NPD AND MEDIA
PICKS OF THE WEEK – ROBINSONS
ROBINSONS LAUNCHES BENEFIT DROPS
Four-strong range will provide shoppers with a convenient way to gain vitamins on-the-move.
Robinsons continues to help retailers unlock
Benefit Drops can be displayed on clip strips
on-the-go soft drink sales with new Benefit Drops,
in the fridges at the front of stores to encourage
which offer shoppers a convenient way to gain
impulse buys and keep the brand at the front of
additional vitamins on-the-move.
shoppers’ minds. The rollout of the range will be
Available from April, the mini packs will be available in four flavours, each with a different added functional benefit.The new Benefit Drops range consists of:
supported by a below the line media campaign and on social media from April. Phil Sanders, Out of Home Director at Britvic, said: “We know that being on-the-go can sometimes be a barrier for people when it comes to
● Vitality: Peach, Mango & Passion Fruit with added vitamin B3 ●
Immunity: Orange & Guava flavour with added vitamin C
● Boost: Raspberry, Strawberry & Acai with added B6 ● Focus: Lemon, Lime & Ginseng with added B3 and Zinc
26 I SLRMAG.CO.UK / ISSUE 102 / WEDNESDAY 27TH APRIL 2022
staying hydrated throughout the day. As more shoppers return to being on the move, as does the need for portable and flavourful refreshment options. “Our current Minis range is worth £6m in RSV, making it the biggest pocket squash brand in the category and the perfect brand for retailers to drive their impulse squash sales.”
