2 minute read
HFSS
by 55 North
Scottish government outlines plans for future HFSS
The proposals include restrictions on meal deals, temporary price reductions, and location restrictions on island/bin displays.
The Scottish government has outlined its plans to restrict the promotion of high fat, salt or sugar (HFSS) products in a new consultation.
In the consultation, the Scottish government sets out a range of options for the number of categories of product that would be included within the restrictions, which fall into two main categories – location restrictions and promotional restrictions.
The Scottish proposals include restricting the placement of HFSS products in the following areas:
● checkout areas, includingself-service;
● end of aisles;
● front of store, including storeentrances and covered outsideareas connected to the mainshopping area;
● island/ bin displays.
The proposals also include restricting the following types of promotion for HFSS products in-store:
● ‘X for Y’ promotions, such as buyone get one free, extra free, and3 for 2 offers;
● ‘X for £Y’ promotions such as 3for £2;
● temporary price reductions, suchas 10% off for a limited period;
● meal deals;
● unlimited refills for a fixed charge.
The proposals are different to those coming into force in England, which do not include restrictions on meal deals and temporary price reductions, or location restrictions on island/bin displays. They do however closely mirror the proposals currently being considered in Wales.
The consultation does not set out a preferred approach to exemptions from the regulations, instead asking whether the exemption should be based on the number of employees in a business, or the relevant square footage of the store. The regulations in England set out exemption criteria for businesses with fewer than 50 employees, and stores under 2,000sq ft.
ACS chief executive, James Lowman, said: “We remain very concerned about the prospect of slightly different and even more confusing rules on restricting HFSS products and promotional activity in Scotland and Wales compared to England, and will be responding to the consultations in due course to outline the problems that differing HFSS rules will have on our members.”