variants to its Monster energy drink range: Monster Ultra Gold and Monster Khaotic.

Ultra Gold has “the fresh flavour of biting into a perfectly ripened golden pineapple”. Its flavour and shiny gold packs are designed to appeal to new and existing fans of the brand.

Khaotic is a shake-up of one of the original Monster Juiced variants launched more than a decade ago when real fruit juice was first combined with the functionality of energy drinks. It brings a tropical orange twist to a lightened-up version of Monster’s traditional energy blend. Street artist Risk is responsible for the bold and bright packaging design.

Both new variants are rolling out now in plain and price-marked 500ml packs.

Point-of-sale materials including shelf strips, totems, wobblers, free-standing display units and more are available from My.CCEP.com.

Martin Attock, Vice President of Commercial Development at Coca-Cola Europacific Partners GB, commented: “Monster has led the diversification of the energy sector in recent years, which has helped energy drinks appeal to more consumers, on more occasions, by offering the choice and great taste of soft drinks, but with added functional benefits.

“The latest great tasting variants will bring excitement to the energy fixture and help drive sales for retailers, offering new flavours – with and without sugar – alongside the high-octane marketing and in-store activation that Monster is famous for.”

KP SNACKS ADDS TO £1 PMP RANGE

Two new SKUs will roll out in stores this month to help retailers capitalise on shopper trends.

KP Snacks has extended its £1 price-marked pack range with the addition of two new SKUs – Hula Hoops Big Hoops Salt & Vinegar £1 PMP (70g) and Discos Cheese & Onion £1 PMP (70g).

Rolling out in stores this month, the new products support retailers by capitalising on shopper trends. More than 80% of retailers say £1 PMPs are must stocks and 40% of snack shoppers say they are more likely to buy a product in PMP format.

The new Big Hoops Salt & Vinegar PMP joins Hula Hoops Big Hoops BBQ Beef, the bestselling £1 PMP in the convenience channel.

Meanwhile, Discos Cheese & Onion £1 PMP is the second Discos flavour to launch in the popular format, following the launch of Discos Salt & Vinegar £1 PMP last year. Cheese & Onion is a core flavour and Discos is a familiar and well-loved brand that consumers recognise and trust, the new Discos £1 PMP has been designed to drive increased impulse sales.

Matt Collins, Trading Director at KP Snacks, said: “We are delighted to be growing our £1 PMP portfolio with Big Hoops Salt & Vinegar and Discos Cheese & Onion. We are confident this format will continue to show strong growth going forward. In the past twelve weeks, KP Snacks’ £1 PMP range has grown in value at +15.4% as the hero Food to Go category continues to grow.

“As we continue to expand our extensive PMP portfolio, we are keeping retailers at the forefront of our decision-making by selecting the top flavours and brands that we know will drive sales.”

LARGEST-EVER MARKETING CAMPAIGN NOW UNDERWAY

Supported by an on-pack promotion, consumers have the chance of winning a luxury vacation.

Westons Cider is ramping up investment behind its Henry Westons brand, kicking off a burst of marketing activity ahead of the summer cider season.

The campaign includes a £1.1m out-of-home investment which is expected to reach more than 48 million adults across the UK.

The activity, which runs in four bursts throughout the year, consists of an outdoor advertising campaign featuring static and full-motion adverts in central locations across London, Birmingham, Manchester, Bristol, Cardiff and Nottingham in addition to 48- and 6-sheet adverts.

The adverts will feature Henry Westons Vintage (ABV 8.2%), alongside the brand’s new on-trade offering, Henry Westons Vintage Draught (ABV 5.2%).

The outdoor media campaign will be supported by an on-pack promotion offering consumers the chance to win a luxury vacation to either New York, Santorini, Singapore or Iceland. Exclusive to the Tesco Group, including Booker and One Stop, the on-pack promotion will appear on more than four million bottles of Henry Westons Vintage, Henry Westons Signature Vintage, Henry Westons Cloudy Vintage and Henry Westons Vintage Rosé, in addition to the Organic 3-litre bag-in-box between now and September.

The range of destinations, centred around food and adventure, and on-pack design featuring a holiday-ready Henry, is set to appeal to a cross-section of cider drinkers as the brand seeks to recruit younger consumers to the category.

Henry Westons is also scaling up its in-store promotion between now and September with retail out-of-home activations highlighting the on-pack promotion, the full Henry Westons range, and Henry Westons Vintage – currently the number one SKU in the convenience sector and second in total retail.

PICKS OF THE WEEK

KEEP IT F’REAL

Leading self-serve milkshake brand F’real has unveiled Birthday Cake and Banana flavours. The new flavours will be available to F’real stockists from July 2022. The brand will support the new flavours with a social media campaign, as well as digital assets and free PoS for retailers.

PRICE-MARKED WINE

Gallo Family Vineyards is introducing price-marked labels to its White Zinfandel and WhiteGrenache wines in May. The peelable labels, with a price mark of £6.49, are intended to help price consistency across the market and stand out on shelf.

COCKTAIL HOUR

Kopparberg has launched three ready-to-drink cocktails in 250ml slimline cans. The new flavours – Strawberry Cosmo, Cherry Storm and Lemon Collins – use Kopparberg vodkas and gins and are inspired by classic cocktails the Cosmopolitan, Dark ‘N’ Stormy and the Tom Collins.

COFFEE-TO-GO

Weetabix On The Go is reviving its Caffé Latte flavour this summer due to strong sales and growing demand for coffee-flavoured drinks. During its first limited-edition run in 2021, the flavour accounted for 30% of Bestway’s total Weetabix On The Go case sales. RSP £1.

PINK WINE

Chilean winery Cono Sur has launched a pink version of a Sauvignon Blanc blend into its Bicicleta range. The wine is mostly Sauvignon Blanc, with a splash of Pinot Noir to add berry flavours and make it pink. The £7.50 RSP wine launched in Nisa stores and is 12.5% ABV.

TAILS YOU WIN

Bacardi has launched its Tails ready-mixed cocktail brand, originally created for the hospitality industry, into the off-trade. The range is made using the Bacardi portfolio of premium spirits and includes Rum Daiquiri, Whisky Sour, Gin Gimlet, Espresso Martini, and Passion Fruit Martini.